NewsWhip

NOVEMBER 18, 2021

Owned by Meta (formerly Facebook), Instagram has been the premier photo sharing app for more than a decade. In terms of type of advertisements, a quarter of the focus came in the form of fashion deals. Other fashion brands that performed well in ad space included Shein, White Fox Boutique, and Burberry. Popular types of posts.

Instagram 78

Instagram Brand Branding Fashion 78

5W PR

FEBRUARY 16, 2021

An analysis of more than 22 million posts from over 56,000 business sites identified some revealing industry benchmarks on Facebook , Instagram and Twitter. Of all images posted on Instagram, 84.16% were photos, compared to 75.14% on Facebook and 52.86% on Twitter. Home living and fashion were two others.

Social Media 88

Social Media Healthcare Brand Branding 88

Cision

SEPTEMBER 25, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. They especially favor Facebook and Twitter and use these inconsistently for promotion and engagement. They prefer Facebook and Twitter.

Journalism 258

Journalism Social Media Study Comparison 258

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. For instance, Facebook is an ideal platform to promote consumer-centric products and Twitter for business-centric ones. Platform and Target Audience. Influencer Type.

Brand 135

Brand Branding How To Radio 135

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their TikTok video achieved significant traction with over 33.4K+ engagements.

Brand 78

Brand Branding Instagram Social Media 78

Prohibition

OCTOBER 25, 2022

Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. Tap into trends to inform PR proposals .

Strategy 71

Strategy Brand Branding B2C 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. Gone are the days when consumers were satisfied with buzzwords like sustainability, green, or net zero. The convenience?

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

JUNE 17, 2021

Instagram is used by 66% of 12- to 15-year-olds, ahead of Snapchat (58%) and Facebook (54%). Facebook dominates messaging: WhatsApps used by three-quarters of online adults Facebook is the service that we love to hate. 75% of online over-15s use WhatsApp, ahead of Facebook Messenger (58%) and Instagram Direct Message (24%).

Retail 88

Retail Mobile Facebook Instagram 88

Prohibition

AUGUST 22, 2023

Here are some key strategies to consider: Utilising social media for retail marketing Social media platforms such as Facebook, Instagram, and TikTok offer powerful marketing opportunities for retailers. PR can help create a positive perception of your brand in the minds of consumers.

Retail 62

Retail Marketing Measurement Product Launch 62

Polaris

MAY 5, 2015

Ehm launched YMC to create an online destination to help multitasking moms manage their busy lives with advice on parenting, pregnancy, fashion and more. Social Media Platform: Pinterest, Facebook and Twitter. Social Media Platforms: Blog , Facebook and Twitter. Social Media Platform: Facebook. 3: Parenting Tips.

Brand 100

Brand Branding Pinterest YouTube 100

PRSay

JANUARY 6, 2021

One fashion publicist pushed too hard at the start of the pandemic and found herself with unwanted publicity in The New York Times. She was selling latex underwear calling it an “inescapable fashion sensation.”. Be in it together. The hard sell doesn’t work anymore. This might have worked well if she were selling gloves. She wasn’t.

Communications 198

Communications Viral Fashion Public Affairs 198

Cision

MAY 30, 2017

In fact, just five percent of unhappy customers complain in a form or fashion that the business can know about it, including phone, email, social, review sites, letters, and in-person gripes. This means that the overwhelming majority of dissatisfied consumers stay silent and just stop giving you their money. FIVE PERCENT!

Software 328

Software Customer Service Google Small Business 328

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Smart 2019 beauty PR campaigns will meet consumers where they are and follow them home via digital touch points. Telling a specific, transparent brand story.

Brand 74

Brand Branding Instagram Fashion 74

Cision

SEPTEMBER 20, 2017

There are also unique long-form decentralized content pieces published to sites such as Facebook Instant Articles, Apple News and LinkedIn publishing, although there isn’t a lot of data describing how much content on these sites is unique versus republished. The Intercept (@theintercept) August 5, 2017.

