The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. But there is a reason it’s called Earned Media. Follow me on Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Presspage

MARCH 6, 2018

MIA launched their revamped social newsroom in March of 2016 switching from a native newsroom -driven by their website’s standard CMS- to a dedicated newsroom solution for digital PR and media relations. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

Sword and the Script

APRIL 2, 2024

The quality of queries changed too as the web evolved. It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day.

Reddit 179

Reddit Software B2B Technology 179

Presspage

DECEMBER 5, 2017

But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. According to the Similar Web Search Report , organic search equates close to 95% of all traffic. Not much different really.

Local 89

Local SEO Engineering Web 89

Landis PR

JANUARY 30, 2024

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Digital communication is too technical for PR professionals.” “PR PR professionals must talk using corporate platitudes.” “PR

Brand 52

Brand Branding eBook Resources 52

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how.

Publicity 52

Publicity Marketing eBook Public Affairs 52