Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Local economy is not as bad as it may look based on just the indicators.

Marketing 107

Marketing Newspapers Print Local 107

Communications Conversations

NOVEMBER 12, 2020

You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. But I also liked being more of a communication generalist inside organizations, managing everything from events to publications—even sales collateral. I was a solo corporate comm.

Publicity 174

Publicity Leadership Corporate Agency 174

PRSay

JUNE 15, 2020

During a normal year, corporations compete for LGBTQ buyers using traditional and sometimes antiquated methods, such as gay pride events and circuit parties. However, this year, many of those larger events have been canceled or postponed. Yes, people still read print publications, especially in niche media.

Consumer 109

Consumer Travel Local Community 109

Solo PR Pro

NOVEMBER 28, 2023

Offering an experience — like tickets to a sought-after event, a reservation at a renowned restaurant, or a voucher for a unique local experience — can create memorable moments for your client. Custom Artwork or Decor Commissioning a piece of artwork or decor from a local artist can be a distinctive and personal gift.

Local 96

Local Travel Print Groups 96

Sword and the Script

JANUARY 29, 2019

This isn’t uncommon in the corporate world. An open house can serve as a recruiting event. Consider transforming an open house into an event with a conference-like feel. Another approach is to invite local leaders from government and associations like the local chamber or technology association.

Resources 78

Resources Creativity Publicity Local 78

Presspage

MAY 19, 2017

As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources. Establishing global PR guidelines is of vital importance to corporate branding.

Corporate 68

Corporate Brand Branding Guidelines 68

PRSay

AUGUST 16, 2022

Inspired by the outcome of the initial virtual 5K, I volunteered with community members to launch the #WeAreWeston 5K in support of our local food bank. A local graphic designer donated time and expertise to create the logo used for the 5K promotion and the T-shirt. Our neighbors collectively donated $2,000. Custom Ink. YouGiveGoods.

Company 157

Company Nonprofit Apparel Local 157

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The festival pays attention to its impact on the local community, residents, and the environment and works determinedly to cut down its harmful effects. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

Shift Communications

JUNE 28, 2022

But an organization cannot always participate in the public conversation in the same way an individual would. When it is a matter of commenting a timely event, it’s important to take a breath and review a series of questions : Evaluate : Why is it important for the organization to comment? Do not get carried away by the news.

Employee 124

Employee Local Community Policies 124

Burrelles Fresh Ideas

MARCH 5, 2024

Securing earned media is still the highest priority for most public relations professionals. Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. And it’s not just public relations. Natural inclusion in trade publications. Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

Melissa Agnes

SEPTEMBER 4, 2018

Captain Chris Hsiung and Katie Nelson, of Mountain View Police Department, join The Invincible Brand Podcast to discuss how they quickly overcame an escalating viral crisis in a way that increased the trust their community and the general public have in their brand. About this episode. Behind the scenes decisions and discussions.

Crisis 176

Crisis Viral Brand Branding 176

PRSay

AUGUST 13, 2020

Dallas and Fort Worth, Texas, where I now live, and contributed my professional skills to local chapters of Indivisible and Black Lives Matter. Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. I have marched the streets of Washington, D.C.,

System 189

System Public Affairs Employee Nonprofit 189

Bianchi Biz Blog

JUNE 16, 2022

Now officially known as the North American International Detroit Auto Show (NAIDAS) – a recent change acknowledging the Motor City in this major show’s name – one of the auto industry’s premiere events for automakers and suppliers alike will end its almost four-year hiatus this fall. Supplier Opportunities. Why Participate?

Technology 86

Technology Automotive Mobile Conference 86

Barokas

MAY 8, 2017

Today, we are proud to launch our official Barokas PR Corporate Social Responsibility program outlining our commitment and offerings as a company. Good non-profit organizations focus their energy on making a difference through their work, leaving little time and resources to focus on public relations. We give a s**t. Pro Bono Accounts.

Corporate 60

Corporate Employee Community Banking 60

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

PR Fuel

AUGUST 27, 2020

A successful public relations campaign often begins with a press release. Event Press Release. As the name implies, you’ll use this type of press release to publicize an event that your company is holding or sponsoring. You may have a few goals for your event press release. A word of caution here.

