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Influencer marketing for hotels

5W PR

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant.

Hotels 88
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Mass Market vs Boutique: Finding the Best Hotel Group for You

5W PR

When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence.

Hotels 78
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How to Attract Gen Z Consumers to your Wine Brand

5W PR

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

Consumer spending is taking flight, and travelers are eager to rediscover the world after a period of grounded dreams. Local Partnerships Partner with local businesses, restaurants, hotels, and activity providers to offer exclusive deals and packages. The answer lies in understanding the evolved traveler.

Travel 78
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Wuhan coronavirus: Trends and considerations for communicating during public health threats

Shift Communications

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . The parallels drawn between the Wuhan coronavirus and SARS prompted us to reflect on some significant changes since these past threats in how our society consumes and expects information. Complexity demands clarity.

Trends 127
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Voice moves from awareness to application

Stephen Waddington

Voice is evolving from an interface to a distinct channel according to the Voice Consumer Index. Data on the adoption of voice technologies by consumers is hard to find. That has changed thanks to the Voice Consumer Index published by Vixen Labs in partnership with the One Voice Network. Voice has high levels of awareness.

Hotels 138
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Encouragement to Start the Rewarding APR Journey

PRSay

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. What impressed me was her knowledge and approach to public relations. But after a few classes, I had to drop out due to a work project that was consuming all my time. I had not majored in public relations in college.

Hotels 209