Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

PR 20/20

OCTOBER 9, 2018

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Q&A with VP of Marketing at CMI. Q: How did you decide on the ideal marketing technology stack?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 97

Case Study B2B Study Marketing 97

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Sword and the Script

NOVEMBER 28, 2017

That’s according to the results of a survey of 1,377 bloggers conducted by Orbit Media a web design agency. These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. The 4 Engines You Need to Pull Off Content Marketing Successfully. Talk to Us !

Study 78

Study B2B Marketing Survey 78

PR 20/20

OCTOBER 11, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Marketers always have the same question when it comes to artificial intelligence: “How do I get started with AI?”. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

Presspage

APRIL 6, 2018

As advertising and other marketing become less effective, content marketing is exploding. During this event, a panel of experts will discuss trends and effectiveness in corporate publishing strategies. Dave Richardson from Impress Labs/KiteRocket, who will provide thoughts on how PR firms are becoming publishers.

Company 92

Company Media Web Advertising 92

The Proactive Report

DECEMBER 16, 2014

However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. Now content is the hottest new marketing idea.

Digital PR 154

Digital PR Google SEO Content Marketing 154

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox. When it comes to content, quality and relevance have replaced sheer quantity as a key metric.

SEO 204

SEO Analytics Measurement B2B 204

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. SCHEDULE A DEMO.

Media 113

Media Radio Television Sports 113

wiredPRworks

SEPTEMBER 21, 2017

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Feeling overwhelmed, confused or frustrated about the best way to market today? According to an AMA study, marketers’ top three least confident areas include: 33% Senior management sufficiently understands social and digital marketing.

Insurance 40

Insurance Insurance Marketing Conference 40

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. ” Certainly, the digital fingerprints of the web provided better mechanisms to measure indicators in these areas. .”

Marketing 60

Marketing Measurement B2B Content Marketing 60

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces. The data in both studies mirror my own experience in content marketing and blogging for B2B organizations.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. It’s helpful to have metrics that tell you what content did well in the past – but not as helpful as analytics that forecast what will do well in the future. . Related Content Worth Checking Out. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

SEPTEMBER 11, 2018

Each occupies a unique position in the market and more importantly, our expectation of the experience we will have in those stores. It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. Earn word-of-mouth with guerrilla marketing. 3) Messaging.

Software 97

Software Comparison Measurement Content Marketing 97

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Between three and five corporate departments weigh in on B2B purchases, on average, according to recent research from LinkedIn.” .

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

AUGUST 25, 2015

The organization published a well-written press release that drew me in and pointed to one overarching conclusion: Most view their content marketing process as ad hoc, decentralized and driven by internal stakeholder interests. Content marketing is maturing slowly and steadily. The most created content?

Survey 60

Survey Content Marketing Report Corporate 60

Presspage

MAY 31, 2023

By understanding their needs and emotions, corporate comms teams can create narratives that evoke empathy, inspire action, and establish a deep connection with the audience. Strategic management of content distribution and publication is also crucial. Crafting impactful messages is another key aspect of brand narrative control.

Brand 78

Brand Branding Storytelling Software 78

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Senior Marketing Manager, Critical Mention. Priscilla is the marketing coordinator for Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Cision

MAY 2, 2016

What this media consumption shift caused is a shift in how publishers view content marketing. Termed “distributed content” ( a term coined by BuzzFeed ), this is a strategy of content distribution that no longer relies on native websites to host and distribute content. But so is publishing in general.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I AI-written content adds more noise. “PR David Berkowitz , Founder, Serial Marketers.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Resolution Blog

OCTOBER 7, 2015

When we’d finished touring TV studios in London and the dust had settled, I grabbed five minutes to speak with client’s marketing manager. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. B: SEO’s a subset of marketing.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

JANUARY 10, 2017

It’s easy to believe there are a million marketing blogs but that’s just not true. If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. Marketing ranked sixth, which I’d have guessed would have ranked higher. A Simple Measure of Marketing Many Businesses Miss.

Survey 60

Survey Blogging Corporate Analytics 60

Prohibition

AUGUST 4, 2021

Your reputation as a brand reflects the level of trust your target market has in you. It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. Social Media Marketing (SMM). Social Media Marketing/Management involves: Social listening.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts.

Analytics 80

Analytics Google Content Marketing Small Business 80

Cision

FEBRUARY 22, 2016

The delineation for marketing may be past customers versus prospects, and the implication is clear: we aren’t a “we” until the consumer has bought in. The implication is that free is rather expensive and can skew perception of a market (Thanks to Copyblogger’s Brian Clark for this example). Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. It’s important for readers to keep in mind my world view is heavily filtered from the perspective of B2B marketing and PR. 1) How long should a blog post be?

Blogging 104

Blogging Survey B2B Analysis 104

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Lines between what constitutes PR and content marketing continue to blur.

Communications 120

Communications Crisis Internal International 120

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy.

SMB 77

SMB Case Study Social Media Nonprofit 77

Critical Mention

NOVEMBER 5, 2019

PR pros and marketers should take advantage of their organization’s social media interactions. Therefore, a good way to get started is by addressing frequently asked questions in your social media marketing practices. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’.

Social Media 105

Social Media Media Customer Service Radio 105