Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

DECEMBER 14, 2022

The approach matches the lackadaisical way that Bankman-Fried is reported to have run FTX, with minimal regard for even the most basic financial controls.” House Committee on Financial Services on Dec. Ray also described “an utter failure of corporate controls at every level” of FTX. Image credit: Twitter ].

Interviews 78

Interviews Financial Fashion System 78

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. Darika: During a crisis can be a stressful and time-pressured moment.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Critical Mention

MAY 25, 2022

Support for the transaction was also provided by Main Street Capital Corporation and Stellus Capital Management. Oaklins DeSilva & Phillips, LLC served as the exclusive financial adviser to Critical Mention and Pryor Cashman LLP served as legal counsel. This acquisition was advised by Canaccord Genuity LLC and Paul Hastings.

Technology 78

Technology Financial Corporate Reputation 78

Cision

JULY 27, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. At Cision, many of our team members have worked at other technology corporations. When money’s coming in, we’re happy.

Brand 231

Brand Branding Employee Data 231

Prohibition

AUGUST 19, 2021

Corporate recruiters often blacklist individuals with negative reputations. Our team of professionals have extensive experience with SEO, social media marketing, content creation, PR and crisis management, we will ensure that your ensure that your personal brand remains strong. Financial impact of CEO reputation Management.

Reputation 118

Reputation Google Crisis Management Engineering 118

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. There was a day not too long ago when a growing media storm served as the primary catalyst to spur a company’s crisis team into action.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

PRSay

AUGUST 28, 2018

Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. In the process, I knew that I may have put my family’s financial security and my career in the balance. Tim O’Brien, APR, owns O’Brien Communications, an independent corporate communications practice in Pittsburgh.

Ethics 142

Ethics Meeting Exercises Course 142

Reputation Us

JANUARY 7, 2019

2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Often counterintuitive, financial institutions must dial down on marketing to members and prospective members about their products and services. Reputations are often damaged during and after a crisis hits a credit union.

Reputation 60

Reputation Nonprofit Policies Financial 60

Burrelles Fresh Ideas

MAY 16, 2023

According to NAMI’s press release : “Amid a continuing mental health crisis, #MoreThanEnough will emphasize people’s inherent value and potential for fulfilling lives while promoting resources and events that encourage connection and support.” “ #MoreThanEnough aims to address this urgent need and create a sense of belonging.

Strategy 40

Strategy Employee Resources Financial 40

MaccaPR

MAY 23, 2016

lags all other sectors but one (financial). Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. Communicating During a Crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Mark My Words

MAY 20, 2015

This moment encapsulates the less than slick handling of the Gulf of Mexico oil spill, a PR blowout that has become one of the canonical texts of crisis mismanagement. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Accidents happen.

Airlines 60

Airlines Crisis Corporate Financial 60

Waxing UnLyrical

JULY 12, 2018

If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Brand 74

Brand Branding Banking Financial 74

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I’m on the front lines helping drive messaging, strategy and crisis management. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts.

Social Media 102

Social Media Media Corporate Resources 102

Beyond PR

JULY 28, 2017

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. At Cision, many of our team members have worked at other technology corporations. Follow him on Twitter @nbell94102.

Employee 80

Employee Journalism Data Technology 80

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Each corporate PRCA member will be expected to engage with a local school each year. If you work in issues and crisis it can be especially acute. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. The press Taco Bell generated was incredible.

Interviews 54

Interviews Financial Social Media Crisis 54

Communications Conversations

APRIL 21, 2015

” The financial crisis of 2012? And, keep in mind, Target didn’t promote ANY #LillyForTarget content on its “master brand” Facebook or Twitter page until much closer to launch. Before you rush to Facebook or Twitter to slam the Bullseye for a #TargetFail, think about the larger context.

Social Media 60

Social Media Product Launch Instagram Media 60

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. the worth of physical and financial assets), which is what ROI measures, instead of insisting on being measured against the 80 per cent. That is how large our contribution is.

Leadership 111

Leadership Publicity Government Journalism 111

Bianchi Biz Blog

APRIL 29, 2024

As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. Without such generic principles, it would be difficult for global corporations or public relations firms to operate in different settings. They would have no shared principles or values.

Reputation 52

Reputation Social Media Internal International 52

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

The mess just goes to show that most secrets don’t stay hidden forever, and that corporate cover-ups rarely stay that way. Though it broke no laws, its representation of controversial clients has at best shown an inconsistent adherence to its own stated corporate values. It’s usually best to expose all the bad news at once.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. This financial squeeze will only increase pressures to embrace cost-effective AI solutions.

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. From a strategic corporate perspective, what’s particularly significant in the 2011 findings [Edelman Trust Barometer] is that the highest ranked (and new) trusted internal source is ‘Technical expert within the company.’ Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Rather, AI will be used to create a lot of filler and SEO bait. Luciana Lima , Head of PR, Reserve Parks.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 63

Ethics Social Media Local Corporate 63

MaccaPR

DECEMBER 19, 2019

So what lessons can marketers and corporate communicators learn from Peloton’s campaign? million views on Twitter. Hundreds of Facebook and Twitter posts and YouTube videos have addressed the Peloton ad; in fact, perhaps the only place online that’s scrubbed of Peloton-mania is Peloton’ s own social channels.

Marketing 107

Marketing Exercises YouTube Consumer 107

MaccaPR

NOVEMBER 30, 2017

To start, the launch of 'Fearless Girl' by agency McCann New York for its financial client, State Street Global Advisors (SSGA), generated 4.6 billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. More metrics, eh?

Marketing 76

Marketing Consumer Measurement Viral 76

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Shift Communications

OCTOBER 4, 2017

United isn’t the only company to feel the financial impact of a scandal like this. The Financial Cost of a Bad Customer Experience. GetCRM has collected data on these events, among others, to analyze the financial costs for the corresponding corporations. Wells Fargo’s fake accounts scandal.

Airlines 87

Airlines Financial Film Viral 87

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. If you’re selling financial advice to Boomers, for example, Instagram should be low on your list of priorities. The line between UGC and branded content has gotten blurry.

YouTube 111

YouTube Instagram Ethics Film 111

Stuart Bruce

JULY 23, 2017

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means. How about getting the CFO to calculate the ROI of his or her finance team? Social media should never ‘live’ in marketing.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 26, 2016

It’s not just the corporate communications department who does the talking; every department with employees across the company have a voice. Identify important media contacts and new influencers including: bloggers, YouTubers, Instagrammers, Twitter personalities, etc., Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

Maxim Behar

MARCH 6, 2022

Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. Similarly, the language that we use to write on Twitter is entirely different. With crisis management, I remember the scenario we had several years ago. Which one will be the leading? This is PR.

B2B 52

B2B Communications Media Newspapers 52

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I won’t be predicting that Whisper is the next Twitter or Snapchat is the next Facebook. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148