PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”. How do we, as content marketers, focus on making our websites these undeniable sources for answers?

SEO 40

SEO Content Marketing Strategy How To 40

Cision

SEPTEMBER 10, 2015

Before we dive in, here are some quick definitions: Emerged trends are trends that are already present and becoming more widespread and important. Emerging trends are present but not yet widespread and are just now becoming important. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. First, there are several tools you can use to grade your website’s SEO performance. If your SEO isn’t up to par, you can gather keyword data from various resources. Curate honest, consumer-focused content.

Engineering 86

Engineering SEO How To Resources 86

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. It typically reads or views like editorial content and less like an ad. But what are its drawbacks? Cons: Short lifespan.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). This only serves to feed egos, presents the illusion of influence and advances the covet. If you enjoyed this post, you might also like: Is Content Marketing Better than Advertising?

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

A PR team should distinguish which content suits a specific audience, such as video presentations for investors, product demos for journalists, and explainer videos for general audiences. #4. Enhance campaign SEO More technically, PR efforts can positively affect search engine optimization (SEO).

Video 109

Video Marketing SEO Social Media 109

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

The Hoyt Organization

OCTOBER 24, 2023

While SEO constantly changes, what we’re now seeing with AI feels like we’ve entered a different ball game altogether. The change rate is substantially higher than the typical rate digital marketers are used to. This is especially true when we consider the core aspects of SEO – content creation and optimization.

Marketing 87

Marketing SEO Google Advertising 87

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. The UML is an occasional roundup of ideas, articles, reports, or links, that I have analyzed and present here for your perusal. How can you improve technical and SEO skills? click any image for higher resolution) 1. What are the new services?

Media Relations 99

Media Relations Report Industry SEO 99

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. He presented a recent study Forrester published that had a shocking conclusion. His advice to content marketers was to focus on authenticity above all else.

Advertising 272

Advertising Advertising Storytelling Media 272

Critical Mention

AUGUST 22, 2019

In fact, there are four types of video content that produce high conversion rates. Overall, the goal is to present how valuable whatever you’re offering is so that prospects turn into long-lasting customers. Video content does just that by drawing people in and locking their attention for a brief period of time. Enhances SEO.

Video 95

Video SEO Engineering Radio 95

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Critical Mention

SEPTEMBER 24, 2019

Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing. Another powerful marketing tool is content creation. higher for content marketing leaders compared to followers (19.7% vs 2.5%) – via Aberdeen.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

Video 86

Video Brand Branding Energy 86

Sword and the Script

APRIL 11, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. As I’m wont to do on the occasional Saturday, I’ve picked three links with data to help you fend off reactionary budget cuts, wrapped them in insight, and presented them here for your perusal. >>> Give our services a try. Try our services.

Study 93

Study Marketing Survey SEO 93

Sword and the Script

SEPTEMBER 8, 2020

At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations.

Survey 95

Survey Industry Leadership Study 95

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. So, consider categories of content carefully, and then do just what Sujan suggests.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

PR Fuel

JANUARY 24, 2021

However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. However, to gain success, the content must also rank well in search engines. An article that’s optimized for SEO can save you a lot of potential marketing expenses.

SEO 76

SEO Writing Engineering Product Launch 76

5W PR

APRIL 28, 2022

In the present landscape, the cannabis industry faces a unique challenge regarding its regulation and legal status. The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage.

Marketing 88

Marketing Government Guidelines Education 88

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing.

Communications 52

Communications Marketing Analytics Resources 52

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. By 2014 it was obvious that video was the rising star of content marketing. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Cision

APRIL 18, 2017

To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. It also increases your SEO and search rankings, which brings those prospects directly to you. I promise you can do it.

Exercises 198

Exercises Google Writing Blogging 198

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Subject lines: The way you present your email messaging matters.

Strategy 61

Strategy Marketing SEO Social Media 61

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

NOVEMBER 7, 2016

I have never used a horizontal line in a post before now, so let’s take a look at one: You can see that it’s a cool effect that could be used in the right circumstance to add structure (separation) in a content piece. The intent of this hierarchy is to make the content more accessible or logical to the reader. Underline.

How To 308

How To Tools SEO System 308

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. More MAICON Speakers to Come.

Conference 56

Conference Marketing Groups SEO 56

Landis PR

SEPTEMBER 18, 2023

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

Government 69

Government Measurement Groups Corporate 69

Landis PR

DECEMBER 18, 2023

On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

Shift Communications

MARCH 16, 2015

Google’s commentary also does not mention SEO. Based on this, Google’s previous guidance that press releases can harm your SEO still stands. To this day, sites that tried to game SEO with press releases are still cleaning up the mess , paying consultants now to remove or disavow old press releases.

Google 60

Google SEO Web Comparison 60

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily.

Survey 60

Survey Content Marketing Report Corporate 60

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR 20/20

MAY 22, 2018

It’s also present in the Party’s slogan: “War is peace. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting.

Content Marketing 79

Content Marketing Writing Tools eBook 79

Sword and the Script

MAY 11, 2019

That’s the theme for this week’s Unscripted Marketing Links [UML]. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML].

Study 139

Study Media Relations Media Measurement 139

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. With video, you can peel away the shiny presentation and just be a human talking to another human. People prefer video to other forms of content. SEO Benefits. Video makes it easier to connect with your audience.

Video 120

Video Strategy YouTube Marketing 120