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How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Cision

How is the average news consumer supposed to separate fact from fiction? The AP, as the media cooperative is colloquially known, has been a paragon of neutrality and fact-based content for 171 years, but only recently has it gotten attention specifically for the work it is doing to rid the world of misinformation, one piece of news at a time.

Facebook 303
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106
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How to Build Social Media Savviness

Barokas

If you’re an avid reader of the blog, then you’ve already seen previous posts from my colleagues Holly ( social media monitoring ) and Marney ( 5 common social media mistakes ). Now I’ll share my two-cents on how to further develop your social media savviness. Steps to Mastering Social Media.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

The conclusion to the story of the digitisation of news media may only take a matter of months. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. The split in advertising is roughly equal.

Print 102
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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Organic reach on social media was also still possible for brands. As marketers, leaders and media consumers, we need to shift our views of traditional news outlets to incorporate more niche, targeted outlets.

Trends 165
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The Top 10 PR Disasters in 2021

Prohibition

It certainly wasn’t a good move and after an influx of social media comments and press articles, it of course resulted in him resigning. They admitted that it intended to shock, but never to offend any consumers. Hats off to Aldi’s social media team! Facebook got caught keeping secrets. Caterpillar Gate .

Crisis 146
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What's to Like about Twitter's Rebrand

Mindful Marketing

I have no inside information on Musk’s strategy, but here are a few considerations that may have gone into the surprising decision: 1) Appeal to Gen Z: Overtime, virtually every brand loses followers simply because its core demographic’s wants and needs change as it gets older and those consumers age out of the market.

Twitter 100