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The Future of a PR Pro

Critical Mention

Influencer marketing. The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. Today, its core remains with celebrities as the faces of major brands. Your time is now! Critical Mention.

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Why it’s Important to Monitor Trending Topics

Critical Mention

By monitoring trending topics in your industry, you can manage your brand’s reputation. All-in-one platforms like Critical Mention allow you to get instant updates for the trending topics that matter to your industry on TV, radio, online news, print, licensed content and social media.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses. Sharing content safely.

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Copyright Compliance for PR Professionals: The Basics

Critical Mention

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Think about how print, online and broadcast media operate their businesses. Sharing content safely.

Film 60
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

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Does Direct Mail Really Work for Millennials?

Critical Mention

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? Integrating both print and digital marketing into is critical to your modern PR campaigns. In contrast, out of the 35% of millennials in the workforce (the largest generation in the U.S.