5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78

PRSay

AUGUST 25, 2020

PRSA recently hosted a webinar in its Diverse Dialogues series to celebrate LGBTQ Pride Month. According to a study by GLAAD and Procter & Gamble called “ LGBTQ Inclusion in Advertising and Media ,” non-LGBTQ people who see LGBTQ people in ads are 70 percent more likely to support that brand.

Community 189

Community Brand Branding Advertising 189

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

Cision

APRIL 25, 2016

Ninety-two percent of consumers trust recommendations from individuals over brands and 65 percent read more than four reviews before they put their trust in a business. Social media influencers. Follow their four recommended steps to implement a social media influencer relations strategy. Ready to get started?

Social Media 120

Social Media Brand Branding Media 120

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Each month, social media advertising continues to change and develop. There are over 2.7 There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Barokas

JULY 10, 2017

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

Social Media 60

Social Media How To Media Resources 60

5W PR

JANUARY 16, 2024

Consumers today crave more than just a perfect smile. Personalization The first element of a true connection with consumers lies in personalization. Understanding the diverse needs and preferences of a consumer base is paramount. But in the midst of the shiny packaging and celebrity endorsements, the truth remains.

Industry 78

Industry Education Consumer Ethics 78

Onclusive

SEPTEMBER 16, 2021

Social amplification trends allow you to quickly understand which articles are being amplified and engaged with on social media, which is a great measure of how much your content resonates and how many more eyeballs it receives beyond the original publication.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

PRSay

SEPTEMBER 7, 2021

Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 174

Ethics Public Affairs Policies Guidelines 174

Stephen Waddington

JUNE 30, 2021

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. A third of UK consumers use voice assistants daily.

Hotels 138

Hotels Travel Privacy Engineering 138

Karen Freberg

MARCH 11, 2020

Email, social media, etc are all good here. Since I am dealing with clients for my social media classes, I sent an email out to both Tony of the Louisville Bats and Dodie of the Kentucky Derby Festival. Be consistent, respectful, and understanding in your messages and updates. Let your clients know what is going on.

Social Media 92

Social Media How To Media Resources 92

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years. Additionally, traditional media outlets are getting more complicated and cumbersome to navigate. We will also be hosting a webinar on this topic on June 25th, 2020.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

FEBRUARY 22, 2018

After 10 years as a journalist I went to the other side … I became a spokesperson for the City of Chicago Department of Business Affairs and Consumer Protection, which allowed me to continue working with the media and tell good stories. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

Interviews 284

Interviews Radio Small Business Pitching 284

Cision

AUGUST 1, 2016

Social media discussion offers an inside look at how and why consumers make purchases and what your brand needs to be doing better. They showed on how people shop for the school year and the role that social media plays in the decision-making process. Watch the on-demand webinar!

Brand 120

Brand Branding Retail Consumer 120

PRSay

SEPTEMBER 11, 2023

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 187

Enterprise Tools Technology Privacy 187

Cision

JUNE 19, 2017

Along with Tom Ritchie, product and marketing director of Cision EMEA, Barnett discusses the importance of incorporating earned, owned, and paid media to create a successful marketing strategy during Cision partner – Gorkana’s webinar The Rise of Earned Media. Basically, they trust earned media.

Strategy 158

Strategy Marketing Media Consumer 158

Prohibition

OCTOBER 2, 2023

We share strategies to encourage employees to advocate for their companies on social media, and how to turn C-suite executives into influencers. We’re consumed by content these days, so there’s a need for B2B marketers to look at alternative methods for capturing data. Do traditional marketing methods work anymore?

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This can also help guide your wider TikTok strategy and social media marketing by making soon-to-be viral and engaging content that your target audience will love.

Trends 62

Trends SEO Viral Social Media 62

Cision

JUNE 13, 2016

At their webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? ” Here, Mark gives us a sneak peek at what you’ll learn at the webinar and answers a few of our questions: Q: There’s been a lot of talk about influencers lately. Register for the webinar today! Q: Two-thirds of American adults use social media.

Communications 120

Communications Social Media Meeting Public Affairs 120

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th. Why should they pay attention?

Pitching 195

Pitching Data Technology Storytelling 195

NewsWhip

MARCH 27, 2023

We’ve written about this theme before, and it was a key part of our webinar with Sean deGroot — not all of your stakeholders will have access to the tools that comms teams have, nor do they need all the information that the comms team has, so drawing that distinction is an important part of the job.

Data 148

Data Crisis Corporate Crisis Management 148

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. 10 Tips to Activate Employees on Social Media. How can you break into or improve your word-of-mouth marketing?

Marketing 120

Marketing Customer Service Employee Mobile 120

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Edelman’s research shows that 60 percent of consumers are concerned about losing their jobs to the pandemic, he said. Remaining authentic.

Agency 117

Agency Crisis Communications Consumer 117

Cision

AUGUST 18, 2015

With the ubiquity of social media and the Internet today, connecting with others is easy. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. Social media management is a 24/7 job.

Communications 120

Communications Social Media Television Radio 120

The Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. This fact would have been material to consumers in their purchasing decision regarding the PS Vita. Content Marketing Mastering Social Media' PR TAKEAWAY.

Guidelines 168

Guidelines Training Employee Social Media 168

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. As with previous webinars, we were keen to benchmark exactly where marketers were currently at, and what their predictions were for the year ahead.

Trends 62

Trends Social Media Consumer Video 62

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. To reach your target influencers, use your media database to find their preferred platforms, then reach out with sponsored posts and ads. Follow the “Social Media Side Door” approach. Shared Media.

Media 180

Media Social Media Advertising Advertising 180

Cision

AUGUST 3, 2015

At her recent “ Build Your Brand With Instagram ” webinar, social media consultant Jenn Herman shared the best practices for using Instagram to connect with your followers. Watch the free on-demand webinar now! Make sure your consumers can find you. Want more strategies for using Instagram?

Instagram 120

Instagram How To Trends Social Media 120

Cision

FEBRUARY 18, 2016

Social media has given everyone a megaphone. When a brand can’t dictate the message anymore, it has to connect with its consumers. Want to learn the new rules of media pitching? 24 webinar today! This means that brands will have to connect to consumers in different places. If you’re still trying, stop.

Brand 120

Brand Branding Advertising Advertising 120