PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 188

Internal International Data Communications 188

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

PR pros know what will be interesting to the press, what poses a risk, and how to spot and shape a story. By asking the right questions and engaging in thorough conversations, a PR team will know how tell a story for maximum impact. An agency team brings value that is distinct from the background of an internal comms unit.

Leadership 182

Leadership Reputation Internal International 182

Onclusive

JANUARY 14, 2021

In this week’s article, we are discussing how to build an impactful communications team, outline clear roles and responsibilities between the C-suite and communications, and define the optimal scope and budget. As corporate reputation now matters more than ever, communicators are also more valuable than ever.

Communications 195

Communications Corporate Measurement Reputation 195

Wadds Inc.

SEPTEMBER 27, 2023

Building a Culture of Inclusivity: Effective Internal Communication for Diversity, Equity and Inclusion will help to remove a lot of the confusion, doubt and fear related to diversity, equality and inclusion (DEI) for internal communicators. Claire is both a Chartered PR and a Chartered Marketer.

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Internal International Case Study Analysis 122

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Commit the necessary time and resources. Be an internal champion. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. The post How To Get The Best From Your PR Agency appeared first on Crenshaw Communications. A professional agency team will understand.

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Agency How To Construction Advertising 223

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Improve internal communications. Corporate Communication as a Discipline. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Flack's Revenge

APRIL 13, 2022

Agencies need to decide how much to spend and how to earn ROI from their tech investments. Internal PR teams also rely on PR tech. Additional Resources from Sword & the Script. The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

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Software Tools Technology Resources 156

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The coronavirus lockdowns and economic turbulence of recent years have demonstrated online how layoffs can happen. The company immediately deprived all those participants of access to corporate resources and services.

Reputation 52

Reputation Company How To Employee 52

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. Media training can be a wonderful way to practice in a low stakes environment.

Media Training 59

Media Training Training Media Interviews 59

Solo PR Pro

APRIL 5, 2022

In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business. 5 solo PR pros share how to break into a different sector of business. Michael Ares, MDA Corporate Marketing, LLC. There’s a whole community of like minded people you can lean on.

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How To Fashion Banking Industry 104

Solo PR Pro

NOVEMBER 12, 2019

Working with media can be a key part of the public relations equation, but the strategy behind it, and the strategic incorporation of it with internal communications, social media and community relations is just as important – and more effective. Hiring for Strategic Communications. Reduce employee turnover or improve your reputation score?

Media Relations 50

Media Relations Communications How To Media 50

Solo PR Pro

AUGUST 1, 2023

However, the process can be overwhelming if you're unfamiliar with the necessary steps and resources involved. To ensure a smooth and successful hiring process, we gathered five essential tips for solo PR Pros looking to bring on their first employee, along with valuable resources to help you along the way.

Employee 87

Employee Small Business Resources Insurance 87

PRSay

JULY 1, 2020

Measuring PR campaigns can be daunting and time-consuming, but resources are available to help professionals work smarter, not harder. The International Association for the Measurement and Evaluation of Communication also offer two free tools to help PR pros put the Barcelona Principles into practice: Measurement-maturity mapper.

Measurement 172

Measurement Communications Banking Survey 172

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. They are a great resource. But this can be tricky business, and has introduced two significant challenges that continue to stump marcomm teams.

How To 60

How To Marketing Resources Journalism 60

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And companies start looking for answers and resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Quick access to internal subject matter experts.

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Agency Resources Employee Internal 133

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales.

Report 119

Report Publicity Survey B2B 119

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Keep it real.

Communications 158

Communications Nonprofit Employee Film 158

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. Responding recently to internal rumors about “massive job cuts,” Jim Farley, the company’s CEO, confirmed in an internal video that job reductions were indeed coming. He urged employees to stay focused. in Dallas.

Employee 87

Employee Real Estate Video Internal 87

Cision

MAY 18, 2016

With so much noise, how can your brand cut through and stand out? Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications.

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Corporate Groups Local Enterprise 159

Cision

APRIL 2, 2015

Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. People — customers, partners and outliers alike — had grown resistant to corporate messaging, most of which blatantly promoted corporate interests, but rarely engaged people in matters of interest.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Learn more: Where To Find Public Relations Entry-Level Jobs Subscribe and get a free ebook on how to get better PR ideas. Government agencies. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Landis PR

MAY 9, 2022

Assess and Prepare Internal and External Communications: The crisis impacts internal audiences, e.g., employees, and external audiences, e.g., consumers and the press, differently. Note: any communications distributed internally have the potential to be leaked to the press – even with NDAs. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Melissa Agnes

OCTOBER 10, 2014

How To Meet the Demand for Real-Time Communication in a Crisis. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Crisis Management Resources' Enjoy the reads and have a great weekend! The Crisis After The Crisis.

Crisis Management 191

Crisis Management Crisis Exercises Resources 191

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group. Those using the scorecard are finding some common themes: [It’s important to] think internally first. Follow your gut.”

Company 189

Company Employee Internal International 189

The Proactive Report

FEBRUARY 24, 2017

One CEO who knows how to do this is Elon Musk. It’s an incredible resource for brands seeking to understand what motivates and engages their audience. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. It could just mean corporate raiding.

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Twitter Customer Service Web Facebook 235

PRSay

JUNE 7, 2022

I had a destination, a nice navigation system and a spare, but I didn’t have any instructions (crisis plan) on how to replace the tire. Know your resources. There are several resources on crisis planning, including books, PRSA courses and webinars. Make sure that the Chapter board knows the importance of crisis planning.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

Internal 40

Internal International Measurement Banking 40

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Stuart Bruce

JUNE 3, 2015

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Don’t ask how, but ask why you measure PR. There is no silver bullet.

Measurement 60

Measurement How To Financial Reputation 60

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. In this interview, Howard discusses the challenges facing casino gaming companies, how to deliver an effective message and how to adapt to the immediacy of the media.

Corporate 0

Corporate Airlines Financial Journalism 0

Sword and the Script

MARCH 17, 2020

It’s worth brainstorming internally and examining if and when customers really need to hear from your company at this moment in time. Remind the customer of the digital resources the company has developed as a matter of routine support – or to obtain updates about the company’s status during this pandemic. Image credit: Unsplash.

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B2B Crisis Communications Crisis Software 80