Content Marketing Financial Leadership Reputation 
Sword and the Script
FEBRUARY 6, 2018
In reviewing the study, I think it has implications for business in public relations and content marketing. 50% trust financial industry analysts. You can and should run content marketing like a publisher. You can be an ethical and persuasive PR pro or marketer without selling your soul.
5W PR
JANUARY 31, 2024
Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sword and the Script
DECEMBER 26, 2023
There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.
Sword and the Script
DECEMBER 21, 2021
David Berkowitz , Founder, Serial Marketers . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’
Deirdre Breakenridge
MAY 8, 2017
Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. As a former head of CorpComm functions at Fortune 100 financial institutions, these priorities resonate for a number of reasons.
Sword and the Script
DECEMBER 22, 2020
The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
Expert insights. Personalized for you.
69 
Let's personalize your content