Shift Communications

OCTOBER 24, 2017

Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways.

Content Marketing 74

Content Marketing Marketing Google Trends 74

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 135

Blogging Software Google Content Marketing 135

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Scott Kaminski , Senior Marketing Manager, Häfele America Co. . We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Public relations is HOT right now.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . That’s a pretty generous measure too. Both have a deserved place in the marketing mix. will click it.

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Measured on clicks, quick hits.” There’s a lot of competition and everything isn’t a pitch.

Media Relations 111

Media Relations Media Survey Pitching 111

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89

Cision

DECEMBER 18, 2017

If you’re scratching your head because you only know of magazines and other publications using editorial calendars, you’re not alone. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner. Diversifying Types of Content Appeals to a Wider Audience.

How To 0

How To Content Marketing Conference Analytics 0

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media. Shared Media. The Earned Media Domino Effect.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. It was subjective. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. The results were clear and measurable. thousands of subscribers – including a “who’s who” in our target market. I didn’t pitch it.

B2B 106

B2B Leadership Marketing Blogging 106

Onclusive

FEBRUARY 9, 2021

At its core, public relations is about influencing, engaging and building a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization—in other words, the main goal of PR is to boost the reputation of your brand.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. The practice of public relations is about telling stories, and all good stories have compelling themes.

Writing 136

Writing How To Pitching Privacy 136

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). they produce.

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. Use analytics to measure your success.

Viral 153

Viral How To Advertising Advertising 153

Burrelles Fresh Ideas

JANUARY 30, 2024

While Boeing promises more quality checks, Rory Kennedy, the director of the documentary Downfall: The Case Against Boeing, told NPR , “The additional scrutiny — whether self-imposed or from the FAA — may not be enough to restore public faith in Boeing and the troubled 737 Max, which is now linked to the worst aviation disasters in recent history.”

Ethics 96

Ethics Crisis Transportation Airlines 96

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. From giant global leaders, such as Coca-Cola , to smart start-ups looking to disrupt a new market, like Brewdog , PR can make the difference between getting noticed by your customers and falling by the wayside.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. It’s expanded to include public affairs and government relations as the norm.”. Pressure on measurement. Public engagement opportunities were thwarted by COVID. Breaking through the flood of e-mails [in pitching] is getting very difficult.”.

Communications 122

Communications Crisis Internal International 122

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Better start pitching EARLY, say in July. Have you factored in content marketing? One of their top complaints is that public relations people send them pitches that aren’t relevant.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. Types of Tech PR Tech PR is a broad term for the various public relations activities that are used to promote technology companies.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Internally, data can inform our PR strategy and make our branded content better and more engaging. Quality data has made better PR monitoring and measurement possible. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

Burrelles Fresh Ideas

OCTOBER 24, 2023

And the needs and goals you were determined to address may not end up aligning with those of your market. This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely.

Strategy 96

Strategy Ethics Social Media Data 96

Sword and the Script

APRIL 11, 2017

These are strange times for those in the news business, as public trust and confidence in the news media has eroded. By a measure of their own assessment , “journalists perceive they are now struggling to maintain the public’s trust.” 2) Email still the preferred pitching channel. Give our services a try.

Report 71

Report Media Survey Pitching 71

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Make sure it’s two pages or less. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Marketwired

FEBRUARY 11, 2016

How to think about PR in 3 steps: STEP 1: Stop thinking about pitching a publication, start thinking about pitching a channel. STEP 2: Stop thinking about a pitch or press release, start thinking about the best format to communicate with your audience, customer, employees, etc. Tell us @AirPR. We like that.

Conference 100

Conference Big Data Pitching Employee 100

The Resolution Blog

OCTOBER 7, 2015

Fast forward seven years, and I wish I – and the rest of the public relations industry – had taken more of an interest in the evolution of search marketing. To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations.

SEO 120

SEO Engineering Content Marketing Agency 120

Critical Mention

JULY 24, 2018

To counteract this notion, a lot of PR departments are now measuring their results and calculating ROI which is helping bridge the gap, but there’s still a long way to go. Below are ways to ensure PR plays a consistent role in marketing strategies. Amplifying and measuring results. Shoot for the top publications.

Marketing 76

Marketing Measurement Financial Analytics 76

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Shift Communications

JANUARY 12, 2018

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success.

Consumer 83

Consumer B2C Viral Fashion 83

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. News reporting is going to be around a long time.

Company 111

Company Media Journalism Report 111

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. Want to do PR measurement better? Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

Contently - Strategy

MAY 7, 2020

When you’re working in a larger organization that has dozens, hundreds, or even thousands of employees, you can develop a brilliant content marketing strategy that will absolutely delight your customers. But, if you fail to make an internal case for your content, your plan will never get the buy-in or budget it needs to succeed.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126