Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1. Consider the following: 1.

B2B 130

B2B Social Media Marketing Media 130

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. If a company doesn’t seem to be listening, stakeholders will turn to the media or social channels to share their stories.

Corporate 107

Corporate Communications Crisis Management Crisis 107

Communications Conversations

NOVEMBER 24, 2020

Piloseno says it took TWO MONTHS to get in touch with corporate marketing and they “basically told me that there wasn’t really any promotions going on so there wasn’t a need to see the presentation.” Tons of positive media stories about the brand. ” Oh boy. And surging sales of its product. New features.

Social Media 179

Social Media Viral Company Education 179

PR 20/20

APRIL 1, 2021

Marketing AI Institute helps marketers build a competitive advantage with AI by providing expert content, online education, interactive tools, strategic consulting and live events. social media). It is a lack of education and training , as reported by 70 percent of respondents. In short, what’s their marketing story?

Education 52

Education Marketing Conference Agriculture 52

5W PR

AUGUST 12, 2019

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. Building A Corporate Reputation. The post Corporate Reputation is Important to Marketing appeared first on 5W PR.

Corporate 68

Corporate Reputation Marketing Employee 68

Onclusive

FEBRUARY 28, 2022

Outputs: what you produce that is received by your target audiences, including the volume and quality of your media coverage, social posts, number of events and event attendance, and message pull-through. For example: Website traffic and desired actions generated by earned and owned media can be tied to acquiring customers.

Measurement 368

Measurement Guidelines Data Education 368

Shift Communications

DECEMBER 9, 2021

As our managing partner Rick Murray stated, “corporate character” will be one of the next big business drivers. Brands work tirelessly on social media to cultivate a loyal, connected audience. It’s been long known that equal effort should be put into executive positioning on social media, too. Determine your content.

Social Media 113

Social Media Communications Media Leadership 113

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Engage and educate stakeholders.

Report 173

Report Company Government Conference 173

PRSay

SEPTEMBER 27, 2023

Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. Neill, APR, Fellow PRSA, and published in 2023 in Issue 3 of the Journal of Media Ethics , surveyed a diverse group of 314 public relations and communication professionals in the United States.

Ethics 187

Ethics Study Public Affairs Training 187

5W PR

MARCH 28, 2024

Media relations PR pros cozy up with journalists and media outlets, ensuring the company’s story gets told right in the public view. This hands-on approach shares good news and addresses any worries raised in the media, nurturing transparency and accountability.

Company 78

Company Publicity Financial Crisis Communications 78

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

Reputation 60

Reputation Corporate Survey Employee 60

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 24, 2022

Those “boring” categories require research, education, and commitment by buyers. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. B2B PR educates customers. Here’s how B2B PR supports sales.

B2B 170

B2B Brand Branding Education 170

Onclusive

JANUARY 21, 2021

The first step in tying corporate and communications goals together is to review your business objectives. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. In fact, a corporate communications plan is crucial to build a stronger brand – for you or your company.

How To 99

How To Corporate Storytelling Conference 99

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. Similarly, social media must assume responsibility for the information being shared on its platforms as their dominance as a news source grows.

Ethics 164

Ethics Social Media Education Resources 164

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Demographics – > (Education, Employment, Family Position, Generation, Household Size, Income, Language, Length of Residence, Life event, Marital status, Parents, Political Party, Presence in Household).

Social Media 233

Social Media How To Insurance Insurance 233

PRSay

MAY 14, 2021

APR, Fellow PRSA, a longtime PRSA member and champion of PR education and research, died on May 2 in Richmond, Va., Turk worked professionally in Chicago as a reporter for the Associated Press and in university and corporate public relations before beginning her academic career. PRSA named Turk as its Outstanding Educator in 1992.

Education 150

Education Journalism Leadership Interviews 150

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Wadds Inc.

MAY 1, 2024

This has led data-rich organizations, including media publishers, to sell their content to train these models. The ethical challenge for brands and corporate communications is significant. ” Your perspective will help AMEC’s work in lobbying on copyright issues and industry education.

Training 59

Training Survey Data Wikipedia 59

Bianchi Biz Blog

FEBRUARY 1, 2024

Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies. We are one of very few agencies to offer this service.

Marketing 108

Marketing Newspapers Print Local 108

ImPRessions - Crenshaw Communications

JUNE 5, 2019

PR educates customers and prospects. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge.

Technology 246

Technology Company Banking Education 246

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Can you make it happen?”

Storytelling 163

Storytelling Media Nonprofit Government 163

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Identify the right host and guests, and you’ll have taken a big step toward producing an educational and entertaining podcast. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 102

Media Relations Automotive Media Newspapers 102

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. It’s also a great place for webinars and other free educational content!

Enterprise 296

Enterprise Trends Journalism Resources 296

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

Communications Conversations

APRIL 20, 2018

Higher education advocate. Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. First, can you tell us a bit more about your current role at Collegis Education? Working in social media for higher education, I see it all.

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 103

Media Relations Report Industry SEO 103

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). 2) Digging Deeper for a Corporate Narrative. The post Make the Uninteresting Interesting to Find Great Corporate Stories [UML] appeared first on Sword and the Script.

Corporate 64

Corporate Storytelling B2B Facebook 64

PR for Anyone

JANUARY 28, 2024

Her research and insight into workplace strategy have been published in media outlets such as Forbes, NY Post, Harvard Business Review, and more. You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues.

Employee 130

Employee Policies Creativity Company 130

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Educate the market and modify perceptions. Manage insider threats.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Deirdre Breakenridge

JUNE 8, 2016

Social media can open new doors and might even land you that dream job or connection. Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities.

Social Media 150

Social Media Pitching How To Media 150

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. These are the headlines from The Future of Corporate Activism report published by the USC Annenberg School for Communication and Journalism.

Publicity 105

Publicity Corporate Employee Energy 105

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. Coach and educate them on the fact that downloads aren’t everything in the podcast game. Paul series. Photo credit: Debbie Friez. It just won’t.

Corporate 104

Corporate SMB Banking Employee 104

Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This year’s conference boasts a particularly impressive lineup of speakers. . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. Here are five expanding media outlets that might be good candidates for your next media list. Cheddar News.

Journalism 52

Journalism Media Financial Local 52