Stephen Waddington

SEPTEMBER 4, 2020

Consumer research has been tricky during the pandemic. Survey fatigue has also become an issue. It has developed a tool as part of its Brandwatch Consumer Research platform to listen to public conversation from specific groups of people by demographic or interest. It’s been challenging to run focus groups and polling.

Groups 140

Groups Tools Reddit Web 140

Landis PR

APRIL 29, 2024

There is a relatively high proportion (21%) of adults paying for online news and Finnish news remains the most highly trusted among the countries surveyed. According to the Digital News Report 2023 survey by the Reuters Institute at Oxford University the proportion has risen in three consecutive years. million users Facebook : 3.59

Radio 59

Radio Pinterest Television Government 59

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. Learn more about the AICPA survey from the release issued on Business Wire.

Financial 153

Financial Healthcare Survey Consumer 153

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Consumers demand more diversity in social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs.

Tools 232

Tools Radio Trends Pitching 232

5W PR

DECEMBER 7, 2020

Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data. It came as no surprise that marketers named Facebook their favorite platform for reaching their business goals. 78% said so.

Social Media 103

Social Media Trends Media Policies 103

Stephen Waddington

JANUARY 12, 2022

Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers. News media has leaked advertising revenue to digital platforms, notably Google and Facebook, over the past decade. In many parts of the world audiences have fallen during 2021 because of these factors.

Report 122

Report Media Journalism Privacy 122

Polaris

MAY 5, 2015

Earlier this year, she conducted an online survey with 1,674 YMC members. In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly).

Brand 100

Brand Branding Pinterest YouTube 100

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. With the community’s growing influence, how can businesses target and win over Hispanic consumers? Doing research about traditionalists’ values and the media they consumed in their home country can help narrow down what businesses can target.

Marketing 184

Marketing Nonprofit Community Mobile 184

Buzzstream

MARCH 12, 2020

In BuzzStream’s latest survey of 1,001 people, we teamed up with Fractl to discover the online marketing tactics Americans are happy to participate in — and which ones they avoid. . In our survey, we learned some surprising findings: . We surveyed 1,001 Americans using Amazon’s Mechanical Turk. All About Ads.

Advertising 131

Advertising Advertising Marketing Privacy 131

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook reels have been gaining traction recently as the platform mirrors the short-form content trend popularised by TikTok, following success on Instagram. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Cision

MAY 30, 2017

This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. The same is true for review sites like Yelp, TripAdvisor, Angie’s List, Glassdoor, Consumer Affairs, G2Crowd, TrustRadius, Spiceworks, or any of the hundreds of industry-specific rating platforms. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

Communications Conversations

JUNE 18, 2020

Meanwhile, consumers seem to be screaming that they want better customer service! As you can see above, “memorable content” and “compelling storytelling” are high on marketers’ priority list–but much lower on consumers. Social media marketers have been investing in Facebook and Instagram for years.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

SEPTEMBER 25, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. They especially favor Facebook and Twitter and use these inconsistently for promotion and engagement. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. The convenience?

Social Media 86

Social Media Media Mobile SEO 86

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

45% of people watch more than an hour of Facebook or YouTube videos a week. Interesting statistic: According to a recent survey, over 80% of journalists said they are more likely to open an email that contains statistical information from a study as a subject line. More video content is uploaded in 30 days than the major U.S.

YouTube 136

YouTube Training Video Survey 136

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

Landis PR

OCTOBER 11, 2021

This free-to-the-public event was designed to create broad brand awareness and educate consumers about safety through interactive demonstrations, displays and lively presentations. . A survey summary concluding that research is critical and that driver assistance programs can save lives. Content creation.

Local 98

Local Newspapers Sports Video 98

NewsWhip

OCTOBER 26, 2021

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> While we’re on pitching, Spin Sucks looks at tips from recent surveys. Mention examines peer influence in Facebook Groups for PR. “A

Tools 100

Tools Survey Pitching Analytics 100

Communications Conversations

JULY 6, 2018

One recent survey showed that in 2016, 29% of respondents were interested in long-form (20+ minutes) video content. Instagram recently released data that claims its users spent 53 minutes per day with the Android app in June—just five minutes less than Facebook users spent with their app. And we know Instagram continues to grow.

Social Media 87

Social Media Instagram Media Video 87

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint. At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content.

Measurement 78

Measurement Publicity Television Analytics 78

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ).

Blogging 183

Blogging Comparison eBook Case Study 183

Business Wire

JANUARY 19, 2017

Trends and technical advancements have influenced how news is both distributed and consumed. TRUSTED SOURCE The credibility and tradition of trust earned from journalists and other downstream consumers of Business Wire content enables companies of all sizes to confidently submit press releases for distribution across the wire.

Financial 164

Financial Video Consumer Data 164

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. Achieving these more valuable reactions from users means you have to share or tell a great story without presenting problematic content, which Facebook penalizes.

Facebook 113

Facebook Social Media Analytics Blogging 113

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Were you surprised by any of the survey findings? .

Survey 90

Survey Marketing Content Marketing Measurement 90

The Proactive Report

JUNE 4, 2014

But traditional market research is expensive and time-consuming. It’s also not 100% accurate and reliable, because the minute someone knows they’re being surveyed they are no longer in a natural, genuine conversation about your products or your industry.

Survey 124

Survey Measurement Social Media Facebook 124

NewsWhip

OCTOBER 21, 2020

According to Gartner’s 2020 survey , CMOs, who once sought brand awareness above all else, now seek positive brand perception and trust. They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. The Crisis Information Gap.

Crisis 158

Crisis Reddit Reputation Tools 158

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Take for example one of Business Week’s “2012 Year in Crisis PR” case studies: Facebook. SoMe = Facebook, Twitter, YouTube.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

Sword and the Script

DECEMBER 3, 2019

Cision and PRWeek published the results of a third annual global survey of PR professionals. Among the findings, about one-third (34%) of the 527 respondents say their media budget goes toward earned media, which up from 26% from the same survey last year. Surveys of reporters show they all favor Twitter by a very wide margin.

Data 87

Data Enterprise Survey Instagram 87

The Proactive Report

MAY 12, 2016

Our news feeds and Facebook walls are overflowing with what people did for lunch today or how tasty their grandma’s apple pie was or how much they love pizza and rosé wine, or how they “literally can’t even” – whatever that means, it’s become a battle for attention. FOLLOW THE MONEY. CHALLENGES.

Real Estate 100

Real Estate Brand Branding Survey 100

Marketwired

DECEMBER 15, 2015

According to a study from Internet Retailer, 60% of global consumers use their mobile device as the primary or exclusive internet source. In it, 76% of those surveyed reported using outside-produced video. Yes, technically, Facebook is “free” to sign on and use. We need to drive the conversation on them. Understand Mobile.

Mobile 100

Mobile Retail Video Social Media 100

Cision

APRIL 4, 2016

Specifically, if content doesn’t make an immediate impression with a consumer they are highly unlikely to give it a second thought much less share it. He focuses on “arousal” – the specific emotions and feelings that content evokes in the consumer. So how do we make a great first impression with content?

Viral 120

Viral Journalism Advertising Advertising 120

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. Consumers want to interact with your brand values. Be Consistent, Long-Term Timing. Make It An Experience.

Corporate 116

Corporate Retail Policies Employee 116