Sword and the Script

JULY 21, 2018

Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. That’s why attribution models are so vexing.

Creativity 64

Creativity Marketing Analytics Measurement 64

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Before starting any campaign, you need to carry out research on the type of content your target audience is engaging with and the online mediums they’re consuming content on.

Digital PR 62

Digital PR Analysis B2C Examples 62

Cision

APRIL 7, 2017

From B2B to non-profit to consumer technology, I knew I loved PR, but I wasn’t serving the right industry. There are so many ways to consume the news today, it’s important to make an impact where your customer is. What gets measured gets improved! You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. A recent study by the Content Marketing Institute and MarketingProfs shows: 2015 B2B Content Marketing Trends. How does my audience prefer to consume content?

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

PRSay

JUNE 11, 2021

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 157

Publicity Social Media Report Fashion 157

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. Case studies. Infographics. More interaction with consumers. With extra onsite content, there’s more reason for consumers to stick around. What does it include? Common ones include: Blogs. Assessments.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

Sword and the Script

JUNE 11, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Every year, Verizon puts out a cybersecurity study that exemplifies this idea. Pull out all the stops.

B2B 118

B2B Mobile Content Marketing SEO 118

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. For example, I would say “The study of 2,000 adults, by personal banking app [client name], was conducted to discover where in the UK Brits are the best at saving.”. Case studies. Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JUNE 28, 2016

In other words, influencer marketing with the big names may not be as effective as brands hope, according to a recent study of consumers. A survey by Collective Bias , of 14,000 adult consumers found, “30 percent of consumers are more likely to purchase a product endorsed by a non-celebrity blogger than a celebrity.

Infographics 61

Infographics Survey Consumer Study 61

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. Consumers, meanwhile, want financial guidance; they’re just not sure who to get it from.

Financial 83

Financial Industry Report Insurance 83

PRSay

MAY 30, 2018

For the uninitiated, deciding which social media platform to use can be one of your biggest challenges, as each channel has its own array of nuances affecting how users prefer to consume content. Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Each year we measure our success on whether YESS achieves its fundraising goal. We all know visual content is consumed faster and shared more often than text. The motto for the Duck Derby is “Adopt a Duck. Help a Child.” What a Duck Can Do.

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

Emily is a dual major studying Public Relations at S.I. Modern marketers are expected to master both traditional and digital skills to deliver measureable results. Delivering useful, targeted content is paramount to winning the hearts and minds of consumers. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. We’re at the top of the funnel here, looking at the people who consume your content. Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. And they’ll be using the right metrics to measure their success.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study.

eBook 120

eBook Product Launch Software Internal 120

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. You’ll want a designer or multimedia specialist on your team to help you add the visual element to your communications.

Marketing 52

Marketing Community Trends Case Study 52

Contently - Strategy

JUNE 11, 2020

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

PR Conversations

OCTOBER 20, 2015

Most of the time I’m affected is when I read non-fiction (biographies or case studies). For example, a couple months ago, the company published a great infographic about what consumers talk about in terms of payments on social. I often think about how I can incorporate something into my job (or why I should not take that path).

Conference 40

Conference Meeting Case Study Film 40

Contently - Strategy

SEPTEMBER 15, 2021

We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. We also pulled some industry-level benchmarks, measured by Contently’s content marketing platform. The rate held steady through April until dipping slightly in May.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

OCTOBER 17, 2016

Do Your Due Diligence – Study from Some of the Best. Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Determine a format that will work with your organization’s brand…and get to work! Collect Data.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. That’s a new world.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Engagement with news brands online is messy and tricky to measure. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

AUGUST 30, 2018

billion email accounts across the globe as of 2018, according to a study from The Radicati Group. Content marketers can personalize the emails they send, which consumers prefer. Consumers want you to know their name, send relevant information and offer products that fit their lifestyle, according to research from Evergage.

Content Marketing 42

Content Marketing Marketing Newspapers Infographics 42