Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees.

Survey 96

Survey Industry Leadership Study 96

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. Social media also has compressed the speed of information transfer from hours to minutes or even seconds as a crisis develops. Crisis situations are stressful for everyone. Those days are so over!

Employee 70

Employee Crisis Corporate Social Media 70

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. globalsultana (@globalsultana) September 13, 2018.

Ethics 47

Ethics Measurement Reputation Guidelines 47

5W PR

OCTOBER 18, 2023

Effective communication is crucial in the health and wellness industry. Brands in this industry are trusted sources of accurate information that empowers consumers to make informed decisions about their health. Compliance and regulation Stay updated on the latest regulations and standards in the health and wellness industry.

Brand 78

Brand Branding Crisis Communications Healthcare 78

Presspage

JUNE 16, 2023

While AI brings numerous advantages, it cannot replace the human touch in certain critical aspects, such as relationship-building, crisis management, and strategic decision-making. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Maxim Behar

JANUARY 10, 2021

The world-famous jeweler, gemologist, and wife of the late Prince Kardam - Princess Miriam de Ungria, shares her expert opinion on changes in the luxury industry and the consumer behaviour in an interview for Manager magazine, with the assistance of Maxim Behar, PR expert and longtime friend of the Bulgarian royal family. Absolutely!

Industry 52

Industry Crisis Consumer Ethics 52

Sword and the Script

JUNE 25, 2020

The full report is more than 60 pages, but we focused on these seven areas during the webinar: Effects of partisan politics Budget and challenges State of media relations Media bias and PR ethics Top PR and comms tactics; and PR measurement This week, Greg McCormick , communication chair for the IABC Heritage Region made the recording (and embedded (..)

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

MARCH 19, 2024

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. At Wadds Inc. It sought to highlight the role of management communication to the government during this time.

Internal 78

Internal International Communications Employee 78

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

PRSay

FEBRUARY 16, 2021

Over my career, I’ve always tried to be a staunch advocate for my clients, including more than a few in troubled or misunderstood industries. Will you be able to legally, ethically, reputationally defend the advice you gave? It certainly does reputationally. And I’ve lost count of the controversial matters in which I’ve been involved.

Communications 157

Communications Ethics Leadership Reputation 157

Sword and the Script

AUGUST 1, 2022

More and more crisis communication events that interrupt the general flow of work in our area. Podcast: Spin Sucks 156; What’s Going On In The Communications Industry? Blog: Code of PR Ethics? Article: PR Industry Survey: The Tactics and Skills Rising in Importance (Marketing Profs). Taken more seriously by the C-Suite.”.

Survey 133

Survey Communications Measurement Internal 133

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

True Accountability Helps Defuse A Crisis. First, it was eclipsed by a fire-and-brimstone invective from Elizabeth Warren, who demand that he resign and called for jail sentences for senior executives who cross ethical lines. The apology PR triad includes a sincere mea culpa, acceptance of responsibility and a commitment to a fix.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Ethical Voices

APRIL 2, 2024

He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? What is the most difficult ethical challenge you ever confronted?

Policies 62

Policies Ethics Government Leadership 62

Solo PR Pro

NOVEMBER 10, 2020

Ahem, by the way, that's against our code of ethics.). Tara McDonagh is President and Founder of Tara McDonagh Communications LLC where she helps clients in the green energy, technology and healthcare industries advance their business goals through thoughtful and creative communications planning and execution.

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

DECEMBER 30, 2019

Macro issues facing PR There are two macro issues facing the industry both of which were spotlighted by the recent General Election in the UK. Gender diversity in PR is an issue as old as the industry itself 3. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Happy New Year.

Government 103

Government Education Print Ethics 103

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I’m on the front lines helping drive messaging, strategy and crisis management. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts.

Social Media 102

Social Media Media Corporate Resources 102

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Priscilla Osorio.

Resources 136

Resources Communications Education Guidelines 136

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work? It absolutely is.

Ethics 73

Ethics Brand Branding Internal 73

Waxing UnLyrical

AUGUST 10, 2011

I finished my masters degree in PR and corporate communication at the end of 2009 – only 19 months ago. Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. To do that, I need to backtrack a little.

Ethics 75

Ethics Community Internal International 75

PRSay

MAY 6, 2016

With deep experience in the consumer, healthcare, tech, B2B, corporate, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue. Crisis communications. Other industries have similar designations that have real teeth; that’s how we should think of APR.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Critical Mention

OCTOBER 29, 2019

You’ll have to put in some networking hours and brush up on trending industry topics to discuss, but creating connections will give you a greater understanding on how other like-minded organizations reach their audiences across all media types. Global Alliance for PR. The American Communication Association. American Marketing Association.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

PR in High Definition

OCTOBER 28, 2021

That said, VR and AR have already come a long way since inception, with VR gaming particularly taking off in the last decade, and AR making waves in marketing campaigns and other commercial industries. For a start, in the corporate world, those long work Zoom calls could become a little more interesting in the metaverse.

Communications 62

Communications Wikipedia Meeting Technology 62

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

Mindful Marketing

APRIL 10, 2021

However, even with this regulatory approval, the practice should raise at least two red flags, or moral concerns, that lead one to ask: Is short selling ethical? Dwayne Safer is a chartered financial analyst (CFA) whose career has included significant roles in investment banking, corporate finance, and strategy.

Financial 65

Financial Banking Retail Sports 65

Maxim Behar

DECEMBER 20, 2022

You’re an inspiration to all of us in this industry and your contribution is immeasurable. Our industry continues to suffer from a lack of visible leadership. You set an example for everyone in this industry, and I wish you many, many successes. SVP and Head of Stakeholder Relations, Sibanye-Stillwater. South Africa.

Energy 52

Energy Groups Internal International 52

Maxim Behar

MARCH 12, 2024

Public relations was never an elitist industry; today, it is less so than ever. A tiny portion of PR is designed to serve corporations’ CEOs and senior management. PR is not an elitist industry. Instead, it is an industry for the people it is supposed to reach.

Ethics 64

Ethics Social Media Local Corporate 64

Maxim Behar

MAY 31, 2021

If we maintain a social media profile on behalf of our client, we cannot go to our client every 2 minutes to ask him or her, or the corporate advisors, or the CEO what to post on the social media and how to react to a negative opinion. He calls the client, telling him that they have a crisis. Thirdly, the profession is very different.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

5W PR

JANUARY 31, 2024

Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ZudePR

JANUARY 26, 2016

I want to understand their industry. This is the book waiting to be written about the PR industry. ” Dave, the PR: I don’t see this enough in the industry I love, Adrian. Adrian, the designer: “Many designers adopt the language and mannerisms of their corporate clients: personally, I’ve never done this.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse. Continued consolidation of media outlets.

Writing 194

Writing Communications Marketing B2B 194

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? Then I went back to corporate America. I had it for about 15 years.

Ethics 52

Ethics Strategy Real Estate Local 52

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Modupe Akinola, Ph.D. Bernstein & Co. Desmond Upton Patton, Ph.

Leadership 109

Leadership Ethics Education Technology 109

Stern + Associates

JANUARY 24, 2023

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering innovator, entrepreneur and inventor of robotic technologies and artificial intelligence for industry, health care and education. Modupe Akinola, Ph.D. Bernstein & Co. Desmond Upton Patton, Ph.

Leadership 90

Leadership Ethics Education Technology 90