ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture? First, let’s address some common myths about public relations for technology and other startup companies. Myth: An innovative product will generate its own PR. But it can also do much more.

B2C 120

B2C Product Launch SEO Storytelling 120

Bianchi Biz Blog

JULY 20, 2023

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. CES draws an international, diverse audience. Look at these three insights – plus one bonus tip!

Automotive 58

Automotive Mobile Transportation Internal 58

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. Public companies can use video for corporate storytelling and investor education by adding video to their earnings calls and shareholder meetings. Now is the time. Enhancing press releases with video.

Video 117

Video Communications Strategy Product Launch 117

Business Wire

FEBRUARY 2, 2018

We’ve gotten feedback from our community that public content – posts from businesses, brands, and media – is crowding out the personal moments that lead us to connect more with each other,” Zuckerberg said in his Facebook post. Then identify those internal and external experts who can speak to the value of your organization.

Facebook 175

Facebook Community Advertising Advertising 175

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. Your innovative new product is close to launch…but competitors are close behind.

Company 136

Company Interviews Reputation Privacy 136

The Proactive Report

FEBRUARY 24, 2017

Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. His tweet about a new Tesla product launch resulted in a $900 million increase in value. The Growth of Video on Twitter. Chris Abraham Gerris.

Twitter 235

Twitter Customer Service Web Facebook 235

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). Unveil and Showcase Your Innovations: CES is renowned as the platform for groundbreaking innovation and product launches.

Automotive 73

Automotive Mobile Technology Trade Shows 73

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. If you have a specific publication in mind that you want coverage in, consider offering them an exclusive. Isn’t this more time-consuming? Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 96

Creativity Product Launch Examples Energy 96

Onclusive

JULY 27, 2023

In the end, it created a viral sensation, resulting in increased brand visibility and consumer engagement. Through analysis of public sentiment, combined with strategic comms planning, Patagonia positioned itself as a socially responsible brand, earning respect and admiration from consumers.

Tools 354

Tools Internal International Resources 354

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Shift Communications

OCTOBER 16, 2017

Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves? For example, industry insiders might talk about SKUs , while consumers and journalists simply say products.

Creativity 76

Creativity Product Launch Examples Energy 76

PR 20/20

JANUARY 15, 2019

To find what trends marketers need to keep watch on this year, we turned to our network of trusted publications and influencers. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” But top-performing content will challenge the ordinary— both in terms of creation and production.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. There’s a very smart exercise to be done when floating an idea internally. Do work backward.

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

MAY 21, 2023

Are you considering hiring a public relations agency? The Benefits of a Public Relations Agency III. In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. Get access to personal networks with stakeholders, influencers, and publics. Single PR project.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. It becomes the same as the desired result in the mind of the consumer. Branding Sets Expectations. Think on that. Indifferent?

Brand 109

Brand Branding Publicity Consumer 109

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. Internal comms takes center comms stage in hybrid work.

Marketing 198

Marketing Content Marketing Data Social Media 198

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. Consumers don’t just want to hear from a company, no matter how much they trust the brand.

Corporate 0

Corporate Agency System Meeting 0

Buzzstream

FEBRUARY 9, 2024

However, not all product or brand releases warrant a press release. If you are launching a new brand or product, tailor your press release to resonate with journalists at industry trade publications, so always tie it back to what they find valuable and relevant. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Onclusive

JUNE 29, 2018

KFC went through a highly publicized, somewhat bizarre crisis in the U.K. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Utilize data to understand and analyze the situation. Respond quickly and transparently. Scott Monty is an internationally recognized Fortune 10 leader.

Crisis 186

Crisis How To Brand Branding 186

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

PR Fuel

JUNE 17, 2021

They’re also a great way to ensure the wider public has immediate access to your news announcements. Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards.

Writing 59

Writing SEO Google Local 59

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. Keep in mind that larger organizations may have many more employees involved in the post-publication process compared with a startup or small business.

eBook 145

eBook Product Launch Software Internal 145

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118