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Unlocking the strategic potential of internal communications

Wadds Inc.

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. At Wadds Inc.

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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. PRSA and PRSSA were among the partners in this year’s report.

Corporate 144
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Should We Take the "Internal" out of Internal Communications?

PR Job Coach

Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale. Should We Let Go Of Internal Communications? Here are some reasons why.

Internal 139
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Why Internal Communications Should Be Part of Your Marketing Strategy

PRSay

Fortunately, your corporate communications team can kindle that love. By connecting employees to the company’s core message — and inspiring a belief in the organization’s mission — internal communicators will help create purpose-driven employees. So, how do you incorporate internal communications into your brand marketing strategy?

Internal 138
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How to Tell Your Company’s Innovation Story

Stern + Associates

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. How does the story serve both internal and external audiences? How should it be tailored for other C-suite leaders?

How To 99
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Report: Companies Face a New Era of Scrutiny on Political Activity

PRSay

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key.

Report 175
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PR Measurement Best Practices

Onclusive

According to the AMEC (International Association for the Measurement and Evaluation of Communication) Integrated Evaluation Framework guidelines, planning ahead begins by asking two “big picture” questions: What is the human problem you’re trying to solve?