article thumbnail

Why Now Is the Time for Content Marketing

PRSay

Now is the time for content marketing. The world is dealing with a pandemic, a public health crisis that has disrupted every industry. Content marketing is your way of telling your story — one they’ll want to be part of. Why does content marketing matter right now?

article thumbnail

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

Survey 148
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The importance of solid messaging and storytelling

PR Daily

RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. If your spokesperson doesn’t know the answer to a question relating to an unfolding crisis, then they should be trained to admit that, before stating they’ll establish the facts and feedback.

article thumbnail

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference.

article thumbnail

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

article thumbnail

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. That can better power your content and expand your brand’s reach.

article thumbnail

Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency.

article thumbnail

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

article thumbnail

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

article thumbnail

The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis.

Crisis 151
article thumbnail

6 ways to up your storytelling game

PR Daily

Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Your news site allows you to showcase your leaders and experts with thought-provoking content. The post 6 ways to up your storytelling game appeared first on PR Daily. You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.

article thumbnail

From crisis to hope: Marriott’s journey through COVID-19

PR Daily

At the beginning of the pandemic, CEO Arne Sorenson shared a powerful video message with stakeholders as the company stared down the worst public health crisis in a generation—events that would lead to layoffs and massive global disruption. RELATED: Showcase your crisis comms work ].

Crisis 148
article thumbnail

Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

article thumbnail

5 stories to tell before a crisis strikes

PR Daily

We all know how important content development is to companies’ ability to engage their customers and drive marketing efforts and brand loyalty. What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits.

Crisis 138
article thumbnail

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. Successful exhibit content is accessible, highly visual, easy to understand and absorb—and relevant.

article thumbnail

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Media Changes mean PR needs Content Marketing. Credibility: Why Content Marketing also needs PR . This means content marketing, should be at the center of all external communication. It was a good pitch.

article thumbnail

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release.

article thumbnail

5 ways to get purposeful communication right during the COVID crisis

PR Daily

According to Kantar Consulting’s Purpose 2020 report, 76% of marketing leaders think their organization has a defined purpose, but only 1 in 10 has a corporate purpose statement supported by a meaningful plan to implement it. 8 for our Crisis Communications Virtual Conference ].

Crisis 160
article thumbnail

3 Crisis PR lessons from a #CoronaBride

PR Daily

I had a backup crisis PR plan for my wedding’s backup plan. Here are three key takeaways for communicators trying to bring people together during the COVID-19 crisis: 1. Let’s create crisis PR plans so we’re always prepared—but also hope we never need to use them.

Crisis 101
article thumbnail

Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? Was a piece of internal content particularly successful? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. We want to know how you tapped into the way people consume content today and used that to your brand’s advantage. Content Marketing Assets: *NEW!*Audio

article thumbnail

4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

CRISIS COMMUNICATIONS. The Network provides daily insights and coverage on a range of topics including media relations, social media, measurement, Diversity, Equity & Inclusion, branding, thought leadership and crisis communications.

Privacy 108
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

article thumbnail

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Best Practices Featured Storytelling xpotomac

article thumbnail

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

The agency has issued what The New York Times called a “rare apology” for its role in the opioid crisis, through its work with client Purdue Pharma. CRISIS LEADERSHIP NETWORK. Though the move might come as a surprise to some, Redbox has been making strides in digital-first content.

Google 124
article thumbnail

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

article thumbnail

UGC a great option for brands during the coronavirus crisis

PR Daily

User-generated content (UGC) can be a miraculous solution for brand managers and content creators during COVID-19. Your storytellers aren’t in the office to participate in interviews and videos? FREE DOWNLOAD: How to create content that converts leads into sales ].

Brand 135
article thumbnail

How sincerity is better than a generic response during a global crisis

PR Daily

In the face of the COVID-19 crisis, it’s better to address business challenges head on than to try to gloss over any shortcomings. The COVID-19 pandemic is causing businesses to shutter, as well as individuals to be hyperaware of their health habits and take shelter until the crisis is resolved. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Crisis 115
article thumbnail

Get the latest crisis news delivered daily to your inbox

PR Daily

We’re introducing a new digital newsletter—the Crisis Communication Daily—a rundown of the top tips, best practices and headlines on crisis management to help guide communicators through COVID-19 and future crises. In the depths of the worst health care crisis in over 100 years, and the economic shockwave that accompanies it, many are turning to their employers for information. Communicators are crucial to the success of their organizations during this crisis.

Crisis 66
article thumbnail

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. Along with a double-arrows icon placed on forwarded content, WhatsApp is hoping the action slows the spread of misinformation, especially related to COVID-19. CRISIS LEADERSHIP BOARD.

article thumbnail

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Here’s the elevator pitch and trailer: A time-traveling, genre-spanning, thought-leading comedy musical podcast experience about marketing, sales, and ROI, that’s sure to enchant anyone in business that’s ever asked, “ RO-Why are we doing this? ”. CRISIS LEADERSHIP BOARD.

Reddit 88
article thumbnail

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Don’t scrimp on marketing, branding or earned media.

article thumbnail

48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Content Marketing Crisis Communications Executive Communication PR Industry Storytelling Writing & Editing

Exercises 170
article thumbnail

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? For public relations and marketing professionals specifically, 2020 was transformative. With more time spent online than ever before last year, video content boomed. How can social media drive crucial e-commerce operations?

article thumbnail

5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. Adapting the content calendar process. RELATED: Earn recognition for your content that captivated audiences ]. Imagine not listening on today’s social media channels before creating content.

article thumbnail

How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

Meeting 171
article thumbnail

PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. 5 tips for identifying—and avoiding—cognitive bias during a crisis. 4 lessons from a mismanaged crisis response. There are just two days left in the year—but our countdown isn’t finished yet.

article thumbnail

3 mistakes Sherwin-Williams made in firing TikTok star Tony Piloseno

PR Daily

Sherwin-Williams’ marketing team told him to get lost—and a month later, they canned him. We may never know why Sherwin-Williams’ marketing team shooed Piloseno away. The employee had more than a million followers watching his videos of mixing paint.

Employee 166
article thumbnail

How to adapt your pitches during noisy news cycles

PR Daily

Also, focus on human interest in storytelling. These opportunities present unrealized earned content in many places, including traditional media and non-traditional channels. Content Marketing Crisis Communications Media Relations PR Industry Social Media Storytelling

Pitching 165
article thumbnail

5 examples of clever, creative COVID-19 pivots

PR Daily

into a recession, and market-leading brands Chevrolet and Ford experienced a steep decline in sales. The crisis is only accelerating that crisis. The pandemic is forcing businesses to adapt or wither away.

Examples 158
article thumbnail

3 ways brands can support consumers’ mental well-being

PR Daily

While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

Consumer 170