Solo PR Pro

JANUARY 7, 2019

Crisis Management in the Digital Age. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If that’s even close to being true, you will have to shift your content marketing strategy. Want your content to stand out? Preparing for crisis.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Burrelles Fresh Ideas

JUNE 27, 2023

This is one of the reasons I tell PR students that a minor or emphasis in multimedia journalism and journalistic writing is a solid choice. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. This is VR as just another step in improving ‘content marketing’ to tell better stories. Even in crisis communications, or maybe even especially in crisis communications, VR could be useful.

Publicity 60

Publicity How To Crisis Communications Crisis 60

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). Aggregation is an old practice in journalism, and digital transformation has only encouraged it. It’s not just accusations of bias.

Media 99

Media Journalism Content Marketing Education 99

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. My degree and early work was in broadcast journalism. are all forms of content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. What’s more alarming are indications that journalism is under siege for its role in democracy. Aggregated news is not original journalism.

Journalism 209

Journalism Radio Local Study 209