Mindful Marketing

JUNE 6, 2023

So, when the physician in chief warns about the dangers of social media, what should the organizations that use it do? How could social media possibly warrant the same level of concern? Unfortunately, though, most of us also have read about, if not experienced, social media’s negative impact. When the U.S.

Social Media 86

Social Media Corporate Media Comparison 86

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. You need to make sure your online reputation is in check. Your reputation is your most important asset. Google Yourself!

Reputation 118

Reputation Google Crisis Management Engineering 118

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” RepUs enhances, advances and defends corporate reputations. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” RepUs enhances, advances and defends corporate reputations. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

PR in High Definition

MARCH 24, 2021

Airbnb plan to move spend away from performance marketing and into brand marketing, with a focus on media relations. During the company’s earnings call, Brian Chesky said that this new ‘full funnel’ marketing strategy is “very important to the corporate story”. Airbnb really get this. What’s the takeaway from all this?

Reputation 108

Reputation Brand Branding Marketing 108

5W PR

MARCH 28, 2024

Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view. This hands-on approach shares good news and addresses any worries raised in the media, nurturing transparency and accountability.

Company 78

Company Publicity Financial Crisis Communications 78

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. AI should be used as a tool to augment human decision-making, not replace it.

Automotive 78

Automotive Policies Employee Corporate 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. In reality, most corporate anniversaries don’t have deep inherent news value.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

JANUARY 21, 2021

The first step in tying corporate and communications goals together is to review your business objectives. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

FEBRUARY 28, 2022

Outputs: what you produce that is received by your target audiences, including the volume and quality of your media coverage, social posts, number of events and event attendance, and message pull-through. For example: Website traffic and desired actions generated by earned and owned media can be tied to acquiring customers.

Measurement 368

Measurement Guidelines Data Education 368

ImPRessions - Crenshaw Communications

JUNE 5, 2019

PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge.

Technology 246

Technology Company Banking Education 246

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. Managing Reputation Anything that damages your reputation, even if ever so slightly, will affect people’s perception of you as a doctor. Your peers in the medical fraternity also base their opinions of you on your reputation.

Healthcare 84

Healthcare Publicity Reputation Nonprofit 84

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Engage and educate stakeholders.

Report 175

Report Company Government Conference 175

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. B2B PR educates customers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. More surprisingly, recent research shows that use of social media by CEOs globally has declined in the past year.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Remote PR Jobs

SEPTEMBER 25, 2023

Confrontation is sport, and any public comment can be misinterpreted or misrepresented, causing damage to a business’s reputation and brand. The person in this position needs to promote and protect the brand’s reputation. We are also operating in a socially charged atmosphere, where one person’s truism is another’s “fake news.”

Communications 100

Communications Publicity Employee Reputation 100

PRSay

MAY 14, 2021

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. PRSA named Turk as its Outstanding Educator in 1992.

Education 151

Education Journalism Leadership Interviews 151

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Burrelles Fresh Ideas

MAY 21, 2024

Educating your workforce and the public are essential steps in eliminating the stigma surrounding mental illness. Companies are under greater scrutiny than ever in today’s interconnected world, where news spreads rapidly through social media. But what about the actual PR pros themselves? We can help!

Employee 97

Employee Pinterest Resources System 97

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

Tribe Builder Media

JUNE 26, 2019

Achieving massive brand recognition and managing your online reputation go hand-in-hand. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation. Lucky for you and your business, you do not have to just sit back and let others dictate your online reputation.

Reputation 40

Reputation Media B2B Web 40

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. Company stability and reputation are also key to a business purchase. Business reputation counts. PR promotes customer success stories.

B2B 242

B2B B2C Software Consumer 242

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JULY 23, 2020

Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. The goal of any boycott lies in the media coverage and brand reputation harm (or benefit). But do boycotts ever work?

Brand 297

Brand Branding Banking Interviews 297

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way. Of course, the company has to walk the walk before the media will listen to its talk.

Company 174

Company Conference Corporate Leadership 174

Cision

SEPTEMBER 1, 2016

They spend a lot of time getting to know other professionals and building trust before they start talking about media coverage, brokering partnerships, or other ways they can work together. However, Thompson-Duwe said that this also requires educating clients that they will not be able to fully control their messages. “We

Local 216

Local Government Community Corporate 216

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

ImPRessions - Crenshaw Communications

JUNE 5, 2019

PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge.

Company 120

Company Banking Education B2C 120

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

Twitter 197

Twitter Ethics Pitching Product Launch 197

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is the Impact of Social Media on Public Relations?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. A corporate mission in action means being proactive about how the organization demonstrates its values to the world. corporations that continued to do business in Russia after the invasion.

Brand 145

Brand Branding Nonprofit Government 145

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Monitoring and engagement Monitor social media channels for discussions about the brand.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Reputation Antistress by Sergii Bidenko

SEPTEMBER 29, 2023

Now, I compare my reputation and crisis advisor work with a teacher's job. As a former teacher and now a reputation and crisis advisor, I was interested to see what these professions have in common. And the crisis specialist has a lot of valuable things to borrow from teachers and educators.

Crisis Management 52

Crisis Management Crisis Reputation Education 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions.

Brand 185

Brand Branding Marketing Wireless 185