Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. The challenge with data is that it can be difficult to comprehend.

Storytelling 40

Storytelling Data Analytics Engineering 40

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Create more visual content.

How To 282

How To Storytelling B2C Measurement 282

Cision

SEPTEMBER 14, 2015

While much of her talk focused on the rights of women around the world and the staggering statistics of inequality, the message to the marketing industry was clear – data is important because it goes beyond measuring progress; it can inspire change as well.

Data 120

Data Case Study Storytelling Conference 120

Sword and the Script

NOVEMBER 18, 2017

It’s versatile content piece that can complement and add powerful visuals as part of an integrated campaign. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well.

Infographics 68

Infographics Data Case Study Content Marketing 68

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

marketers so much, but in today’s digital environment, everyone is impacted. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. One of the key benefits of digital marketing is its ability to reach a highly targeted audience.

Retail 62

Retail Marketing Analytics Social Media 62

Cision

AUGUST 23, 2017

When your target audience feels entertained and happy, they are more likely to share the content. Unveiling surprising facts or data can also make your online PR content go viral. As a PR pro, you must have heard a thousand times about emotional storytelling. Measure the Sentiment That Matters. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? How do you measure success? PR people outnumber reporters six to one.

Strategy 78

Strategy Media Storytelling Pinterest 78

Contently - Strategy

JANUARY 24, 2022

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action. In the digital era, more and more companies are relying on data analytics software for their content analytics.

Case Study 80

Case Study Study Brand Branding 80

Flack's Revenge

OCTOBER 25, 2017

My panel covered areas ranging from video, to engaging people with live events and products, and influencer and content marketing. Google Data Studio (great for analytics reports). Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”). Branding and Thought Leadership.

Tools 120

Tools Enterprise Analytics Case Study 120

wiredPRworks

SEPTEMBER 30, 2020

In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Direct Deploy: Engaging Content Marketing. Interview: craft a compelling and true-to-life storytelling narrative. Dynamic Design: WIRED Marketing System.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 13) Storytelling the hottest trend in PR in 2018. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. A successful tech PR strategy focuses on targeting the right media outlets, using engaging content, and creating relationships with key influencers in the industry.

Strategy 62

Strategy Brand Branding Technology 62

Waxing UnLyrical

JULY 13, 2016

“If you can’t measure it, you can’t manage it.” ~ Peter Drucker. But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. THAT you can measure against. Find a way to measure engagement instead.

Measurement 40

Measurement Advertising Advertising Enterprise 40

PRSay

OCTOBER 10, 2019

Enter earned media management — the system we use to think about, track and measure earned media at Cision. Step 3: Measure. Impact reports for audience: Tap into demographic and firmographic data that really dives into who your audience is. Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct.

Media 102

Media Storytelling System Technology 102

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. Contently writers and editors join CarMax’s weekly standup, which has allowed for incredible collaboration.

SEO 103

SEO Automotive YouTube Video 103

PR in High Definition

APRIL 25, 2022

Positive content is more viral. Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

Marketing 82

Marketing How To B2B Exercises 82

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. In that spirit, our team has compiled the following predictions for trends that will shape PR and communications in the coming year.

Marketing 78

Marketing Employee Trends Study 78

Solo PR Pro

JANUARY 7, 2019

Once data has been placed in a block, it cannot be changed. Ragan.com outlines some methods PR pros will use to interpret and refine their data, propelling effective messaging. In our Solo PR circles, we often discuss starting with the measurable goal and working backward to develop the campaign to get us there.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

MaccaPR

JUNE 1, 2016

This format is the result of an intersection of news and content marketing, a completely unprecedented space in the media landscape in which online users are perusing articles, sending snaps and sharing memes that often are riddled with brand messaging. See more details of the case study here.

Brand 48

Brand Branding Storytelling Healthcare 48

PR 20/20

NOVEMBER 30, 2022

Some roles to consider on your marketing dream team : Content writer. Data analyst. Graphic designer / visual storyteller. To make any marketing campaign successful, you must understand the goals, pain points, influencers, and preferences of each target buyer persona your company is targeting. Content downloads.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. A great data divide. Brad Marley , Yelram Media Chief Storyteller, Yelram Media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 192

Writing Communications Marketing B2B 192

Onclusive

SEPTEMBER 13, 2017

What smart marketers learned using MarTech and Marketing automation was that their online videos, ads, and email marketing campaigns perform better when integrated with a strong, holistic PR and content marketing strategy. PR is now being fueled by the omnipresence of digital content.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PR 20/20

APRIL 12, 2016

Especially in the data age. As we journalists, marketers and business leaders put pen to paper, we have more information than ever before. Yet there’s a difference between being data-informed and data-driven. For partner platforms like SnapChat, brands have full-feature storytelling capabilities.

Pinterest 40

Pinterest Community Data Mobile 40

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” ” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

ReimaginePR

JUNE 6, 2016

This goal is specific, measurable, and most importantly, attainable. To do this, decide what you’ll be measuring first. As you can see, these measurements will depend entirely on your main objective. Use the data in these charts, along with your own intuition, to determine where your ideal customer hangs out.

Social Media 120

Social Media Media Instagram Advertising 120

Sword and the Script

JULY 16, 2016

If you peruse enough surveys covering the challenges of marketing , you begin to see that three common themes among the findings: budget, ROI and production. There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Marketing Budget Predictability.

Content Marketing 60

Content Marketing B2B Marketing Trends 60