ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Cision

DECEMBER 20, 2017

To make a topic feel more relevant, content creators can add something that other people easily relate to — another person. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. Today, with over 270,000 YouTube subscribers , Beardbrand has become a seven figure business. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

JUNE 10, 2016

If they don’t know how do something they can look up a YouTube video and learn, often from a peer rather than a mentor. This holds true for new employees and post-college graduates entering the workforce. Today, anyone with a computer, phone, or YouTube channel can be a media source. Until then, no one cares. Exponential reach.

How To 120

How To Marketing YouTube Study 120

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. YouTube Analytics) and social media platforms (e.g.,

Video 87

Video Publicity Marketing Analytics 87

MaccaPR

MARCH 2, 2017

How to reap the benefits – and avoid the pitfalls – of working with bloggers and YouTube influencers? To satisfy the info hunger of those ravenous students, I curated this list of the most vital sources on social media strategy, video marketing and online communication: Best Social Media Blogs. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? What type of content are they creating? The Verge.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

FEBRUARY 25, 2017

to 3x the salary to replace an employee – and a whole lot of institutional knowledge. But a continued tight labor market is making it increasingly difficult for employers to recruit qualified talent.” Move over digital, strategy represents as looming knowledge crisis in marketing. 3) The Power of Employee Advocacy.

Marketing 70

Marketing Employee Survey Social Media 70

Presspage

AUGUST 7, 2018

It combines content marketing strategy, brand journalism, and public relations efforts to consistently tell the story of the brand through imagery and content across multiple platforms. It’s the eight-second elevator pitch employees rattle off at professional networking events.

Case Study 97

Case Study Storytelling Study Social Media 97

Stephen Waddington

OCTOBER 21, 2019

We’re all influencers now The common perception of influencers is individuals on Instagram or YouTube flogging stuff. In fact, the market is maturing and is far more nuanced. Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands?

Government 60

Government Publicity Marketing Advertising 60

Polaris

APRIL 7, 2015

Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. Content Marketing'

Video 100

Video Brand Branding Content Marketing 100

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Julieanne O’Connor gave new life to her speech two months later by promoting its availability on YouTube.

Trade Shows 209

Trade Shows How To Conference Examples 209

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Prohibition

FEBRUARY 10, 2020

The only exception is YouTube which is used by people who want long form content. As with anything, it’s usually best to get to the point and capture your audiences attention straight away and short, snappy video content allows for just that.

Video 62

Video YouTube Social Media Storytelling 62

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Critical Mention

NOVEMBER 13, 2019

Employees go on vacations, some travel to visit loved ones and others use the time as a break from work. Start by making a list of your employees who’ll be out of the office during the holidays. Then, direct their clients to an employee who will be available during that time. Inform Clients Who to Contact during Holidays.

Publicity 74

Publicity Employee Analysis Radio 74

Shift Communications

JULY 31, 2015

LinkedIn is thus shifting more of its portfolio of marketing solutions away from straight display to native content marketing and its lead generation solution, Lead Accelerator. CFO Steve Sordello made mention that while Sponsored Updates remained strong, CPM-based display declined 30% year over year. What does this mean for us?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Communications Conversations

MARCH 3, 2015

This is what YouTube looked like just 10 years ago. But, many organizations (big and small) need easy video conferencing that can exist behind a super firewall where employees can discuss proprietary information. The fall of content marketing tech. Content is king. You need fast, cheap content. Makes sense.

Technology 60

Technology Content Marketing Social Media Facebook 60

Critical Mention

AUGUST 20, 2020

PR Week webinars also cover topics such as how to network, tips on managing your employees and how to increase productivity levels. You’ll find webinars discussing how current events influence changes in communication and how to adapt to those changes. Talk Like Ted.

Resources 136

Resources Communications Education Guidelines 136

Cision

JANUARY 11, 2016

Most prognosticators (including me) suspect that increasing character count probably won’t have as big of an impact as you might expect, but for communication professionals and content marketers this may be another platform to further distribute longer-form content. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Beyond PR

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? What type of content are they creating? The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 13, 2016

Are Facebook Ads Any Good for B2B Marketing? The Struggle is Real in B2B Content Marketing [UML]. Have your PR or content team attend the webinar and draft a blog post that summarizes the content presented. Co-content marketing is good for them too. 9) Draft a takeaway post for rapid publication.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

MaccaPR

JUNE 21, 2017

minute videos averaging between 250,000-750,000 YouTube views act as a quieter kind of self-promotion. Plus, by having the videos hosted by employees of J.Crew, viewers can attach a distinct face and personality to the brand. Crew: Style Hacks. In this series from the J.Crew brand, 2.5-minute

Video 54

Video Brand Branding Fashion 54

Journalistics

MARCH 2, 2013

You need to be able to demonstrate you are proficient in using these tools because clients and organizations are looking for employees who can help manage their brand voices across these channels. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Marketers and PR pros should make sure our content induces the right emotions and resonates with our target audience. An example of someone who has successfully applied this principle of emotional connection and response is YouTube star, PewDiePie , whose video channel recently hit 10 billion views. social + content marketing).

Marketing 48

Marketing Social Media Video Mobile 48

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 83

Financial Industry Report Insurance 83