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How does a CEO’s Personal Brand Impact Corporate Reputation?

Onclusive

Today, corporate reputation is directly impacted by and intertwined with a CEO’s personal brand. Brand and corporate reputation are now a key drivers of business performance – meaning that the desire for positive stakeholder sentiment has surpassed the importance of profit margins. How can a CEO affect corporate reputation?

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Corporate collusions, crisis communications and regulations

Agility PR Solutions

Recently, the car corporations Audi, Volkswagen, BMW, Porsche, and Mercedes-Benz, along with the parent company Daimler, were fined $1 billion by the European Union because they had spent years colluding on ways to slow down the deployment of technology that would allow for cleaner emissions.

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. This is the most important part of protecting a corporation from reputation damage that starts inside. Make your values clear.

Crisis 213
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Allegory report examines emerging corporate digital risk

Stephen Waddington

A report by Allegory sets out the urgent need for organisations to act on issues related to Corporate Digital Responsibility (CDR) and proposes a framework to support planning. I’ve been working with the team at Allegory to explore the issue of Corporate Digital Responsibility (CDR).

Corporate 141
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Boeing’s Existential PR Crisis: Navigating Through Turbulence

David PR Group

In the vast expanse of the corporate world, few crises carry the potential to shake the very foundations of an iconic behemoth. The recent ousting of Boeing’s CEO, brought in as a reformative leader, signals the magnitude of the crisis and the imperative for transformational change.

Crisis 52
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With economic crisis on horizon, CEO confidence in corp. image and brand reputation dips

Agility PR Solutions

As brands and businesses continue to battle through the COVID fallout, fears of an imminent economic dip remain on CEOs’ minds, according to new research from the Worldcom PR Group, which recently released its Confidence Index (WCI) monthly report for June 2020. The post With economic crisis on horizon, CEO confidence in corp.

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Crisis communications 101 for sport webinar

Stuart Bruce

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.