6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. There are new streaming services launching every year, wave after wave of content rollouts and demands for consumer attention. Is “storytelling” on it its own really enough to make your brand stand out?


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5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

Why and how to embrace multimedia storytelling

PR Daily

According to Muck Rack’s 2019 State of Journalism Report , adding an image was a top method to get the attention of many reporters. Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No.

What Does “Storytelling” Mean to You? 105 Answers from Communicators

Sword and the Script

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

How brand journalism fills the void as media outlets dwindle

PR Daily

Rather than praising the company and its products in marketing-speak, the company-owned print and online publications maintain a neutral tone, cover a broad range of industry news and offer helpful advice to customers and consumers. Brand journalism—sometimes called corporate journalism or corporate media—can increase website traffic, educate stakeholders, publicize the organization’s good deeds and attract customers. Brand Journalism

3 Rewards to Reap From Brand Journalism


Today, consumers want complex, multi-level stories that will make them feel an emotional connection. The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

4 reasons to take the plunge into brand journalism

PR Daily

No one knows for sure, though brand journalism seems likely to stand the test of time. Great storytelling never goes out of style, after all. Launching a brand journalism initiative is no simple undertaking, however. Perhaps more than anything, brand journalism requires a companywide understanding of chief objectives and expectations. FREE GUIDE: The 7 questions you should be asking about brand journalism ]. It’s another spoke in your storytelling wheel.

New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19

PR Daily

Deloitte’s 2020 Holiday Retail Survey revealed that more consumers than ever before are shopping online to prepare for the holidays during COVID-19.

Why PR pros should consider immersive storytelling

PR Daily

The future of public relations and journalism are two sides of the same coin, and both are experiencing powerful technological advances that are reshaping how communicators tell and distribute stories. While these changes have disrupted old business models and best practices, they’ve also benefited audiences by making it easier to access and consume the news and content they want, on their terms. What does the future look like for journalism?

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one. Data-driven journalism is the future.

Inside Experian’s bid to help consumers boost their credit scores

PR Daily

consumers to voluntarily add payment histories for things like their mobile phone and utility bills to their credit profile. This is particularly relevant to consumers with “thin” credit files. Consistently making mobile phone or utility payments has never been a factor in determining a credit score, let alone a consumer’s being able to control the addition of that information. After all, we can only help those consumers who choose to sign up and try this free product.

When the Media Fails to Distinguish Between PR and Advertising

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google.

24 great B2B and B2C brand journalism sites

PR Daily

All three are examples of a trend that has accelerated in the past six years: brand journalism sites. Why practice brand journalism? Ragan Communications chief executive Mark Ragan, a former national political reporter and an early advocate of brand journalism, offers his philosophy : Stop begging the media, and become the media yourself. But brand journalism works only if your story is credible, is helpful to the reader and eschews all corporate-speak and jargon.

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5 tools to help PR pros measure storytelling efforts

PR Daily

PR pros have embraced storytelling more than ever before. Though media relations and other PR strategies have always contained elements of storytelling, the rise of content marketing and brand journalism means communicators must craft tales that their audiences want to read if they want to stay relevant and gain public favor. However, like many traditional PR strategies, measuring the impact and success of storytelling campaigns can seem an insurmountable task.

Online ads have ‘oversaturated’ consumers, Gucci’s straitjackets meet backlash, and Yahoo unveils a new logo

PR Daily

Also: Amtrak blames millennials for dining car’s demise, storytelling wisdom from Toyota and Hilton, and why you should combine newsrooms with social media. Good morning, PR pros: During Advertising Week New York , Hearst’s former chief content officer, Joanna Coles, bluntly told attendees that advertisers were to blame for consumers’ aversion to ads. She later said it was because marketing and advertising pros “oversaturated” consumers.

7 Ways PR People Can Support Journalism

ImPRessions - Crenshaw Communications

What’s more alarming are indications that journalism is under siege for its role in democracy. Beyond our own consumption, now is a great time to support the types of journalism that are under the most pressure — local news reporting and investigative journalism. But they’re getting better, and they are what pays for journalism. Aggregated news is not original journalism. There are now five PR people for every working journalist.

8 trust indicators to look for in the media you pitch

PR Daily

They’re meant to look like local news but aren’t honest journalism,” she said, citing a rash of 1300 sites publishing pay-for-play political misinformation in the weeks before the election. She also shared these “Eight Trust Indicators” of what to look for in legitimate, credible media outlets to consume—and pitch. Brand Journalism COVID-19 Crisis Communications External Communications Media Relations PR Industry Social Media Storytelling Writing & Editing

Google co-founders step down, Riot Games pays $10M in harassment suit, and most consumers distrust organizations’ data use

PR Daily

The framework includes provisions that protect “a vulnerable group of consumers over age 12 and under age 16,” the option for consumers to “request access to and deletion of” any personal information organizations have gathered, requirements to make organizations’ privacy policies “much easier to read and understand,” and more. The framework underscores consumers’ growing concerns over data collection and privacy, and calls are mounting for organizations to find solutions.

How to make brand journalism work for any organization

PR Daily

Brand journalism offers insight, entertainment and awareness without off-putting marketing jargon and tactics. Many smaller organizations struggle with brand journalism because they think you need a big budget, fancy software or an experienced team of former journalists to make it succeed. Brand journalism is about sharing your story in a unique, authentic, noncommercial way. Be a storyteller, and answer real questions.

How Edmunds measures the quality of earned media

PR Daily

A look at how the consumer car shopping website quantifies media coverage. As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing.

