5W PR

DECEMBER 19, 2023

Their resource can be invaluable for anyone looking to understand the dynamics of successful PR stunts and seeking inspiration for their campaigns. Logistics and Execution: Detail the logistics, such as location, timing, permits, and resources. Integrate with Broader Marketing Strategies: Don’t let your stunt stand alone.

How To 78

How To Ethics Measurement Creativity 78

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Guidelines for Submitting.

How To 177

How To Guidelines Content Marketing Video 177

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function.

Agency 195

Agency Strategy Communications How To 195

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Contently - Strategy

APRIL 1, 2024

It’s time to bid farewell to the dark ages of keyword stuffing and create a content marketing strategy that feels like a digital treasure chest for your target customer. Here’s how to create SEO-driven content that stands out from the competition. It costs too much — both in terms of resources and brand value.

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? Ensure consistency: One of the biggest keys to content marketing success is a consistent posting schedule—it helps your audience stay engaged.

How To 52

How To Content Marketing Analysis eBook 52

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Contently - Strategy

NOVEMBER 29, 2023

At the heart of this alignment lies a well-structured content framework grounded on solid topic pillars, which act as the foundation for content marketers to build compelling, relevant, and targeted content. They serve as the cornerstone of your content marketing strategy.

How To 52

How To SEO Content Marketing Engineering 52

Onclusive

DECEMBER 28, 2021

How well does your executive team understand how to leverage PR? How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring.

Industry 221

Industry Crisis Management Measurement Data 221

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. There are some pretty powerful, user-friendly, and inexpensive alternatives that may allow you to be creative without the costs of time and resource. They give readers a visual representation or reinforcement of the text and increase the shareability on any social platform.

How To 240

How To YouTube Software Creativity 240

Contently - Strategy

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. As content marketers, it’s our job to engage our audience , build brand awareness , and drive interest in our company’s products and services.

Analytics 119

Analytics Content Marketing SEO Data 119

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Cision

OCTOBER 24, 2015

Social media’s transparency is a major resource when it comes to spying on competitors. Measure their data as you would for your own social media accounts. Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand. Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

PR 20/20

JANUARY 17, 2023

From CMS Wire : "Instead of pushing them through a cascading sequence that metaphorically resembles movement through a funnel, Forrester said, businesses must now figure out how to entice them down the road.". Find out what they do and don't like on your site and how they interact with current content offerings.

Strategy 52

Strategy How To Technology B2B 52

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 137

Storytelling Video Strategy Analytics 137

Contently - Strategy

OCTOBER 18, 2022

Companies aren’t sure how to perform research, so they skip it altogether. Content marketers often have difficulty getting executive buy-in for customer research. Lack of resources. Internal Resources. So, why do so many companies—from startups to enterprises—skimp on it? It comes down to three reasons: Fear.

B2B 137

B2B Company Survey Enterprise 137

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. There’s a certain stigma attached when discussing self-publishing in mixed company.

Print 120

Print How To Local Customer Service 120

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing.

Training 72

Training How To Course Software 72

Critical Mention

JUNE 10, 2020

Several of the core values of how to build good relationships with journalists haven’t changed through the years. Social Media is an invaluable Resource for Pitching. Social media is now an invaluable resource for PR and communications pros looking to make targeted pitches for their organization or client.

Media 104

Media Pitching Trends Resources 104

Cision

SEPTEMBER 26, 2016

Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader. As with any tech tool, it’s important to make sure that how it’s guiding you to write passes a “common sense” test.

Tools 120

Tools How To SEO Writing 120

PR 20/20

MAY 9, 2023

But a smart marketing strategy puts massive effort behind an inbound approach to content marketing—that is, a customer-centric approach to content that focuses on attracting, engaging, and delighting potential customers by providing valuable content and experiences tailored to their needs and interests.

Strategy 81

Strategy Marketing Tools Report 81

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 140

Study Media Relations Media Measurement 140

Cision

MAY 16, 2016

Because it describes the extent that we’re effectively able to communicate with employees about how important they are to the company (job dimension), why we’re positioning ourselves in the market (strategy dimension) and the employee’s purpose and career progression within the organization (market dimension).

Internal 218

Internal International Communications Employee 218

Beyond PR

DECEMBER 19, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 75

How To Content Marketing Conference Analytics 75

5W PR

NOVEMBER 5, 2018

Here are some of the key marketing skills PR professionals should master to step up their game: Content Marketing . PR professionals are adept in creating a variety of content suitable for a wide range of audiences. Social Media Marketing. The use of social media marketing is crucial to a successful brand.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

Contently - Strategy

JULY 24, 2019

We know that not every content marketer begins their program from scratch. If you’re a content marketer focused on growth rather than creation, you could be in any number of situations. You might have inherited a content program when you started a new job. Analyze your benchmarks and set new goals.

Strategy 111

Strategy Content Marketing Measurement SEO 111

Sword and the Script

DECEMBER 31, 2016

In fact, time-on-page grew by 16% this year, which I’ve come to believe is a useful measure of quality. 3) The Facebook Frozen Frog and Fodder for Content Marketing. PR is the best-kept secret in content marketing. 5) 11 Shrewd PR and Marketing Predictions You Can Bank On. A lot of B2B content goes unused.

Blogging 106

Blogging Content Marketing B2B Social Media 106

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. AMEC Global Summit on Measurement. Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

Shift Communications

AUGUST 17, 2015

In this six-part series, we’ll look at how to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. How To Choose An Innovative Strategy. It’s easy to give up, to pivot, to do something else, or to run out of money and resources, especially if you’re in a startup environment.

Strategy 60

Strategy How To Resources Content Marketing 60

PR 20/20

JULY 9, 2019

Assets are existing strengths that can accelerate marketing success, while liabilities are weaknesses that require additional resources to build up and improve. By evaluating and scoring these elements, you can: Devise marketing strategies. Select the right marketing agency partners. Introducing the New Marketing Score.

Marketing 66

Marketing Resources Technology Tools 66

Waxing UnLyrical

MAY 28, 2014

Richard talked to the #MeasurePR community about challenges and changes in measurement, and why it’s so important for a PR program. The theme of the conference is “From Measurement to Insight,” which I think anyone involved in PR would agree is a critical component. Measurement without insight is just… data collection, really.

Measurement 84

Measurement Conference Analysis Resources 84

Beyond PR

MARCH 16, 2016

That’s not to say that some trends don’t have merit and the content you create around them will help transform your brand. Avoid investing time and resources into marketing efforts that fail to return results. The right way to ‘trendspot’ and how this practice is vital for your marketing plans.

How To 40

How To Trends Education Reputation 40

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Mari Smith.

Marketing 0

Marketing Mobile Nonprofit Engineering 0