Sword and the Script

APRIL 24, 2018

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. This compounding effect is analogous to some aspects of content marketing , especially in audience growth. Content marketing also compounds over time.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Critical Mention

SEPTEMBER 13, 2018

Influencer marketing. The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. Today, its core remains with celebrities as the faces of major brands.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

FEBRUARY 5, 2019

All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media. Real-time media monitoring is a surefire way to keep on top of trends in your industry.

Trends 61

Trends Viral Analysis Crisis 61

Beyond PR

MARCH 1, 2018

It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. It’s not just the earned media specialists that think this.

Media 73

Media Measurement Enterprise Television 73

Critical Mention

JUNE 22, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

Search for the definition of copyright, and you’ll find that it’s “the exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.” Think about how print, online and broadcast media operate their businesses.

Film 60

Film Print Creativity Internal 60

Contently - Strategy

AUGUST 22, 2019

Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. Here are some of our favorite examples of content marketing from banks and financial institutions in the last couple years. MD Financial’s Medical School Cost Calculator.

Banking 93

Banking Content Marketing Examples Industry 93

Contently - Strategy

AUGUST 28, 2019

For that, you’ll need some well-rendered travel content examples. We’ve gathered this short list of stand-out content marketing from travel brands and hospitality companies because we believe Americans deserve help when it comes to vacations. A well-designed piece of branded print media is even more rare.

Travel 82

Travel Content Marketing Examples Airlines 82

PR 20/20

OCTOBER 12, 2017

Robert Rose and I just launched our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit , at Content Marketing World this September. Combined, this book, Killing Marketing , is our sixth such effort. .” – mostly credited to Mark Twain.

Marketing 53

Marketing Enterprise Print Film 53

ZudePR

SEPTEMBER 8, 2015

To coin a term unfairly used by the 1980s UK Chancellor Nigel Lawson to describe currency analysts and financial traders, I’d dismissed bloggers as “teenage scribblers” How wrong was I. If I really like a post, I print it out, highlight the best bits, and make notes in the margin. Print them off. In that order.

Blogging 75

Blogging Print System Sports 75

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 102

Media Radio Print Newspapers 102

Contently - Strategy

DECEMBER 5, 2019

Financial services content is also incredibly complicated. million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. The first part compares finance against other industries and highlights content benchmarks.

Financial 83

Financial Industry Report Insurance 83

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. While that’s arguably true, depending on when you start the timeline, the reality is there were several more involved in the formation of the company as it stands today.

Technology 12

Technology Software Company Marketing 12

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

SEPTEMBER 21, 2018

Integrating both print and digital marketing into is critical to your modern PR campaigns. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Or a food journalist for print media. Business Wire is a resource for digital PR teams in the financial space.

Digital PR 62

Digital PR Tools Google Pitching 62

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. I think most of the discussion on content marketing comes down to a couple things. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60