PRSay

FEBRUARY 2, 2024

In fact, measurement vendors such as Onclusive can now follow consumers’ online footprints to show how an earned-media placement leads to sales — the platform’s technology showcases PR’s business impact through metrics such as potential customers, amplification and website traffic.

Trends 184

Trends Video B2C Measurement 184

Stern + Associates

FEBRUARY 13, 2024

I recommend reading widely and consuming media (podcasts, newsletters, blogs, etc.) A recent survey from the Manpower group found that 75% of employers globally report difficulty in filling roles. “Also, there’s no substitute for taking time to cultivate personal awareness and self-education. However, not all workforces are alike.

Internal 107

Internal International Groups Employee 107

Bianchi Biz Blog

FEBRUARY 22, 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

Stern + Associates

NOVEMBER 13, 2023

In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway.

Trends 117

Trends Communications Conference Leadership 117

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff? Are you involved in our community in some way (such as a partnership with an LGBTQ advocacy or other group)?

Employee 201

Employee Community Leadership Enterprise 201

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start. The post How Email Newsletters Drive Executive Visibility appeared first on Stern Strategy Group.

B2C 103

B2C Leadership B2B Education 103

PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

It’s time-consuming, and time is the basis for our compensation in most cases. Thought leadership content is persuasive. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. They know media relations is labor-intensive and not as scaleable as SEM or paid social.

SEO 227

SEO Agency Reputation Policies 227

Sword and the Script

JULY 11, 2023

Pitchin’ and Sippin’ by Lexie Smith Lexie Smith covers PR trends and tips (over “sips”) and also features interviews with journalists and other PR pros, mostly in the consumer lifestyle space. This new mom also provides helpful tips and perspectives on how she runs her business.

Publicity 136

Publicity Small Business Trends Leadership 136

Stern + Associates

MAY 6, 2024

Since making the career change to marketing in 2010, I’ve been a consultant and advisor, evolved to PR agency work and now oversee marketing for Stern Strategy Group—helping with our leader-to-leader marketing and communications for our business and its clients. Looking to drive your business goals and elevate your online presence?

Strategy 71

Strategy Marketing SEO B2B 71

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Shift Communications

FEBRUARY 8, 2022

The cries from consumers for cultural awareness and DEI initiatives from brands was incredibly hard to navigate. . In the height of this, SHIFT polled consumers to see what they thought about brands statements. In the height of this, SHIFT polled consumers to see what they thought about brands statements. The findings?

Employee 78

Employee Leadership Consumer Internal 78

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. Reputation management definition. The difference between PR and Marketing. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The study found 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information. How much money do PR professionals earn? The results?

Survey 99

Survey Industry Leadership Study 99

PRSay

MAY 3, 2023

Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Consumers, employees and investors strongly agree that healthy business performance is the most important factor in deciding what to buy, where to work or how to invest.

Reputation 161

Reputation Corporate Report Employee 161

Stern + Associates

OCTOBER 24, 2023

Whether it’s altering consumer choices, enhancing employee experiences or making sense of algorithms, Sunstein proves that understanding human behavior is not just a study — it’s the master key to influence, persuasion, change and the art of thriving in an AI-integrated world. That can be a great motivator of behavior change.

Tools 110

Tools Employee Government Strategy 110

PRSay

APRIL 9, 2024

In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. Our vision is to create a movement that changes human behavior, not dissimilar to the Truth Initiative that educated consumers about the harms of tobacco.”

Education 94

Education Resources Interviews Study 94

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing to promote a sense of thought leadership. Don’t run away from consumers. When B2B tech brands consider research options, they can be quick to write off developing data that polls or surveys consumers. For B2B tech brands, walking that line is important. Focus on the findings instead. This is a mistake.

B2B 147

B2B Data Retail Survey 147

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 165

Trends Nonprofit Consumer Newspapers 165

5W PR

DECEMBER 5, 2018

For many companies, social media marketing initially seems to belong exclusively to the business-to-consumer marketplace. Showcase Value Via Thought Leadership. Perhaps even more so than standard consumers, B2B clients expect to be sold to using evidence, and useful information. Develop Engagement and Visibility with Groups.

LinkedIn 76

LinkedIn B2B Social Media Marketing 76

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). percent of all M&A deals announced during 2021 involved a leak.

