Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 109

Video Marketing SEO Social Media 109

PR 20/20

JANUARY 6, 2023

Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. These keywords can be used in the body copy, titles, meta descriptions, and tags across your website’s products, blog posts, news articles, and more. Imagery and accompanying alternative text can help improve your SEO.

Engineering 86

Engineering SEO How To Resources 86

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. Marketing can piggyback off that media coverage to make more strategic media buys while crafting related owned media assets (like ebooks or case studies).

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

JULY 9, 2016

To me, this liking phenomenon is a gimmick and gimmicks on Twitter are about as old as Twitter itself (Google faces a similar challenge in SEO). This only serves to feed egos, presents the illusion of influence and advances the covet. That’s why the psychology of more is the theme for this week’s Unscripted Marketing links (UML).

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. It also increases your SEO and search rankings, which brings those prospects directly to you. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Cision

MAY 25, 2017

While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. He presented a recent study Forrester published that had a shocking conclusion. His advice to content marketers was to focus on authenticity above all else.

Advertising 272

Advertising Advertising Storytelling Media 272

Critical Mention

SEPTEMBER 24, 2019

Overall, having a successful email campaign provides additional exposure to your site, its product and its content. Produce Content Marketing. Another powerful marketing tool is content creation. Publish interesting blog posts and share them across social media. vs 2.5%) – via Aberdeen.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. I had to learn more, and asked Mark if he’d entertain some questions for the blog. He agreed; see the Q and A below.

Video 153

Video B2B Film Marketing 153

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. How do today’s PR teams keep up?

Conference 59

Conference Consumer Social Media Google 59

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Content marketing and media relations need each other. Advertising is a distant third.

Survey 96

Survey Industry Leadership Study 96

5W PR

APRIL 28, 2022

In the present landscape, the cannabis industry faces a unique challenge regarding its regulation and legal status. The content may generate leads, but the team should be well-prepared to follow up on them. Focus on Content Marketing. Content marketing is crucial in getting leads to the sales stage.

Marketing 88

Marketing Government Guidelines Education 88

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here. Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission.

Government 69

Government Measurement Groups Corporate 69

PR Fuel

JANUARY 24, 2021

However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. It is not as simple as writing a blog post. However, to gain success, the content must also rank well in search engines. Getting your message across is not enough.

SEO 71

SEO Writing Engineering Product Launch 71

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Subject lines: The way you present your email messaging matters.

Strategy 61

Strategy Marketing SEO Social Media 61

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. advertising, analytics, content marketing, email marketing, SEO, social media marketing) and use cases. More MAICON Speakers to Come.

Conference 56

Conference Marketing Groups SEO 56

Cision

NOVEMBER 7, 2016

You’ve probably noticed that blogs and content pieces rarely read like The New York Times or Wall Street Journal. The difference isn’t always a matter of substance; style is a reason that we are attracted to and continue to engage with content pieces. Align Left / Center / Right. Underline.

How To 308

How To Tools SEO System 308

Buzzstream

MAY 15, 2024

We talk a lot about link building strategies on our blog. With the Helpful Content algorithm update , AI Overviews, and all of the other changes in the industry, I wanted to reach out to Aaron Anderson , who owns and operates a link building agency, Linkbuilder.io , that is deep in the trenches building links every day.

Google 71

Google SEO Tools Pitching 71

Sword and the Script

MAY 11, 2019

That’s the theme for this week’s Unscripted Marketing Links [UML]. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together.

Study 140

Study Media Relations Media Measurement 140

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. This is traffic that is coming from a search engine results page (SERP) and is a good indication of how optimized your content is.

Tools 70

Tools Measurement Strategy Analytics 70

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. With video, you can peel away the shiny presentation and just be a human talking to another human. People prefer video to other forms of content. SEO Benefits. Think of it more like a mini blog post.

Video 120

Video Strategy YouTube Marketing 120

PR 20/20

MAY 22, 2018

It’s also present in the Party’s slogan: “War is peace. That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting.

Content Marketing 79

Content Marketing Writing Tools eBook 79

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Shift Communications

JANUARY 25, 2016

This was when Sheridan and his business partners decided to start a business blog where they would become a resource for customers and potential customers. They started off with a very direct application of “listen to the customer,” and answered customer questions in-depth on the blog.

Content Marketing 60

Content Marketing System Google Data 60

Critical Mention

APRIL 8, 2018

Once when I was giving a presentation, someone raised a hand to ask a question about the “boilermaker.” This gets it out to major publications and can also help maximize the SEO benefits. Turn it into a blog post. Maybe there’s an angle you can take to turn the release into a blog post. But what’s the optimal length?

Media 67

Media Pitching Internal International 67

PR 20/20

JUNE 6, 2023

CMS Hub : CMS Hub is a content management system that allows businesses to create, manage, and optimize their website content. It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. What to avoid: Be patient when trying to improve your SEO. It’s a long game!

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Deirdre Breakenridge

MAY 23, 2017

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline.

Blogging 282

Blogging Case Study Social Media Instagram 282

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 85

B2B Content Marketing Trends Marketing 85

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

PeakMetrics Insights

MARCH 13, 2019

Watch other nonprofit organizations work, track brand mentions, make lists of backlinks, and more with this SEO and social media tracking tool. It’s an excellent way to get marketing strategy and content ideas while keeping an eye on how organizations perform. When creating content, it’s easy to get distracted.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52