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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204
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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 109
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Five Myths About PR And Customer Acquisition

ImPRessions - Crenshaw Communications

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. First, let’s address some common myths about public relations for technology and other startup companies. That’s a recipe for reputation disaster.

B2C 120
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PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.

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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

TubeBuddy is a Youtube video optimization tool that helps influencers maximize the SEO value. They help you improve your SEO and gain organic traffic. They’re generally more receptive to reviewing our mattress since they’re able to understand the unique design and technology we incorporate into our products.

YouTube 116
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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60
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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Shift Communications

From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019. Do you want to plan content around key product launches you see coming in the future, or seasonal events?

YouTube 60