Consumers question PR pros’ integrity, United courts Gen Z with discounts, and KFC offers a ‘date’ with the Colonel

PR Daily

A new study for Bospar reveals that many consumers have a similar view about the state of the media and the role of PR in creating that distrust. Now, the chain is leaning into its oddball brand voice by offering consumers the chance to date “the Colonel” virtually: The rumors are true, we are making a game where you can date Colonel Sanders. If done correctly and fitting with the rest of your PR and marketing initiatives, it can also endear consumers and make them more ardent fans.

How PR Can help shape marketing messages

PR Daily

Content marketing and PR are the driving forces behind establishing credibility and creating consumable content that resonates with audiences. Brand Journalism Content Marketing Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications

Coca-Cola seeks sugar alternative—and consumer stories

PR Daily

RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. Though the story challenge could bring Coke additional fodder for its brand journalism efforts , the moves also serve to complement the company’s push toward sugar alternatives. Sugar has become the enemy of the modern healthy diet, and the Coca-Cola Company is looking for a replacement.

During COVID-19, the pivot must serve customers’ needs

PR Daily

Consumers are spending more time at home, consuming more digital content than ever before. However, the “pivot” that brands must make in 2020 and beyond is more than embracing “e-commerce” and direct-to-consumer strategies.

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5 tactics for successful survey research in times of uncertainty

PR Daily

This year we’ve seen massive swings in both consumer behavior and news cycles, but that doesn’t mean data is out and mediocre company milestones are in. It’s harder to uncover motivations, perceptions and rationale—the why behind consumer attitudes and actions.

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Lippe Taylor’s Stephanie Smirnov: It’s an ‘extraordinary time’ for communications

PR Daily

Smirnov says that communicators must be insatiable when it comes to the data that helps them understand the ways consumer habits have permanently changed. The role of a brand who’s creating really excellent content, brand journalism … is going to have more of an opportunity than ever.”.

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

For communicators working with artists, the feature could offer additional opportunities to interact and offer “extras” to consumers in the way of trivia, stories and interviews. consumers purchased $9 billion in items online on Nov. Also: U.K.

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BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

The announcement follows similar acquisitions across digital media publications as organizations fight for both consumer attention and advertising revenue.

5 quotes that highlight the power of storytelling

PR Daily

Through compelling storytelling, brand managers can increase their organizations’ exposure, build relationships that lead to brand loyalty and gain the attention of journalists—without sending a pitch. Here are five quotes that show just how important storytelling can be to your organization: 1. Gone are the days when you could hawk your wares to consumers, hoping that the sheer brilliance (or stupidity) of what you made would entice people to pay attention to your brand.

Facebook CMO steps down, Delta Airlines to block middle seats until 2021, and Netflix offers socially distanced ‘Stranger Things’ experience

PR Daily

Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.

Twitter slapped with GDPR fine, Utah’s Dixie State University to change name, and Coca-Cola offers gifts via Twitter Santa

PR Daily

The Wall Street Journal reported : Ireland’s Data Protection Commission said on Tuesday that it is fining Twitter Inc. To enter, consumers must follow Panera and Pepsi on either Twitter or Instagram and “post your virtual party selfie” using the sweepstakes hashtag.

U.S. announces limits on in-flight service animals, Netflix stands behind Elliott Page, and Oreo partners with Lady Gaga

PR Daily

The global campaign encourages consumers to purchase select products to give back or make a donation at DoleUnstuffedBears.com , which will be given to one of Dole’s charitable partners.

Why and how you should infuse personalization into your PR

PR Daily

Consumers today expect brand experiences to be designed just for them, and the real-time data available today helps PR professionals deliver unique messages to a micro-targeted audience. Younger consumers are moving away from large, public-facing social media platforms and turning to interest-driven apps. For example, instead of joining a Facebook group for runners or diabetics, today’s consumers prefer the personalized experience of Nike’s Running Club app or Diabetes Pal.

Why telling sustainability stories is important year-round

PR Daily

Purpose-driven storytelling should be told year-round, not once a year when your corporate social responsibility report is published. Storytelling around your organization’s purpose and socially responsible efforts shouldn’t get pushed down your priority list.

Nestlé renames ‘out of step’ candies, Instagram introduces marketing data settings as ‘Reels’ get ads, and Oreos goes gluten-free

PR Daily

” As organizations continue to brainstorm creative ways to answer changing consumer behaviors during and beyond COVID-19, the product highlights the opportunity for creative and branded partnerships.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The bit of brand journalism led to an app and a video series. If you use standard and safe restaurant techniques, try a little brand journalism to help consumers understand why. For PR pros, it has become essential to become your own storyteller and form an in-house media outlet. Brand Journalism Crisis Communications Media Relations PR Industry Social Media Storytelling Visual & Video Communications

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Ben & Jerry’s partners with Colin Kaepernick, Disney announces huge streaming push, and Google to combat vaccine misinformation

PR Daily

consumers will spend less during the holidays, ‘Grey’s Anatomy’ nabs Twitter engagement, and more. As you’re altering your holiday campaigns and searching for ways to engage consumers and employees during COVID-19, don’t forget the power of gifts.

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How to manage your COVID-19 response

PR Daily

Learn from speakers including: Kim Markus, consumer marketing and PR manager for Scotts Miracle-Gro. Battered reputations and shaky consumer confidence will have to be addressed all over the world. Brand Journalism Crisis Communications External Communications Leadership Communications Marketing Media Relations PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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10 techniques for using IGTV in marketing and PR

PR Daily

To make communicating with consumers easier, many companies use IGTV to educate viewers and answer their questions. This reveals how your brand operates and helps consumers learn more about the industry. Brand Journalism Content Marketing Executive Communication Marketing Media Relations Social Media Storytelling Visual & Video Communications