ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 51% of consumers are getting their news from their mobile device and the trend is going upwards.

Mobile 152

Mobile SEO Web Training 152

NewsWhip

SEPTEMBER 26, 2019

The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. million engagements across the web and social and was shared over 265k times on Facebook. Top Posts for Climate Strikes on Facebook. Top 10 articles on climate change by engagement. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Artificial intelligence also has the potential to revolutionize journalism. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Social Media Measurement Television 167

Cision

NOVEMBER 30, 2016

Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. You got to do so much, so much faster if you were willing to work.

Software 0

Software Media Leadership Journalism 0

Cision

APRIL 22, 2015

Last week, Cision’s journalism facing brand Help a Reporter Out (HARO) attended New Media Expo in Las Vegas. We received tons of great info on content creation , storytelling and writing, so below we highlighted some of the best takeaways: 1. See all of Ekaterina’s visual storytelling tips here. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Twitter, Facebook and Instagram are extremely popular with major brands and their followers. Social media users passed the 3.5

Social Media 52

Social Media Brand Branding Customer Service 52

Flatiron Communications

NOVEMBER 23, 2014

The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” Here’s a link to a photo and my tweets from the first day of the Summit (courtesy of Eventifier ).

Storytelling 34

Storytelling Television Radio Media 34

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Watch. MarketingProfs. Seth’s Blog. Marketing Land. TopRank Marketing Blog. “It’s PRWeek Online. SEOBook Blog. The Convince & Convert Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

FEBRUARY 3, 2017

We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. Many times, the agency spearheads the job of launching and maintaining multiple content marketing platforms to deliver the client’s message — journalism aside. Search dominates.

SEO 120

SEO Creativity Mobile Journalism 120

Cision

APRIL 28, 2016

In this interview, Ray discusses what makes good storytelling, why audiences are ignoring brand content and how to provide authenticity in your communication with your audience. How will your background in journalism give you an edge in this role? And storytelling is a key part of that. Consumers are sovereign.

Content Marketing 120

Content Marketing Community Mobile Storytelling 120

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Social media breakup.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? How will your background in journalism help you in this new position? Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. Want to improve your media relations?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Solo PR Pro

JANUARY 7, 2019

Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Consumers trust content that shares experiences, teaches, and helps the reader make a fact-based decision.

Trends 45

Trends Google Crisis Management Data 45

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. Combine this with your LinkedIn contacts, your Twitter and Facebook followers, and we start to get some traction and reach. How do you do it?

Television 75

Television Groups Storytelling System 75

Beyond PR

MARCH 6, 2018

Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

FEBRUARY 2, 2017

Gannett recently “downsized” 350 jobs and the Wall Street Journal laid off 48 (although to be fair, the Washington Post – with 750 newsroom positions – is adding dozens of journalists ). With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. Please weigh in!

Print 48

Print Newspapers Interviews Journalism 48

Shift Communications

NOVEMBER 21, 2014

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. It worked, as a number of outlets – including the Wall Street Journal and Fast Company – picked up on it.

Facebook 167

Facebook Real Estate Analytics Report 167

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. For every story I tell, I look at how it affects the consumer – what is that humanistic element?

Automotive 92

Automotive Meeting Report Journalism 92

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Ishmael's Corner

FEBRUARY 24, 2015

Go to virtually any online media property and you’ll find two social buttons, Twitter and Facebook. A button for Evernote joins Twitter and Facebook on The Wall Street Journal. It caused me to wonder if the Journal sold this real estate, perhaps with some type of payment model tied to usage. Do you think that’s misguided?

Measurement 60

Measurement Real Estate Storytelling Journalism 60

Sword and the Script

DECEMBER 10, 2019

One-person companies no longer rely solely on their own Facebook page, but on a clever mix of press work and content that they place on their social media channels and websites. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. 16: Ted Seward. ” Jered Martin | OnePitch.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

NewsWhip

MAY 12, 2021

PepsiCo’s nine human drivers for consumers | 5:28-7:33. We try to be very consumer-centric. We have a consumer centricity team. ” So, it helps us not be that brand that’s activating on every trend and annoying consumers by trying to be cool. I think Facebook for some brands is a standby and is super important.

Trends 78

Trends Brand Branding Reddit 78

Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Earlier roles include Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising and Edelman Worldwide as a senior vice president.

Agency 100

Agency Advertising Advertising Twitter 100

prTini

OCTOBER 31, 2014

The Five Parts to Brand Storytelling Nearly Everyone Misses. How Facebook Is Changing the Way Its Users Consume Journalism. Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. Cheers and happy reading! . Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. offline and internet presence, Facebook and Instagram, Roblox and other game/metaverse platforms, influencers).”. PR isn’t just PR anymore. Trend 1: ESG.

Trends 52

Trends Trade Shows Agency Communications 52

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. 10) Amy Porterfield. Online Marketing Made Easy. 12) Neal Schaffer.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. They’ve also become social using platforms such as Facebook and Twitter in a bid to directly engage with their readers. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

As the election was unfolding and in, “The State of the Media Report,” we learned how Facebook and Google tailor their algorithms to present and disseminate content across the world has a major huge impact. Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform.

Report 225

Report Media Advertising Advertising 225