Remove Corporate Remove Digital PR Remove Public Affairs Remove Web
article thumbnail

Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. However, public relations has such know-how. Shareholders, investors, financial institutions, etc.

article thumbnail

Unlocking Revenue Potential With The Power Of PR

Landis PR

PR and content play vital roles in managing and accelerating the sales funnel. Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.