Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 113

Sports Advertising Advertising Survey 113

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

NOVEMBER 5, 2019

So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. The more consumers visit your site, the more enter your marketing and sales funnels. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.

Insurance 120

Insurance Insurance Writing Sports 120

Flack's Revenge

AUGUST 6, 2019

Brand managers and PR pros should be actively searching for ways to express their brand values to consumers… Think about Patagonia’s campaign to save protected national park land. More controversial efforts have included Dick’s Sporting Goods stand on guns , Nike’s Colin Kaepernick ad and Gillette’s campaigns regarding inclusion.

Corporate 198

Corporate Brand Branding Agriculture 198

The Stalwart Blog

OCTOBER 12, 2014

A wild card entrant, they came back to beat an Oakland team that looked to be cruising to the division series, went on to sweep the favored LA Angels in three straight games and, as of this writing, are leading the Orioles in the best-of-seven AL Championship Series two games to none.

Sports 97

Sports Television Financial Writing 97

Critical Mention

FEBRUARY 20, 2020

Reputations can be formed throughout the entire consumer journey. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Reputation 105

Reputation Brand Branding Analytics 105

Cision

SEPTEMBER 26, 2016

If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

AUGUST 6, 2020

Many organizations sell products or services that appeal to consumers all across the world. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Media 104

Media Radio Local Tools 104

Sword and the Script

JUNE 18, 2019

10) “Write and create content for internal and external audiences about my company.”. 12) “Write for businesses.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 148

Employee Print Writing Survey 148

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

OCTOBER 16, 2019

Plus, public opinion is highly valued by the majority of consumers. About three-quarters of consumers trust opinions they find on social media, including those from friends, families, and influencers to help them make the right decision about buying a product or service.” – via Digital Marketing Institute.

Media 80

Media Analysis Radio Sports 80

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. Get permission first. Simplify, then simplify more.

Case Study 106

Case Study Study Video Writing 106

Shift Communications

MARCH 28, 2018

One of the hardest parts of blogging is answering the question: “What should I write about?”. The deal was that we would collaborate to come up with a topic, I would write the words and give them credit for their help and input. Whether you’re a sports fan or not, it was pretty hard to escape the fact that Super Bowl 52 just happened.

Marketing 68

Marketing Sports Blogging Writing 68

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. According to a Nielsen report, 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Priscilla is the marketing coordinator for Critical Mention.

Publicity 74

Publicity Employee Analysis Radio 74

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

JUNE 9, 2021

Consumers might turn toward your competitors instead. Writing press releases can help you generate brand awareness and recognition. Writing press releases is also a cost-effective marketing strategy. Instead, you can develop a plan for brainstorming, writing, and distributing press releases. Look through your calendar.

Small Business 67

Small Business How To Writing Conference 67

Landis PR

DECEMBER 6, 2021

Reporting by professional (and even quasi-professional) journalists has significant sway over public opinion and consumer behaviors. . Elections, sports events, industry conferences and even major holidays might be something to avoid, unless you can cleverly find a way to newsjack them. . Relationships matter.

Media Relations 52

Media Relations Media Sports Report 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing.

Agency 90

Agency Energy Crisis Management Industry 90

Cision

APRIL 13, 2016

Whether it’s a competitor, a special interest group, a short seller, the trial bar, a government regulator or an aggrieved consumer with a Twitter account, big companies are more vulnerable than ever before. You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Follow the trends that led others to post positively about your brand.

Brand 103

Brand Branding How To Media 103

Burrelles Fresh Ideas

JULY 17, 2023

Information overload occurs when you try to consume too much knowledge or data at once. Try to get it down to 6-12 words or less (about 55 characters), keeping in mind that Google’s search results only display the first 63 characters , according to award-winning writing coach Ann Wylie. Write simply. Forget the fluff.

Pitching 54

Pitching Media Media Relations Writing 54

Maxim Behar

JUNE 28, 2023

Because anyone can write, express an opinion on social media, even if they don't understand the topic, and it reaches many people quickly. A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. He is a wonderful emblem of Bulgaria.

Radio 52

Radio Film Sports Creativity 52

Critical Mention

SEPTEMBER 5, 2019

According to a Mention Me study, 71% of consumers would rather discover brands themselves through channels like friend recommendations on social media, browsing in-store or online searches, as opposed to traditional forms of push advertising. . Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Media Analysis Radio 75

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Critical Mention

NOVEMBER 18, 2019

Consumers are attracted to making purchases from dependable brands. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Viral 70

Viral Radio Media Sports 70

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. What has changed is how you do it. And more content is being posted every day.

B2C 157

B2C Study Exercises Sports 157

Cision

FEBRUARY 25, 2016

I’ve always been a news junkie and loved to write since I was a little kid. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. Now I get nostalgic for the days when people consumed content governed by journalistic standards.

Newspapers 120

Newspapers Financial Crisis System 120

Ethical Voices

SEPTEMBER 19, 2022

Because of Cambodia and the way it is, not so much in the consumer space. Is the general consumer, the general citizen, taking the celebrity endorsements and all the other things with a grain of salt? This is just information for you to write a kick-arse article. It’s a weird one. It’s a tricky one.

Ethics 83

Ethics Radio Sports Facebook 83

Critical Mention

SEPTEMBER 3, 2019

Newswire outlined that a Nielsen report stated 83% of consumers trust digital word-of-mouth more than content produced directly by advertisers. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. It definitely resonates with today’s online users.

Strategy 75

Strategy Media Analytics Radio 75

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted.

Meeting 98

Meeting Media Print Enterprise 98

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”

Education 150

Education Training Course Social Media 150

Critical Mention

OCTOBER 3, 2019

Doing so provides a higher rate of consumer interest and genuine credibility. “40% 40% of consumers say they have purchased something more expensive than they originally planned because their experience was personalised”. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Marketing 68

Marketing Training Groups Radio 68

Prakkypedia

OCTOBER 30, 2017

It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more. That means journalists working across newspapers, online, radio and TV; in sectors as varied as sports, politics, health, arts, cars, travel … and so on.

Media 61

Media Pitching Radio Newspapers 61