NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. Their goal is to help you increase brand awareness, online visibility, and get more media coverage through a targeted approach.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

OCTOBER 15, 2020

Over 68 million Americans listen to podcasts weekly and that number will only continue to rise as the pandemic shifts how people choose to consume media. Will you focus more on email marketing or will you shift to more social media campaigns? Podcasts are great for businesses to reach greater, untapped audiences.

Tourism 186

Tourism Radio Travel Social Media 186

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related.

Social Media 120

Social Media Marketing Pinterest Media 120

Communications Conversations

JANUARY 20, 2022

Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. However, 68% of those who do say it’s the most effective social media strategy they use (stats courtesy of Hubspot ). 3 – Social audio is still new. LinkedIn is just now testing social audio.

Brand 113

Brand Branding LinkedIn Twitter 113

PR in High Definition

NOVEMBER 28, 2016

Roosevelt was one of the first to utilise radio to influence potential voters nationwide; John F. Kennedy was the first to pioneer TV; and more recently Obama was the first to use of social media to directly engage with potential voters. The first social election.

Social Media 48

Social Media Media Twitter Survey 48

Sword and the Script

FEBRUARY 22, 2022

The statistic goes like this: A 2015 Microsoft study shows that the average consumer has an attention span of eight seconds down from 12 seconds back in 2000. Maybe you heard a Harvard academic citing them on US radio. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study. Why is it less clear?

Biotechnology 85

Biotechnology Study Survey Radio 85

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. 2) Microtargeting augmented by social surround sound. There will be a notable uptick in socially conscious marketing. Consumers trust others of similar ilk.

Social Media 91

Social Media Marketing Media Creativity 91

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

Critical Mention

AUGUST 6, 2020

A good media database provides users with multiple ways to search for contacts by a wide range of details. . Media type. Contact methods; address, email, phone, website, social media. Many organizations sell products or services that appeal to consumers all across the world. Outlet name. Topics covered.

Media 104

Media Radio Local Tools 104

Critical Mention

FEBRUARY 20, 2020

Some audiences seek out metrics and analytical data while others look out for media mentions via TV and radio shout-outs, online attributions or social media tags, tweets and posts. Reputations can be formed throughout the entire consumer journey. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey.

Infographics 103

Infographics Radio Instagram Sports 103

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Consumers are attracted to making purchases from dependable brands. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Critical Mention

OCTOBER 16, 2019

Using a media monitoring platform to track earned media provides golden opportunities to express your business value without having to put all of the work in, because the platform does the work for you. Plus, public opinion is highly valued by the majority of consumers. Until next time! Critical Mention. SCHEDULE A DEMO.

Media 80

Media Analysis Radio Sports 80

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Their blog covers topics from PR tips, company culture, social media and more. Approach: We listen. Until next time! Critical Mention.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Any pet peeves with PR people?

Meeting 78

Meeting Automotive Media Technology 78

Beyond PR

JUNE 30, 2016

Rather than focusing solely on social media and mobile, as brands tend to do when considering younger markets, you can target 18- to 22-year-olds at student-run media organizations on college campuses. The university radio or TV station. but “ How should I reach young adults?”. One answer may surprise you.

Radio 69

Radio Newspapers Print Media 69

Critical Mention

NOVEMBER 13, 2019

Outside of the office, consumers use their holiday free-time to look at ways to enhance their personal and work lives in the new year. Get Social Media Alerts. Don’t dismiss your social media audience during the holiday season. Much of today’s communication happens on social media. Until next time!

Publicity 74

Publicity Employee Analysis Radio 74

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. You can use social media platforms, Google, LinkedIn, and online directories to build your list. Instead, copy and paste it into the email’s body.

How To 101

How To Guidelines Writing Pitching 101

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Podcasts now rival traditional media such as broadcast and radio in terms of PR power. Podcasts are booming right now and they are only going to get louder!

SEO 52

SEO YouTube Instagram Reputation 52

Deirdre Breakenridge

MARCH 25, 2015

As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry. Yes, there is still print and broadcast media. It was my job to find out as much as I could about these media professionals and their media outlets.

Pitching 150

Pitching Radio Newspapers Print 150

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

PR Fuel

MAY 27, 2021

You can make a list of: Traditional news agencies (radio, TV, newspapers) Digital news outlets (blogs) Social media influencers (on Facebook, Instagram, LinkedIn, etc.). You can use Google, LinkedIn, and other directories to get started. That way, consumers see your brand before any other. Social Media.

Guidelines 87

Guidelines SEO Social Media Engineering 87

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online.

Brand 103

Brand Branding How To Media 103

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Start by looking at different news outlets, including: Radios. Social media influencers. About 64% of consumers purchase a product after watching a branded video.

Guidelines 68

Guidelines Pitching Analytics Social Media 68

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. Authenticity.

Television 72

Television Education Groups Community 72

Beyond PR

AUGUST 30, 2016

You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

Radio 68

Radio Media Newspapers Technology 68

Sword and the Script

JULY 17, 2018

She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Social media is an incredible tool for reaching all of an agency’s publics. You can connect with Merritt on Facebook , Instagram , LinkedIn and Twitter – and on the company’s blog Vox Voices.

Government 90

Government Publicity Public Affairs Agency 90

David PR Group

SEPTEMBER 3, 2014

He reads articles funneled through social media but doesn’t conscientiously share news on a regular basis. Another exec eschews social media completely, claiming that his Facebook account was “stillborn” (that cracked me up). I agree with Times reporter Miller’s findings that social sharing is gaining ground.

Newspapers 73

Newspapers Print Radio Local 73

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Maxim Behar

JANUARY 11, 2024

There is competition, there is free relations, there is media, there is social media, my favorite topic. Because we get up in the morning we go on social media and we are bombarded with information, with news. We can't say we're not going on social media because someone might lie. Host: Yeah, I agree.

Leadership 59

Leadership Social Media Creativity Ethics 59

PR Fuel

MAY 13, 2021

Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Social media sources can include Twitter lists, Facebook groups, and LinkedIn communities.

How To 72

How To Pitching Writing Social Media 72

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. .”

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. Paul: Have you seen changes in media consumption and behavior that’s relevant for your work?

Healthcare 78

Healthcare Storytelling Communications Local 78

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? There is such a large news content hole that needs to be filled between newscasts, websites, social media, etc. Media still need content. PR professionals still need earned media to promote priorities. We still need each other. A lot of things.

Media 112

Media Journalism Report Video 112

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. We were helping.

Newspapers 52

Newspapers Social Media Ethics Travel 52