Remove Corporate Remove Groups Remove Newspapers Remove Video
article thumbnail

5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

article thumbnail

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 98
article thumbnail

What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Most expect these groups to still allow their participating PR firms to function somewhat independently, as long as profits continue to rise, if only minimally.

Publicity 167
article thumbnail

8 Hidden Press Release Distribution Channels You Need to Know

Newsfile

Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. Furthermore, it specializes in delivering content to blogs, video platforms, and social media, ensuring that a highly relevant audience sees and engages with your message.

article thumbnail

Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Find the people or groups your organization is helping and give them voices. The webinar is available for free to PRSA members. Can you make it happen?”

article thumbnail

Getting hired and ahead in marketing and PR

Stephen Waddington

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.