Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. Because of this, SEO is changing. Voice-shopping is expected to be a $40 billion consumer channel by 2022.

SEO 67

SEO How To Google Local 67

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. As cited by recent Nieman Lab research published in PR Daily , headlines matter more when readers consume more content. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 257

Strategy How To SEO Engineering 257

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? ” Why do SEO people always mention they are a content writer?

SEO 100

SEO Pitching Small Business Agency 100

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. PR drives SEO. Technology helps it scale. Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

PR in High Definition

SEPTEMBER 28, 2023

To put it simply, the US Justice Department has accused Google of abusing its power as the most popular search engine – this was done by making deals with wireless carriers to ensure its search engine is the exclusive or dominant option on the devices of millions of consumers. SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Voice search is no exception.

SEO 88

SEO How To Mobile Engineering 88

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. For consumer brands, of course, PR can strike a spark that lights the fire of mass appeal. PR drives SEO. The strength of A-list media domains translate to very real SEO value. That means influence.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years.

SEO 98

SEO Interviews Blogging Engineering 98

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. It’s important to understand these SEO best practices when creating content, to give your material the best chances of being discovered in the first place. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years.

Strategy 273

Strategy Media Television Content Marketing 273

Burrelles Fresh Ideas

APRIL 9, 2024

With technological advances and the rise of new platforms, the possibilities for creative and impactful brand storytelling are endless. In conclusion , the melding of PR and social media marketing is not just a trend; it’s a powerful strategy that aligns with how we consume information and interact online today.

Social Media 92

Social Media Marketing Media Storytelling 92

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 78

Social Media Strategy Media Reputation 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

Business Wire

JUNE 28, 2017

New technology brought in new challenges and revolutionized our relationship to media consumption. 51% of consumers are getting their news from their mobile device and the trend is going upwards. First, that journalists must today master editorial and technology techniques, social media specifics and creativity.

Mobile 152

Mobile SEO Web Training 152

ImPRessions - Crenshaw Communications

JULY 15, 2020

Know SEO basics. You don’t need to hire an SEO expert, but it helps to grasp the basics. For instance example, our website emphasizes phrases like “top New York PR agency” and “best technology PR” instead of less searchable copy like “our clients love us.”

Reputation 221

Reputation How To SEO Guidelines 221

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies. According to a study by Accenture , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations.

Engineering 99

Engineering Writing Mobile SEO 99

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

But like the frog in the gradually heating water, the media and technology environment has accelerated, forcing us to adapt. The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Understanding SEO.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

The Proactive Report

JULY 23, 2017

This lack of forward thinking puts brands at risk of failing to meet the rising expectations of their consumers. It’s winner-takes-all in the post mobile world and marketing departments are adapting to changing consumer behavior.” Altimeter ). IMPROVE YOUR CONTENT STRATEGY. Optimized for search engine algorithms.

Strategy 149

Strategy SEO B2C Engineering 149

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. Dominance of TikTok SEO.

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. The PR team should look at the research (SEO/SEM analysis, search trends, competitive landscape, financial analyst reports, consumer/prospect behavior and other data) to create a targeted program that will meet the business objectives.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks.

Media 105

Media SEO Analytics Analysis 105

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Use visual content, like GIFs and short videos, to entertain consumers. About Jon Brody.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

OCTOBER 31, 2017

Understand SEO basics. You don’t need to hire an SEO agency or be a search expert to take advantage of SEO principles, but it helps to grasp the basics. ” The most challenging piece for most professionals is content production, because it’s time-consuming, and it may not make a difference for several months.

Reputation 185

Reputation SEO Web Community 185

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

PR in High Definition

SEPTEMBER 30, 2016

With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. The best way to do this?

Google 48

Google SEO Meeting Brand 48

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. Have an interesting announcement from a PR technology vendor? Content picks.

Software 88

Software Print Tools SEO 88

PR Fuel

SEPTEMBER 23, 2021

New technology you’re developing. About 74% of consumers get frustrated when content has nothing to do with their interests. Another 52% of consumers will switch brands if a company fails to personalize communications. Consumers are looking for your product and service online. How many consumers saw your release?

Brand 99

Brand Branding How To SEO 99

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Retail Tools 62

Prohibition

AUGUST 1, 2023

Andrew Bruce Smith is renowned for his work in AI and its applications in digital communication, social media, SEO, and analytics. From his early days as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew’s career shares great insight into the technological change of AI.

Marketing 62

Marketing Ethics Tools Creativity 62

Landis PR

DECEMBER 4, 2023

Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. Technology Public Relations The post Will Generative AI Replace Marketers and Content Creators?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Solo PR Pro

JULY 18, 2023

However, you may already be using a tool, such as a media database, coverage report or SEO tool that can compile the information that your client wants to see using automation. Determine if the process consumes excessive time, manpower, or financial resources. Is the process achieving its intended goals?

Resources 52

Resources Meeting Technology Examples 52