Reputation 78

Reputation Real Estate Internal International 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. To be shareable, content must be optimized, so fluency in SEO basics is a necessary skill.

SEO 204

SEO Analytics Measurement B2B 204

PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. When I had to skip a gathering because of other obligations, I missed the camaraderie of our group. Take breaks from consuming news. Make time to exercise.

Exercises 176

Exercises Energy Groups Consumer 176

PRSay

JULY 29, 2022

We face, as individuals and as consumers, an era where people no longer believe in top-down messages,” said Santiago V. Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. They agreed that an organization’s messages should support its goals and serve the needs of its audience.

Communications 156

Communications Public Affairs Insurance Insurance 156

Stern + Associates

DECEMBER 8, 2022

After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success. The post How to Build an Executive Visibility Social Media Strategy appeared first on Stern Strategy Group.

Social Media 86

Social Media Strategy How To Media 86

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. Hinda Mitchell is the founder and president of Inspire PR Group , a national, multi-service public relations and marketing communications firm based in Columbus, Ohio.

Crisis 138

Crisis Crisis Management Crisis Communications Journalism 138

PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

Community 188

Community Brand Branding Advertising 188

PRSay

MARCH 6, 2023

News of such events commands the attention and emotions of consumers. Companies have also wondered how to respond on social media after natural disasters and the deaths of heads of state or celebrities. Jay Baer, founder of the digital marketing firm Convince & Convert , advises organizations to stay silent during tragedies.

Social Media 164

Social Media Publicity Media Journalism 164

PRSay

APRIL 15, 2021

Consumers are increasingly looking to companies to address or even solve some of society’s most complex challenges. Now, we’re in an age of hyper-transparency and consumers are asking us to act in the common good. ” — Kevin Waetke, APR, Fellow PRSA, Associate Vice President, Corporate Marketing, Sammons Financial Group.

Company 187

Company Employee Internal International 187

wiredPRworks

APRIL 13, 2022

Visuals matter Make it emotional Connect with values like ESG Build communities around groups like women entrepreneurs Differentiating between financial services firms and financial services influencers Why volunteering is essential. Bank, Capital One and TD Bank discover ways to motivate consumers to act. How did they meet?

Financial 52

Financial Social Media Banking Media 52

David PR Group

APRIL 4, 2024

Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions. However, Boeing’s situation is a stark outlier, necessitating a radical reevaluation of its crisis management approach.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

Cision

APRIL 19, 2016

Trust is the foundation of any relationship, says Deborah Radman, senior associate at The Stevens Group. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA. What are you most excited about in your new role as senior associate at The Stevens Group?

Ethics 120

Ethics Consumer Leadership Groups 120

Reputation Us

NOVEMBER 28, 2022

His leadership decisions have spilled even more. Those headlines, hard to miss as they are, often obscure very real leadership decisions about strategy, employee performance and customers. 4 Leadership Essentials: Clear expectations improve employee performance. Musk’s leadership at Twitter demonstrates few of those qualities.

Twitter 78

Twitter Banking Financial Employee 78

Onclusive

DECEMBER 6, 2019

Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Consumers are increasingly looking to the companies they do business with to make an impact on social and economic issues. Digital Sales and Marketing World. Dates: April 5 – 7, 2020. Location: Hartford, CT.

Conference 329

Conference Marketing Case Study Measurement 329

Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

Marketing 62

Marketing Privacy Training Strategy 62

Stern + Associates

DECEMBER 1, 2022

Never giving mere speeches, Dr. Gardner customizes every presentation, often based on significant upfront diagnostic work that identifies collaboration barriers, structural and cultural impediments and leadership opportunities. Her tailored insights spark action by pushing audiences to find pragmatic applications for smarter collaboration.

Measurement 62

Measurement Automotive Employee Financial 62

ImPRessions - Crenshaw Communications

FEBRUARY 16, 2016

Show your connections you value their insight and thought leadership. As you spend more time infiltrating discussion groups and Q&A forums, you’ll be able to identify the real influencers – the most well-connected and powerful voices in various sectors. Seek out and join industry and special interest groups. Be a commenter.

LinkedIn 159

LinkedIn Groups Community Leadership 159