article thumbnail

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Radio Guest List. Hunter.io .

Tools 232
article thumbnail

Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks. The Social Media Angle Utilizing social media buzz provides consumer brands with valuable insights into the effectiveness of their PR and marketing strategies.

Sports 85
article thumbnail

PR Pros: What to Expect in Q4

Critical Mention

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. Have a Plan C, just in case.

Tourism 186
article thumbnail

The evolving media consumption habits of Gen Z–and what they mean for communicators

Communications Conversations

Because these kids communicate and consume media much differently than the generations before them. Gen Z watches a LOT of video–most of it on YouTube. According to recent research, 93 percent of Gen Z’ers visit YouTube at least once a week. For my kids, YouTube IS the internet. For Gen Z, video IS YouTube.

article thumbnail

How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Influencer Type. SCHEDULE A DEMO.

Brand 135
article thumbnail

How to Use Dynamic Listening to Reach New Customers

Cision

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Understand the Future – Thought leadership begins with truly understanding the industry you operate in and the challenges that consumers and companies face alike. How to do that?

How To 149