Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? This information helps Google provide results that meet user expectations. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms. Higher demand for internal coms due to max telework schedules.”.

Communications 124

Communications Crisis Internal International 124

Contently - Strategy

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote?

How To 145

How To Creativity Storytelling Writing 145

wiredPRworks

APRIL 20, 2022

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. How did they meet?

Marketing 118

Marketing Social Media Trends Instagram 118

Communications Conversations

OCTOBER 14, 2014

As more companies join the content marketing arena, one of the bigger issues these companies face is this: How do we source all this content? Many organizations just aren’t set up to create an ongoing dribble (let alone a firehose) of online content. Yes, these companies have smart marketers.

Agency 133

Agency Resources Employee Internal 133

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Across marketing, communications and PR, these are 10 conferences all solo PR pros need to know about. *Be Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

NOVEMBER 12, 2016

That’s the contention of Tony Zambito in a piece titled, “ The Importance Of Goal-Directed Behaviors To Buyer Personas.”. Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling.

B2B 115

B2B Marketing How To Survey 115

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. There’s no shortage of amazing freelance journalists and writers for hire to get content projects off the ground.

How To 60

How To Marketing Resources Journalism 60

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Polaris

JULY 2, 2014

For example, according to Wikipedia , content is “…information and experiences that provides value for an end-user/audience in specific contexts…something that is to be expressed through some medium, as speech, writing or any of various arts. As a content creator, you must let go of fear. Content Marketing'

Wikipedia 100

Wikipedia Television Content Marketing Facebook 100

Stephen Waddington

MAY 2, 2018

Inbound PR seeks to build a relationship based on an organisation meeting a need rather than creating a need. It lies at the heart of the difference between public relations and marketing. The internet is full of spam and unwanted marketing content. I followed up our meeting with a list of potential publishers.

Blogging 61

Blogging Agency Meeting Web 61

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

wiredPRworks

NOVEMBER 15, 2016

An international speaker in the meetings and event industry, Barbara was nominated for Meeting Professionals International Chicago’s “Tomorrow’s Leader Award” and is a National Speakers Association professional member. The post Influencer Marketing Strategy Speaker Presentation Guide appeared first on wiredPRworks.

Strategy 40

Strategy Marketing Social Media Internal 40

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Shift Communications

OCTOBER 26, 2015

Blogging isn’t going out of style any time soon; with the ascent of content marketing, blogging, podcasting and video are on the minds of marketers and PR professionals all the time. Write of user satisfaction, happiness that a particularly troublesome woe was gone.

Blogging 60

Blogging Enterprise System Media 60

wiredPRworks

JUNE 8, 2016

For more information on the MDRT 2016 Annual Meeting , go to imdrt.org/2016am/index.html. Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. The world’s top financial planning and life insurance professionals are about to become more savvy about WIRED marketing, LinkedIn and social selling.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

FEBRUARY 7, 2013

— RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. We live to write and write to brand.

Writing 88

Writing Google Pitching Small Business 88

The Hoffman Agency

JUNE 4, 2019

After listening to hours of intense discussion on the importance of producing high-quality content, tricks to help generate that content and the meaning behind content marketing — I think that any business can be a media company. So how can a company create a media buzz without journalists writing it for them?

Media 34

Media Content Marketing Company Agency 34

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. User experience (UX). Build Relationships to get backlinks.

SEO 74

SEO Strategy Engineering Local 74

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Content optimization for the mobile and semantic web. Want to make standout content?

Trends 120

Trends Mobile Web System 120

wiredPRworks

JUNE 17, 2016

I'd love to meet you!! attendees will learn to leverage social selling and multichannel marketing for associations. An author, Barbara contributed the LinkedIn chapter to "Success Secrets of the Social Media Marketing Superstars," and the PR chapter to “Success Secrets of the Online Marketing Superstars.”

Strategy 40

Strategy LinkedIn Social Media Reputation 40

Sword and the Script

SEPTEMBER 19, 2017

They are the ones who get found in Google, the ones who appeal to Millennials by giving back to their community, the ones who are giving talks at meetings of clients. 3) Is law firm marketing different from other vertical industries? Online content is king (referring to a blog). But surprise!

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

FEBRUARY 2, 2016

One question I get A LOT when meeting with colleagues and clients: What should I be reading? Also read, if you have time: The Content Marketing Institute . Explanation: So yeah, The Content Strategist is a very self-serving blog. Just a bit better than the Content Marketing Institute, in my view.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

Financial 52

Financial Content Marketing Marketing Guidelines 52

ZudePR

JULY 20, 2016

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. It spokes off a coworking space, and has communal areas where the businesses meet. Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

prTini

DECEMBER 14, 2015

Last month, I spoke at PRSA International / PRSSA National Conference about creative PR. Here are four of my go-to tricks: Walking meetings. Here’s how it works: Each person participating starts with a blank sheet of paper and has two minutes to begin writing out a concept or idea (e.g., an event, a piece of content, etc.).

Creativity 28

Creativity Exercises Conference Content Marketing 28

Norton's Notes

JULY 29, 2015

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. One of my career defining roles was writing the social media strategy for a prominent central bank. Do you believe Marketing, PR, and SEO will merge into one? What do you do in your spare time?

Interviews 28

Interviews SEO Banking Radio 28

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

AUGUST 3, 2021

That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process. Candidly, I’ve used content marketing as a highly successful vehicle for earned media for more than a decade now. Cison has not named a replacement at the time of this writing. Media monitoring.

Software 86

Software Case Study Pitching Technology 86

ZudePR

JUNE 6, 2016

I'm writing a blog post on how the best communicators "go deep" and get stuff done. my day is somewhat at the mercy of the marketing industry. Sometimes, I feel like it would be so much easier to stop writing my Weekly Marketing Skinnies, but I can't – it's addicting to be in the know :O). Here's the email.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

JUNE 3, 2014

With more than 20 years of marketing experience, she’s now focused exclusively on the new art and science of inbound marketing at Deluxe Corp. Catherine and I met last year at HubSpot''s Inbound conference during a Minneapolis user group meet-up in Boston. First and foremost, how do you define inbound marketing?

Marketing 91

Marketing Small Business Interviews Internal 91

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Stuart is an international PR adviser, speaker, trainer, and blogger.

Communications 81

Communications How To Blogging Content Marketing 81