Nonprofit 87

Nonprofit Local Writing Examples 87

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

Every so often a public relations team comes up with PR stunt that earns stellar media coverage. million to local customers. It was part of a summer 15th anniversary promotion to challenge the local baseball team into winning 15 straight games. Local Author Stages Book-Signing at Favorite Retailer… 7-Eleven?

Brand 136

Brand Branding Local Hotels 136

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. It’s one thing to report on breaking news focused on a new technology, vehicle, or ‘clean’ fuel breakthrough, and quite another to do so in a way that draws on the events and activities that have led up to it. He offered me a job as feature editor on the spot.

Journalism 116

Journalism Automotive Interviews Writing 116

NewsWhip

SEPTEMBER 14, 2023

It’s worth stepping back and looking at just how much of a cultural event the movie has been. Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

PR Fuel

MAY 5, 2022

As a business, knowing the difference between the two is key to your public relations marketing strategy. The purpose of such a release is to inform an audience of events happening around them from an unbiased perspective. You present your press release to journalists to convince them it is worthy of publication in media outlets.

Small Business 86

Small Business Comparison Writing Reputation 86

5W PR

DECEMBER 30, 2021

Brand ambassadors should often hand out samples at campus-sponsored events, or host their own events where students can try out their products for free. Nonprofits can also target college students to champion their causes.For instance, students can book local artists for events as promotion for a brand that sells art supplies.

Marketing 60

Marketing Nonprofit Small Business Local 60

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I would honestly have to say in this job as a technical editor, the imminent lockdown stories.

Meeting 73

Meeting Automotive Engineering Journalism 73

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

Prakkypedia

JULY 12, 2015

What is public relations? Most businesses are familiar with the concept of advertising and marketing – but public relations can be misunderstood. Inform the local community that you’re setting up shop. Do you have a public education campaign happening? Public relations helps with all of the above, and more.

Publicity 60

Publicity Advertising Advertising Community 60

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. For those with a good public image, it’s because they keep it real. The NBA has dozens of corporate sponsors, with hundreds of communication messages running on their media platforms.

Sports 124

Sports Creativity Instagram Local 124

Stephen Waddington

AUGUST 31, 2020

Externally that means continuing to engage the public around social distancing measures and the need for protective equipment. The future of workplaces and spaces Offices never closed for public sector colleagues. This includes the culture, events, hospitality, and sports. We’ve worked with executive teams to engage employees.

Communications 125

Communications Crisis Leadership Sports 125

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. You don’t know there’s a problem until your tire is low, but you can fix it with a free plug from your local tire shop.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

JANUARY 9, 2020

Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. At the risk of sounding old, 2010 seemed like just yesterday.

Trends 167

Trends Nonprofit Consumer Newspapers 167

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. What’s important for CEOs, their boards, and CMOs to know is that there’s a clear difference between corporate mission and brand purpose.

Brand 88

Brand Branding Survey Study 88

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. I’m sorry…what?

Real Estate 52

Real Estate Small Business Local Reputation 52

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted agency and corporate PR news. I wanted to get some additional flavor for what the MN PR Blog meant to people in our industry, so I asked some colleagues and leaders in local Minneapolis/St.

Blogging 78

Blogging Agency Community Local 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. Faculty talk trends and current events. Students write about a current event and critique the assessment.

Communications 120

Communications Case Study Training Reputation 120

PRSay

JULY 27, 2016

1-7, 2016) encourages new public relations professionals to share resources and advice with fellow new professionals across the country as we celebrate current members and encourage new members to join. Plan a New Pros Week event. Here are a few ideas: Ask a new professional in your Chapter to help plan an event. PRSA Chapters.

How To 60

How To Local Training Resources 60

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

PRSay

SEPTEMBER 30, 2016

Ultimately, my public relations/”news junkie” persona won, and I did. In discussing with the president of the local Florida Public Relations Association chapter, we decided that we could do something for our friends, and I set out to plan that special event. Not THE largest mass shooting on U.S. Colleagues.

Community 60

Community Local Government Television 60