Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Social Media 73

Social Media Ethics Trends Viral 73

Contently - Strategy

NOVEMBER 19, 2020

As I’ve worked on my 2021 strategy, I’ve been thinking a lot about how we can lift virtual events out of that awkward teenage stage, and there are three trends in particular that I’m bullish on: 1. Of course, simulive isn’t the best solution for every virtual event.

Trends 130

Trends LinkedIn Video B2B 130

Remote PR Jobs

SEPTEMBER 25, 2023

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Cision

OCTOBER 29, 2015

For example, the line between personalized content and content so focused that it’s creepy will be different for many individuals. Alternatives to advertising. Depending on the longer-term growth and impact of ad blocking, these approaches are very likely to become more common and have bigger budgets.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

DECEMBER 21, 2021

These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

Contently - Strategy

SEPTEMBER 21, 2021

Consumers crave educational courses. I’ve been relentlessly bullish on educational courses as the future of content marketing. Our research bears this out—58 percent of consumers said they were likely to take a free course created by a brand. If you found these trends interesting, don’t miss out.

Brand 132

Brand Branding Banking Survey 132

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements.

Trends 71

Trends Reputation Course Media Relations 71

Solo PR Pro

JANUARY 7, 2019

They need to be programmed with precision, including all anticipated keywords and phrases customers might use in the course of an inquiry. Content Marketing. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. The result? Blockchain.

Trends 45

Trends Google Crisis Management Data 45

Critical Mention

JUNE 10, 2020

Trending Topics Can Work Both Ways . The way technology like online news tracking or Google Trends works, PR and communications pros have trending topics at their fingertips at all times. In some cases, pitching a story that capitalizes on those trends is the smart move. Eric Lebowitz.

Media 104

Media Pitching Trends Resources 104

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 182

Content Marketing B2B Marketing How To 182

Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. (By So, how does that happen?

Agency 93

Agency Trends Marketing Survey 93

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

I’m not one who think the trend is good for PR people who specialize in earned media placement, for obvious reasons. But their use makes the earned and owned content generated by PR programs greater weight. Ad blockers deprive digital publishers of much-needed revenue. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. Here are three findings from the report that stood out to me.

B2B 147

B2B Study Consumer Report 147

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Of course, cooler heads don’t always prevail. So… if our challenges are so alike, how do we overcome them?

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

MaccaPR

APRIL 20, 2016

, I can attest that everything there is to know about social media can be learned within the walls of the San Diego Convention Center, where the conference took place this week over the course of two days with 100+ sessions. Social Media Marketing World started with a captivating keynote from. Let’s dive in! More on that later.

Social Media 48

Social Media Trends Media Facebook 48

Sword and the Script

JUNE 9, 2020

In a free online course about media relations for Muck Rack , Michael Smart invokes the 80/20 rule: Spend 80% of your time on the 20% of reporters you really have a shot with. That’s what content marketing is all about. Too many confuse content marketing with marketing content.

Media Relations 111

Media Relations Media Survey Pitching 111

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know. [If

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Reviewing HARO and ProfNet pitches also helps me to stay up-to-date on trends and topics that I might not otherwise have been exposed to. What are the three most important trends related to PR? Agreeing to an interview and then becoming a no-show.

Pitching 174

Pitching Journalism Video Advertising 174

Flack's Revenge

SEPTEMBER 1, 2021

These kinds of “XXXX is Dead” hit jobs are perennial, evergreen stories that keep on cropping up, as sure as the calendar turns, not just about PR of course, but that is my peeve, so allow me to vent. But the same trends can be applied to so many other industries. Appeal to more minor writers and content creators and partner with them.”

Writing 177

Writing Pitching Report Industry 177

Contently - Strategy

FEBRUARY 22, 2023

If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. As you execute your video marketing strategy this year, keep these trends in mind. If your brand is not yet a believer in video content, 2023 may be your wake-up call.

Video 89

Video Strategy Marketing Instagram 89

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Track: Research / Trends. No longer content to show up at the registration desk, yesterday’s passive attendees are today’s active planning participants. Adrienne Weissman.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Burrelles Fresh Ideas

FEBRUARY 6, 2024

This dynamic intersection not only defines how we perceive sportswear but also charts the course for future developments in both industries. Attending their school activities and sporting events, I can witness trends shift as certain sporting fashions become the “must-have” pieces for the season.

Fashion 85

Fashion Sports Technology Apparel 85

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. How important are influencers to your content marketing strategy?

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketing Land. TopRank Marketing Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Proactive Report

APRIL 3, 2015

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Post all relevant images to your newsroom (optimizes for search of course) Resource: How to take brilliant photographs with your smart phone. Curate industry news & trends.

Analytics 100

Analytics Resources Video Google 100

Cision

JUNE 14, 2016

It’s not surprising that you can mine a lot of content ideas by setting up a few “recipes.” There are even a selection of major social and news sites that you can search and aggregate within IFTTT (one that pops out as a huge content idea generator is Reddit ). Twitter Trending Topics. Google Trends.

Google 120

Google Newspapers Trends Print 120

Buzzstream

DECEMBER 5, 2019

Now that you’ve established a few verticals to target, you can research if the specific topic is trending or if it’s been widely covered in the news recently. . If the topic seems to be trending, it’s important to understand how it’s being covered. Make sure to provide a fresh, new take on a topic if it’s already trending. .

Pitching 87

Pitching Examples Social Media Trends 87

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. SOCIAL SELLING SECRETS MASTERCLASS COURSE CURRICULUM. 4D Digital Social Selling Secrets Marketing Map. Digital Decode: BRAVE Online Marketing.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

PR and marketing content are increasingly intertwined, as well. To determine which marketing assets could become useful for the PR plan, see this earlier post on how PR and content marketing work together. What trends or challenges will affect your customers? Identify key campaign themes.

Writing 136

Writing How To Pitching Privacy 136

Contently - Strategy

OCTOBER 15, 2020

Here are the five biggest trends you need to know. But according to Google Trends, that’s not the case. And if that goes well, then they can graduate to our next trend. How to take advantage of this trend: Do some research in your field to see what tools already exist and where you can stand out.

B2B 130

B2B Trends Video Course 130

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67