Deirdre Breakenridge

MAY 8, 2017

As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons. The survey responses underscore its importance and benefits to driving awareness among target audiences, engagement, SEO and content marketing. First, let’s discuss creativity. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Burrelles Fresh Ideas

DECEMBER 5, 2023

Lack of Leadership Communication Leadership plays a crucial role in setting the tone for internal communications. To overcome this barrier, organizations need to prioritize leadership communication training, ensuring that leaders at all levels are equipped with the skills to convey their messages clearly and inspire their teams.

Internal 95

Internal International Communications Employee 95

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. T he industries that generate the highest demand : Technology, financial services and higher education. Here are five benefits of doing so: Benefits of Marketing with LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

DECEMBER 21, 2021

The wealth of data we now have on customers (from product, finance, marketing, operation) enables forward-thinking customer success teams to have meaningful and timely conversations. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

OCTOBER 18, 2018

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. Often organisations make announcements simply based on when they are ready to be made such as appointments, financial results and product announcements.

Tools 203

Tools Web Banking Wikipedia 203

Rock the Status Quo

OCTOBER 27, 2014

It may not be sexy or glamorous – but if you are integrating digital tactics into your PR, a simple solution to gain visibility for your CEO ( or other leadership executive ) is this: use LinkedIn’s publisher platform. Create a quarterly trends post showcasing their thought leadership ideas or forecasts in the post.

LinkedIn 167

LinkedIn Leadership Interviews Digital PR 167

PR 20/20

MAY 9, 2023

Integration with payment gateways enables secure online payments, making it easier for members to renew their memberships and for associations to manage the financial aspects of their organization. Inbound content marketing is effective for associations because it enables them to establish thought leadership and showcase their expertise.

Strategy 81

Strategy Marketing Tools Report 81

Stephen Waddington

OCTOBER 21, 2019

Tackling influencer marketing governance The value exchange between an organisation and influencer is the driver of the relationship. It can be exclusive access to content, products and services, or financial remuneration. We’ve been here before with search engine optimisation (SEO), social media, and content marketing.

Government 60

Government Publicity Marketing Advertising 60

Deirdre Breakenridge

APRIL 17, 2017

The site has 5,000 agencies and consultant profiles in areas including crisis communications, public relations, internal communications, government affairs, investor relations, content marketing, social media, SEO, website development, photography, and video. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends 40

Trends Insurance Insurance Marketing 40

Critical Mention

MAY 10, 2019

Get senior leadership involved in their thoughts on your industry. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. Use quotes from your staff on their perspective on their department. Measure your success.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

SEPTEMBER 13, 2018

Many PR pros know this, but they need to be sure leadership teams keep in mind that some tried-and-true tactics are still critical to moving the company forward. Influencer marketing. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

FEBRUARY 5, 2019

Tracking trends is critical to determining whether your marketing team can prove your value to senior leadership through earned media measurement. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

Trends 61

Trends Viral Analysis Crisis 61

PR 20/20

MAY 12, 2016

SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams. Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams.

Agency 40

Agency Marketing Financial System 40

PR 20/20

JUNE 25, 2019

The public expectations of your company have never been greater… Every company must not only deliver financial performance, but also show how it makes a positive contribution to society. And it doesn’t start and stop with the marketing and PR departments. Content production. Larry Fink, Chairman and CEO of Blackrock, Inc.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

MAY 8, 2018

If spending is indeed this high, I hope marketers are investing equally in strategic purposes and long-term programs such as audience building and subscribers to your content marketing platform. If you enjoyed this post, you might also like: Where and How B2B Marketing Generates Leads it Likes [Study]. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 44

Enterprise Financial Journalism Report 44

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. .”

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.

Survey 174

Survey Marketing B2B Study 174

Flatiron Communications

OCTOBER 29, 2014

During the luncheon, he offered his take on content marketing, social media, and the ill-conceived rise of the job title “director of communications” as a better-sounding surrogate for “director of public relations” at most corporations. .” Harold Burson.

Enterprise 28

Enterprise Financial Journalism Report 28

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

5W PR

JANUARY 31, 2024

Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. Thought Leadership: Establishing key executives or experts as thought leaders in the industry is a common goal. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Communications Conversations

OCTOBER 18, 2016

She now has former students who are ascending to leadership roles with large agencies and companies across town (too many to mention, really). Ryan Arnholt, director-content marketing, Optum. Brooke is far more successful than I will ever be–serving as SVP of Weber’s financial services practices here in Minneapolis.

Agency 60

Agency Groups Public Affairs B2B 60

Sword and the Script

MARCH 19, 2018

Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. Specifically, the survey found storytelling, content marketing and thought leadership topped the list of more than 20 tactics or trends related to PR in terms of importance.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

SEPTEMBER 17, 2019

and I thought it could be a useful tool for content marketing. xiQ also has integrations with public financial information – like Yahoo Finance – that puts company data at your sales teams’ fingertips. The concept struck me as something as a mix between Curata and Paper.li 6) Customers and pricing.

Marketing 74

Marketing System Analytics Content Marketing 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Stuart Bruce

OCTOBER 30, 2014

We can publish our own content without the need for an intermediary or filter that is mainstream media. When Tom Foremski quit the Financial Times he was the first big mainstream media journalist to start making a living from a blog. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 99

Marketing Guidelines Video Brand 99