Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 118

Content Marketing Marketing Advertising Advertising 118

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 205

Customer Service Social Media Marketing Media 205

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Attendees of New York Fashion Week share photos across social media. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. According to a survey by Content Marketing Institute, 95% of B2B marketers use social media to distribute content. For example, let’s say you’re a B2B company that sells cybersecurity services.

B2B 111

B2B Social Media Company SMB 111

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Edit your media.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

ImPRessions - Crenshaw Communications

MARCH 11, 2021

An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. It’s like an unsung hero of the public relations world — not flashy or creative, but vital to a robust media placement schedule. Edcals outline the content that media outlets will focus on for the entire year.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Want to deliver valuable content in 2016? The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021.

Customer Service 158

Customer Service Social Media Marketing Media 158

Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. How does content marketing fit into that plan?

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

PR 20/20

APRIL 29, 2023

If you answered no to the above question, I invite you to read this resource about why you should create a content strategy , like… immediately. How Do I Know if My Association’s Content Strategy is Effective? Conversions : Most association content strategies have the ultimate goal of converting visitors into members.

Tools 70

Tools Measurement Strategy Analytics 70

The Proactive Report

OCTOBER 22, 2017

A while ago I posted a video by Rand Fishkin on how to create 10X content- content that is 10X better than your competitors. Can you measure the quality of your content? But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines.

Measurement 154

Measurement How To Guidelines Analytics 154

Onclusive

DECEMBER 6, 2017

PR coverage has typically been measured by media outlet audience size. For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. Identify PR funnel accelerators.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 1) Earned media is sales enablement.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. Measuring ROI is hard.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. We’ll walk through examples from organizations like Google, FedEx, Cigna, and more and break down the steps you can take to develop a thought leadership program of your own.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Media distrust grows.

Government 139

Government Survey Ethics Media 139

Contently - Strategy

MAY 11, 2024

For example, you could engage with a local food blogger or critic and ask them to post to their social media or review sites. Don’t forget to amplify their content on your own website, blog, and social accounts. Effective local SEO content strategy is about more than just ticking boxes.

Local 97

Local SEO Strategy How To 97

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework.

Content Marketing 52

Content Marketing Marketing System Reputation 52

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. Measure the Sentiment That Matters.

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Challenge #4: Disconnect Between Content and Real-World Behavior.

Measurement 225

Measurement Tools eBook Analytics 225

Sword and the Script

MAY 6, 2017

Your Marketing Predecessor was Probably a Hot Mess [UML]. PR, Social Media and the Imperative of Content Marketing [UML]. A new study by eMarketer demonstrates just how distracted we are becoming: US Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media. 3) Context in measurements.

Measurement 66

Measurement Marketing Survey Advertising 66

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%.

B2B 90

B2B Marketing LinkedIn Content Marketing 90

PRSay

OCTOBER 10, 2019

Are you looking to track your earned media in a way that’s easier and more efficient? Enter earned media management — the system we use to think about, track and measure earned media at Cision. Here are four, key steps to understanding and maximizing earned media management: Step 1: Target. Step 3: Measure.

Media 101

Media Storytelling System Technology 101

Cision

DECEMBER 18, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 0

How To Content Marketing Conference Analytics 0

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors. Want more insights on social media listening? Experiment to Innovate.

Social Media 120

Social Media Real Estate Media How To 120

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. The PESO model takes the four media types —paid, earned, shared and owned—and merges them together.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Burrelles Fresh Ideas

AUGUST 15, 2023

These are essentially frameworks that help a business set realistic and measurable goals. Integrating OKRs gives your public relations team a clear roadmap to success with measurable, actionable key results. For example, instead of comparing OKRs vs. KPIs , consider how they can be used together.

Strategy 71

Strategy Measurement Google Case Study 71

Sword and the Script

FEBRUARY 14, 2017

For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. The first measure came from a business with a marketing automation system implemented. The first measure came from a business with a marketing automation system implemented. Unique visitors.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. AI Takes the Human Guesswork Out of Content Marketing.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

PR 20/20

SEPTEMBER 29, 2022

Follow these tips to keep your content fresh and as engaging as possible for your B2B followers: Use humor. Take legal writing, for example. In addition, consider the different avenues through which you can share your message (video, social media, etc.), Measure, measure, measure. Evoke emotion.

B2B 61

B2B Creativity Content Marketing Measurement 61

The Proactive Report

SEPTEMBER 10, 2014

The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and Oracle. TechnoVision Tech Media Report. Media Distribution and Sentiment.

Report 133

Report Big Data Brand Branding 133

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151