Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 131

Leadership B2B Study Survey 131

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 69

Content Marketing B2B Marketing Leadership 69

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 151

B2B Study Blogging Marketing 151

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. But Marketing fundamentals remain constant. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

OCTOBER 25, 2021

He is left trying to write down individual tweets, which is both humorous and pathetic. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 162

Media Fashion Television Radio 162

Polaris

MAY 14, 2015

Rid Your Writing of These Annoying Grammar Mistakes. I’ve been working hard to eliminate the passive voice from my writing. My goal is to write more clearly and avoid overly complicated sentences. Then, I had to learn how to write more actively. Of course, there are exceptions to the rule (aren’t there always?).

Writing 100

Writing Course eBook Measurement 100

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Of course, this isn’t limited to new channels. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

FEBRUARY 9, 2021

To achieve this goal, a strong PR agency partner will use a mix of communications strategies and tactics to help you better understand your audiences, contribute to and execute your strategic communications plan, and provide counsel around policy decisions, courses of action and messaging.

Agency 195

Agency Strategy Communications How To 195

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. Want to write for Cision®?

How To 177

How To Guidelines Content Marketing Video 177

Cision

APRIL 18, 2017

If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Critical Mention

JANUARY 22, 2019

What has your journey been like in marketing and how has it changed over time? I went into Marketing by way of writing. But I thought writing a diary was boring. But Marketing fundamentals remain constant. Content Marketing overall is getting increasingly better at connecting actions and outcomes.

Interviews 60

Interviews Content Marketing Writing Journalism 60

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. Can you write some short ones?

Study 81

Study B2B Marketing Survey 81

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. The doctor later recounted the incident on her Facebook page, writing: “I burst into tears. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 111

Media Analytics Healthcare Crisis 111

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR There are plenty of free and low-cost courses. What are the new services? About the study. That seems obvious.

Media Relations 100

Media Relations Report Industry SEO 100

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. It was subjective. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

MAY 2, 2016

” – Emily Bell, writing for CJR. Fast forward a few months and with very little conscious thought I get much of my News briefs from the Apple News app, as well as from Facebook, Twitter, Amazon’s Alexa and (of course) Google. What this media consumption shift caused is a shift in how publishers view content marketing.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content.

Blogging 107

Blogging Survey B2B Analysis 107

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Why Content Marketing and Public Relations Need Each Other.

Study 140

Study Media Relations Media Measurement 140

Cision

OCTOBER 21, 2015

Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Sprinkle in a dash of inspiration, and your writing will go from good to great. Measure Your Niche’s Density. Learn how to amp up your content marketing with influencers.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Sword and the Script

MAY 13, 2017

Mr. Brooks writes that a “mistake most brands make is treating influencers as a direct marketing sales channel.”. Examining Influencer Marketing . 2) The keys to a stable influencer marketing program. 3) Measuring an influencer marketing program. 3) Measuring an influencer marketing program.

Strategy 77

Strategy Marketing Measurement B2B 77

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

JUNE 25, 2016

All in he says he invested about 35 hours of work and made the calls for a couple of hours every Thursday over the course of 11 weeks. Also see: In Content Marketing, Marketers Might be Losing Their Way. What Your Customers Think About Content Marketing. But is quantity of content really the answer?

Marketing 61

Marketing Content Marketing Energy Measurement 61

The Resolution Blog

OCTOBER 7, 2015

How many PRs write blogs and truly understand how to optimise them for Search? There’s a hell of a lot more to writing and promoting a blog post than bunging in a few buzzwords. The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. PR as a subset of SEO!

SEO 120

SEO Engineering Content Marketing Agency 120

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

JANUARY 10, 2017

A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property. However, there’s been a steady stream of data over the last couple years indicating long form content has grown increasingly important. In my view, ToP is one best indications of content quality.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

JANUARY 9, 2017

After all, there is a certain prestige to being published by an established publishing house, and many people perceive self-publishing as lower echelon of the measure of quality, publicity, and distribution of as lower quality. But this post isn’t about helping you write your book.

Print 120

Print How To Local Customer Service 120

Sword and the Script

AUGUST 17, 2019

So, given the results which one is better – PR or content marketing ? Recommended reading: Why Content Marketing and Public Relations Need Each Other. Dispelling 6 Myths PR Sometimes has about Content Marketing. PR Measurement: A Pulse Check on How Communicators Show Value. * * *. What is PR?

Study 61

Study Survey B2B Advertising 61

Marketwired

FEBRUARY 11, 2016

STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. If you’re reading this, you likely already know that Content is empowering PR like never before: it is the mechanism by which PR lives or dies.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

SEPTEMBER 26, 2017

For example, I have had similar observations about LinkedIn – as have many other marketers. Typically, when I write a post like this, I catch a flack that says the whole world is on social media and you have to go where the audience exists. The Future of Marketing Looks More like Public Relations. 7) Activate your employees.

Social Media 117

Social Media Brand Branding Media 117

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Tags serve to categorize your content. .” ” Text is a complete transcription of a podcast and serves two purposes: Search engines can understand the entirety of the podcast content. Augment your audio with text.

Engineering 120

Engineering Tools Examples YouTube 120

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Understanding what PR is.

Publicity 48

Publicity Advertising Advertising Tools 48

PeakMetrics Insights

MARCH 13, 2019

Of course, CivicFeed is on the list. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns. It will then provide content and information nonprofit agencies can use for content marketing and creation. Write or Die. Learn About Things as They Happen.

Nonprofit 40

Nonprofit Tools Strategy Google 40