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How to Create a Content Marketing Plan

Critical Mention

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

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The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

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5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. SCHEDULE A DEMO. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring.

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Realize the Value of Your Organic Traffic With a Content Value Tracker

Contently - Strategy

Content value is a superpower — and it’s not just because superpowers are few and far between. When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact.

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3 Steps to Efficient Content Amplification

Cision

Are you seeing a lot of traffic coming from Facebook? Want to stand out with standout content? Get our free “Outside-The-Box Content Marketing for PR” white paper now! During this conversation, consider including a call to action for listeners to visit your site for a demo of the product.

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PR Trends to be Aware of for 2021

Critical Mention

Facebook recently announced its push to try to prioritize videos in their algorithm to promote more “ meaningful interactions. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. SCHEDULE A DEMO. Here are four PR trends to consider for 2021: 1.

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