Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Facebook has been leading the social media race towards integrating AR for its users.

Video 118

Video Social Media Media YouTube 118

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative.

How To 282

How To Storytelling B2C Measurement 282

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. There’s no doubt the way we consume stories has changed. Connecting Data and Storytelling.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Think sponsored tweets, boosted Facebook posts, sponsored pins and much more. . Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior.

Advertising 334

Advertising Advertising B2B SEO 334

Shift Communications

FEBRUARY 6, 2017

How is Facebook faring as the current king of the hill? Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size and dominance. Facebook now sports 1.86 billion monthly active users: Facebook’s growth engine was powered by APAC and EU regions this quarter.

Facebook 60

Facebook Mobile Retail B2C 60

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Meanwhile, consumers seem to be screaming that they want better customer service!

Social Media 88

Social Media Customer Service Marketing Pinterest 88

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave.

B2B 405

B2B Social Media Media Instagram 405

Waxing UnLyrical

JANUARY 23, 2012

What struck me about this was the reversal of the storytelling dynamic , and the ongoing willingness of Rapha to put the brand in the hands of its consumers and community – a point highlighted by Brian Solis in his recent interview with Ford’s Jim Farley. Have you got any favorite examples of storytelling among online communities?

Storytelling 68

Storytelling Community Video Interviews 68

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Understanding what exactly your audience wants to get out of the content they consume is essential in order to maximize your social content. How does your audience want to consume your content? Maddie Peters.

Social Media 98

Social Media Media Storytelling Mobile 98

Beyond PR

APRIL 28, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? The science of data and the art of storytelling shouldn’t be mutually exclusive.

Storytelling 45

Storytelling Data B2C B2B 45

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

That means creative work, like generating innovative ideas for programs, and like — storytelling. And the heart of public relations is in storytelling. For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. What does it value? Connecting the dots.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Landis PR

SEPTEMBER 7, 2021

In 2005, the year after Facebook went live, that number was 5 percent. A recent article in The Washington Post , “ Before Twitter and Facebook, There Was Morse Code: Remembering Social Media’s True Inventor ,” details the history and relevance of Morse code, complete with early versions of today’s “OMG” and “LOL.”.

Social Media 104

Social Media Marketing Media Analysis 104

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including In this example, Facebook spoke to businesses by helping them talk to their customers. Key Takeaway?—?look

B2B 120

B2B B2C Facebook Storytelling 120

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. They’re always getting pitched by PR people who say they represent the next Facebook or WeWork or Airbnb. But there are storytelling opportunities that the incumbents don’t have.

Brand 136

Brand Branding How To Storytelling 136

Prohibition

AUGUST 1, 2023

Vegan and vegetarian brands can leverage platforms like Instagram, Facebook, and TikTok to engage with their target audience directly. Through engaging storytelling and partnerships with celebrities, they effectively communicated the health and environmental benefits of their products.

Brand 62

Brand Branding Ethics Storytelling 62

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. I go back to the consumer. The consumer is begging for transparency and authenticity from brands and businesses they buy from and deal with.

Video 0

Video Facebook YouTube Consumer 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. The move still won’t stop the patently fake stories in my Facebook stream, but it’s a start. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

MARCH 1, 2016

There are hundreds of beer bloggers and by reaching out to those with high Alexa ratings, a healthy number of incoming links, Facebook likes and Twitter follows with samples, interviews and images, we’ve seen remarkable results. Blog storytelling has reach. Blogger commentary extends past its initial online platform.

Blogging 159

Blogging Interviews Storytelling Community 159

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. They are available for journalists and other news consumers to download in a hi-res format.

Mobile 152

Mobile SEO Web Training 152

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Consistency in tone of voice, visual identity, and brand values helps reinforce the brands identity and makes it easily recognisable to consumers.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

OCTOBER 25, 2022

Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact. The importance of storytelling in PR. Tap into trends to inform PR proposals . Leverage Influencer Partnerships.

Strategy 71

Strategy Brand Branding B2C 71

NewsWhip

SEPTEMBER 26, 2019

The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest. million engagements across the web and social and was shared over 265k times on Facebook. Top Posts for Climate Strikes on Facebook. Top 10 articles on climate change by engagement. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is just so darn easy to consume. And while over 40% of small businesses use Facebook to market their products, less than 10% use YouTube.

Video 120

Video Strategy YouTube Marketing 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. the blink-and-you-miss-it nature of Snapchat).

Publicity 167

Publicity Television Social Media Measurement 167

Flatiron Communications

NOVEMBER 23, 2014

The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” Here’s a link to a photo and my tweets from the first day of the Summit (courtesy of Eventifier ).

Storytelling 34

Storytelling Radio Television Media 34

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Conference 52

MaccaPR

AUGUST 26, 2015

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.

Corporate 48

Corporate Storytelling Examples Brand 48

PRSay

JANUARY 9, 2020

However, now that influencers have become commonplace and the FCC is cracking down on disclosures , consumers aren’t as easily captivated by celebrity promotions for hair regimens and face creams. This includes newsletters, closed Facebook groups and social media pages, among other places.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. ‘Native posting’ is the first thing to consider with Facebook. . The solution is captions.

Video 62

Video Social Media Instagram Media 62

Cision

MAY 10, 2016

Storytelling has changed. Francis College, says transmedia storytelling is the path brands need to take. Francis College, says transmedia storytelling is the path brands need to take. We are moving away from the age where there was one linear master story plot and storyteller. But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Once upon a time, Facebook, Google, and Apple were viewed as shining examples of U.S. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. Big tech’s reputation challenges.

Trends 157

Trends Privacy Data Reputation 157

Presspage

MARCH 13, 2018

Start with your own assets Facebook is a crucial part of PR and marketing efforts, but that doesn’t mean PR pros should post content only there or on other platforms. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.

Facebook 113

Facebook Social Media Analytics Blogging 113

Prohibition

DECEMBER 19, 2019

As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos. Soundless Social Videos.

Video 48

Video Trends Storytelling YouTube 48

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Why else would Facebook and Twitter be implementing the media form? Facebook already penalizes links to external videos. Facebook serves a different audience than YouTube or Twitter. Don’t fall for it.

Video 120

Video YouTube Mobile Advertising 120