Sword and the Script

FEBRUARY 10, 2018

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. On the other hand, if creativity is a skill, it can be taught in the same way, we might teach our children to throw or catch a football.

Creativity 67

Creativity Analytics Study Exercises 67

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. with a major in electronics engineering from the Community College of Philadelphia.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

SEPTEMBER 30, 2015

. ― Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. At Dell, employees undergo a training program to learn social media strategy, policies and best practices. A training program, specific to social media, keeps employees all on the same page and aligned with your brand’s goals.

Social Media 120

Social Media Report Media Training Training 120

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. That broad perspective can bring creative new ideas for approaching communications. On the other, too much process can inhibit creativity. by Frank Strong. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. Know what all your assets are and work closely with the cause to creatively brainstorm. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Each episode shares the story of a particular brand and how they’ve been able to create their authentic following and community. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

JULY 31, 2015

Do something that benefits the community. You might have attended a training or roundtable. Attend the trainings again. Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Guerrero ( Creative Commons ). Images: Felix E.

Crisis 120

Crisis Crisis Communications Brand Branding 120

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles.

Trends 167

Trends Nonprofit Consumer Newspapers 167

Landis PR

OCTOBER 25, 2021

If the past two years taught us nothing else, we know that predicting the volume of need for healthcare communications is futile. The rise of remote work and robust freelancer communities creates a pool of on-demand help. Maintain outreach to specific condition-related communities, celebrate new hires, launch the product.

Healthcare 98

Healthcare Communications Measurement Resources 98

wiredPRworks

FEBRUARY 11, 2019

Captivate key communities? About Barbara Rozgonyi, Creative Visionary. Founded in 1990, CoryWest Media is a creative innovation consultancy that works with its clients to attract attention, build brands, and captivate communities in 4D. What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

No wonder then that 51% of corporate execs polled by staffing firm The Creative Group think the PR and communications staff is best equipped to handle their social media content – a 12% increase over a similar study done 2 years ago. They created a community of brand advocates. Need Digital PR training?

Digital PR 100

Digital PR Corporate Groups Training 100

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting?

Publicity 128

Publicity Government Guidelines Facebook 128

Ethical Voices

JUNE 12, 2023

If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing. So, for me, it was really painful.

Ethics 70

Ethics Storytelling Communications Training 70

Mark My Words

MARCH 29, 2021

The former Royal’s first foray into the corporate world has seen him take up the role of chief impact officer at Silicon Valley coaching firm BetterUp, while also sitting alongside Rupert Murdoch’s daughter-in-law on a commission aiming to fight “misinformation”. Now people desire to give back and give back support to the community.”

Corporate 60

Corporate Interviews Community Newspapers 60

Reputation Us

DECEMBER 14, 2022

As more companies enter Web3, the structure—expected to replace centralized, corporate platforms—will most likely be the future of doing business online by the end of the decade. When employees feel heard and valued, their sense of pride and connection with the company becomes pervasive.< < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Sometimes all it takes is a single word or idea to get the creative juices flowing. Here are six of the top takeaways. Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

JULY 24, 2017

Because I cross-posted a few photos from Instagram to Facebook and Twitter (mostly FB), and got creative with hashtags, people I already knew IRL started following me on Insta, as well as people I didn’t know. And in just a few clicks, what started as a cold or relatively lukewarm connection (e.g.

Banking 89

Banking LinkedIn Facebook Community 89

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. If you’re looking for another PR blog to subscribe to, we highly suggest jumping on the PRNews e-Letter train. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. Are you ready to create buzz for your speaking business by using innovative tools to attract attention, generate leads, drive sales, and connect with your community? About the presenter: Barbara Rozgonyi , Creative Visionary.

Case Study 40

Case Study Conference Reputation Small Business 40

Sword and the Script

AUGUST 20, 2019

Fortunately for the public relations community, her subsequent experiences in education and internships persuaded her instead to pursue a career in PR. HR has the hefty job of recruiting talent, keeping business goals top of mind, training and retaining talent, ensuring compliance, and strategizing workplace culture initiatives.

Employee 89

Employee Internal International Training 89

wiredPRworks

FEBRUARY 23, 2018

Let's talk about keynote or training speaker programs ! We’ll focus on the top sites to raise event awareness, warm up communities and stand out as a sought out thought leader in your industry – and your own backyard. Explore how social selling can help you power up, lead up and speed up in a 30 minute discovery call.

Education 51

Education System Meeting Nonprofit 51

Critical Mention

OCTOBER 21, 2018

Social media and crisis communications is one of the fastest growing areas of specializations out there. Social media is all about first impressions, and if you post something you think is innocent, but it causes an outrage amongst your community, this can certainly result in a crisis. Go where the community is having the conversation.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Communications Conversations

MAY 30, 2018

You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. Kelly Groehler, Tim Westermeyer and Betsy Andersen all traded in their corporate and agency PR careers for work in another field. They all knew that I had no interest in returning to a corporate role.

Apparel 106

Apparel Public Affairs Training Corporate 106

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. The internet is a conversation The internet provides a means for people to connect and communicate with each other, irrespective of location. The global population of the world is 7.7 billion people.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 19) The scramble for attention.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

PR 20/20

APRIL 1, 2021

It is a lack of education and training , as reported by 70 percent of respondents. To further this point, when asked if their organization has any AI-focused education and training, only 14 percent said yes. Private Slack community. Our roadmap is focused on three primary areas of community, education and technology.

Education 52

Education Marketing Conference Agriculture 52

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. I went to Parris Island six days after graduating high school and would spend the better part of a year in training. How to Get Ahead as a PR Account Executive.

How To 116

How To Film Agency Corporate 116

Waxing UnLyrical

JUNE 21, 2017

Silver lining–Can produce creativity! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A3: Small budget = ppl have to add on to other work, takes more time.

Agriculture 73

Agriculture Measurement Banking Resources 73

Waxing UnLyrical

JUNE 5, 2018

In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. A2: from @mikefalkow Your gut may be very creative, but it can’t beat actual data #measurepr. Image: Siora Photography via Unsplash, Creative Commons CC0. Think Google Analytics.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56