The Proactive Report

FEBRUARY 24, 2017

Twitter is an essential commodity that benefits the State Department, Open Source Intelligence (NSA, NRO, CIA, FBI), and Corporate Intelligence (NASDAQ, DOW, etc). There’s too much good, free, intel — remember the Real Time Web ? It could just mean corporate raiding. Get Digital PR Tips in your inbox every Monday morning.

Twitter 235

Twitter Customer Service Web Facebook 235

Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

JUNE 23, 2015

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Why are they successful and why is the C-suite sitting up and taking such notice of video specifically on the web? Get our Digital PR Tips Newsletter. Video Can Lead to Trust.

Video 100

Video Mobile Trade Shows YouTube 100

Presspage

DECEMBER 5, 2017

Improved search ranking For those of you new to digital PR, SEO (search engine optimization) has been an important factor in making your news easy to find, easy to crawl, and easy to categorize. According to the Similar Web Search Report , organic search equates close to 95% of all traffic.

Local 89

Local SEO Engineering Web 89

Solo PR Pro

APRIL 6, 2021

I have the app on my phone and can customize notifications, make calls and even join meetings, although the interface for mobile isn't as user-friendly as the web app. Michael Ares, MDA Corporate Marketing, LLC. Microsoft: Get on that). Two of my clients use it, so I don’t have to front the cost, which is also a bonus.

Tools 89

Tools Google LinkedIn Leadership 89

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

Waxing UnLyrical

AUGUST 4, 2014

From automation to online networking to analytics, digital technology is quickly becoming an indispensable asset. This week’s roundup features seven posts from around the web that focus on digital business. Kami Huyse introduces us to the new standard for digital analytics from Google. Based in the Washington, D.C.,

Analytics 75

Analytics SEO Google Facebook 75

Doctor Spin

DECEMBER 20, 2023

“Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR PR professionals must send out shitty press releases.” Working with influencers is marketing, not PR.” “PR PR will be okay once we figure out how to calculate ROI.” “The

Brand 52

Brand Branding eBook Resources 52

The Proactive Report

JUNE 20, 2015

Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target.

Twitter 100

Twitter Media Relations How To Media 100

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Waxing UnLyrical

NOVEMBER 14, 2014

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work]. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Sword and the Script

FEBRUARY 29, 2020

That’s according to a data analysis of more than 700,000 articles by SEMrush , which makes a tool for analyzing web content. These backlinks are important to digital PR and marketing for two primary reasons. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. h) Crisis Management – Q&A with a PR Pro via TVEyes. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. “Never, ever, my product – which is original, unique content (in the forms of web pages, blogs, etc, written by my team of 60+ copywriters/editors). But the social web has put turbo’s on this.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

How about the communication for your next corporate event? In the earlier example, maybe one or two people are enough to test a new media outreach workflow for your corporate event. Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators.

How To 60

How To Software System Employee 60