Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

ReimaginePR

SEPTEMBER 9, 2021

But content optimization for SEO is a continuously evolving procedure that can be a bit complex to grab. Often, these videos are filled with information-heavy content such as tutorials, expert interviews , reviews, and how-tos. For example, Video SEO: Optimizing Your YouTube Video. 4 Location For Local SEO.

YouTube 156

YouTube Video Corporate How To 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Let’s face it, an agency search is arduous and time-consuming for both sides. We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. Yet this isn’t always the case.

SEO 200

SEO Pitching Agency Exercises 200

Communications Conversations

OCTOBER 28, 2022

And, they promote news and information they want their audiences to consume (another key goal). That survey must get Andy tons of traction each year–it must be a huge traffic driver for him, and it’s probably great for organic SEO with all these backlinks he’s getting. And, to an extent, that’s fine.

Blogging 109

Blogging Corporate Survey Interviews 109

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. All goes to show that the conversation doesn’t stop once the interview is over with.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. As an alternative, a company can show a “day in the life” of employees or simply interview them one-on-one in a video featurette, like Elite SEM does in its more traditional talking-heads style post.

Video 149

Video Case Study Agriculture B2B 149

PR 20/20

JANUARY 19, 2023

HubSpot shares a few simple steps to get you started on the right foot: Sift through your contact database to reveal trends about how existing and potential customers find and consume your content. Interview customers and prospects to learn what they like about your product or service and where they consume most of your content.

Content Marketing 78

Content Marketing Marketing eBook SEO 78

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

5W PR

NOVEMBER 23, 2022

Using written content is a great SEO practice for podcasts. An interview format is effective when listeners want to listen to other people’s stories. It is important to have a loyal fanbase who will tune in to it regularly and leave positive reviews. Given below are some marketing strategies for podcasts. Use written content.

Marketing 88

Marketing SEO Interviews Creativity 88

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Norton's Notes

JUNE 12, 2015

Over the next few months I will be interviewing practitioners from the world of public relations and digital marketing from across the globe, people I respect and look up to. My first interview was with Arik C. 1. Do you believe Marketing, PR, and SEO will merge into one? I decided to call this series 20:20 Vision.

Interviews 28

Interviews Fashion SEO Social Media 28

Konnect Agency

NOVEMBER 24, 2020

This popular medium is an easy-to-consume format for listeners to learn and catch up on both business and personal topics of interest. Landing a guest podcast interview is the number one strategy to establish yourself as an expert in your industry. Every Podcast Episode is Your Secret SEO Weapon.

SEO 52

SEO YouTube Instagram Reputation 52

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! and Salesforce.

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. As social platforms have exploded, many companies have turned to influencer or celebrity marketing, especially those in consumer product categories.

B2C 120

B2C Product Launch SEO Storytelling 120

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, you can use interviews from your videos to create a podcast series that focuses on expert insights.

Video 62

Video Infographics Social Media Instagram 62

PR Fuel

JUNE 11, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Sword and the Script

DECEMBER 10, 2019

Organic social reach is all but dead, paid social has pathetic CTRs, and organic SEO is as rough as sitting in the crowd at AT&T Stadium and hoping the Monday Night Football camera crew focuses on your homemade sign. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits.

YouTube 136

YouTube Training Video Survey 136

Bianchi Biz Blog

NOVEMBER 9, 2020

It is no wonder that one of the most common complaints of many PR professionals – especially those working in the business-to-consumer (B2C) sector where newspapers are a primary target – is that media relations is more difficult than ever. Media Relations Adds Credibility, Reach & SEO to Your Campaign.

Media Relations 102

Media Relations Automotive Media Newspapers 102

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. SEO goes mobile. This year, consumers will be able to do more voice searches, so marketers need to be up-to-date with voice-activated search ads. It’s time to focus on Gen Z.

Trends 108

Trends Marketing Mobile YouTube 108

Beyond PR

JULY 25, 2017

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Strategy 64

Strategy How To SEO Engineering 64

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. This is big news in how your coverage is found, viewed and consumed online.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

PR Fuel

MARCH 19, 2021

The HBR points out that it can be hard to get something new on the radar of consumers that are set in their shopping habits. If you need to educate consumers about your new product or event, we’ll give you some pointers to create buzz online. Is your product or event ready for showtime?

Small Business 86

Small Business Writing Engineering Infographics 86

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content. Performance.

Tools 71

Tools Marketing Enterprise Software 71

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. This enhances your SEO or search engine optimization. Your followers on Instagram may be through the roof. Others may run it verbatim!

How To 52

How To Newspapers Analytics SEO 52

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Prohibition

JANUARY 20, 2021

Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience. The majority of PR companies will know of, and will already be using, software to maximise consumer engagement and to reach specific client objectives.

Company 62

Company Software Crisis Management Agency 62

Bianchi Biz Blog

NOVEMBER 11, 2021

The constraints imposed by the pandemic and supply chain shortages seem to continue to stifle travel, reduce attendance at industry events, and generally make every activity more costly, more cumbersome and more time-consuming. It’s no wonder marketing communications and PR professionals are frustrated.

Automotive 79

Automotive Media Report Print 79

5W PR

JUNE 25, 2018

This means adding SEO strategies into their campaigns to improve their ranking with search engines like Google, as well as adding features that make the content easy to consume or share. For instance, a “share on Facebook” button at the end of an article could improve brand reach.

Content Marketing 60

Content Marketing Infographics Google SEO 60

Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

The Resolution Blog

NOVEMBER 25, 2015

They distill the latest behavioural economics & consumer psychology research down into helpful little brain gems. We interviewed the Neoman comms team to find out the secrets behind their success. PR pros don’t need to know about SEO. Brain gems for decision-makers. Swarmwise eBook: Building a community. Feel guilty.

eBook 120

eBook Google Tools Analytics 120

The Resolution Blog

FEBRUARY 25, 2019

We tend to ignore that, just like a normal buyer or consumer, journalists themselves do their research online. You want to try and become part of their research process with the content you create and use tactics like SEO to make sure it reaches them. You can listen to the full interview with Iliyana on the PR Resolution Podcast here.

Measurement 120

Measurement Case Study Pitching Agency 120