Social Media 226

Social Media Media Journalism Study 226

Landis PR

FEBRUARY 21, 2022

I worked in sports PR for 18 years; yet as I transitioned into other sectors (consumer, business, fashion, healthcare, technology), I also was able to get to know media from these areas. PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52

Mindful Marketing

JUNE 19, 2021

million) Chiara Ferragni – Fashion and Style (15.3 Who wants to hear music suggestions or take fashion tips from a 75-year-old? Accidental Icon – 743,000 followers: Lyn Slater is a veteran professor who started a fashion blog in 2014 and is now collaborating with brands like Maison Margiela, Perricone MD, and Oribe.

Social Media 81

Social Media Media Fashion Instagram 81

Konnect Agency

MAY 11, 2023

While they use many of the same social media platforms as their Millennial counterparts, such as Facebook, Instagram, and Twitter, they are also active on newer platforms like TikTok, BeReal, and Lemon8. Gen Z has grown up in a digital age saturated with information and content, making them highly discerning consumers.

Social Media 52

Social Media Agency Media Mobile 52

Cision

NOVEMBER 22, 2017

According to Blue Nile Research, more than 70 percent of consumers research a purchase on three or more channels, so keep your message and brand consistent across all of them. Try to optimize conversions on a mobile test site before you send people through from Instagram and Facebook. Create a mobile site to test your strategy first.

How To 284

How To Instagram Mobile Video 284

5W PR

FEBRUARY 7, 2017

Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand. Think about what happened with Facebook advertising.

Brand 79

Brand Branding Marketing Social Media 79

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

SEPTEMBER 4, 2015

In true Flashback Friday fashion, I was looking over some older blog posts I wrote back in the day. While many serve as a reminder of how fast the industry has changed (it seems like yesterday we were talking about Facebook’s IPO and Motrin Moms), there are some posts that still ring true today.

Fashion 60

Fashion Measurement Consumer Crisis 60

5W PR

MAY 18, 2018

Brands and influencers all over the world are working together to change customer perception and drive sales, whether it’s on Facebook, Twitter, or even Instagram. Of course, the consumer world quickly grew tired of these disruptive marketing methods, which is when “inbound marketing” began to grow in popularity.

Instagram 60

Instagram Marketing Advertising Advertising 60

Rock the Status Quo

AUGUST 15, 2014

If Edelman had just quietly pitched media their story ideas and sources for how to grow awareness around mental illness in a sensitive fashion, it would have been perfectly appropriate. Robin Williams’ tragic death leaves consumers at high risk of identity theft. Go follow her on Twitter.

Pitching 272

Pitching Viral Interviews Education 272

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. How has the PR industry changed in relation to travel companies over the years? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Will it be unrequited?

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Shift Communications

SEPTEMBER 10, 2015

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already leveraging the channels of Facebook and Twitter.

Instagram 60

Instagram Mobile Marketing Facebook 60

ReimaginePR

MARCH 17, 2015

to a closed Facebook group of PR, marketing and advertising professionals. The latter notwithstanding, a debate waged on Facebook. While some argued that PR lists are a myth and relationship building is too time consuming so scraping emails and generically blasting the web is the only way to go.

Web 120

Web Fashion Social Media Blogging 120

Waxing UnLyrical

JULY 31, 2012

Just like the glitterati from the worlds of fashion and business, we Twitterati are busy seeking the attention of our followers on the Twitterverse. Multiple instances in the recent past tell us that social media platforms like Twitter and Facebook have become lifesavers. That said, is social media all that bad?

Social Media 80

Social Media Media Fashion Twitter 80

Waxing UnLyrical

FEBRUARY 28, 2013

Facebook, of course, has also taken this town by storm. The Tripoli trade fair grounds are hosting an event practically every week, offering businesses from telecoms to fashion, and garden furniture to construction, the opportunity to show off their wares to industry and consumers alike.

Industry 100

Industry Marketing Media Radio 100

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. The category can also include tactics that always deliver when well executed, like consumer surveys on hot topics from parenting to politics. So it really pays to know where influencers are going next.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Beyond PR

SEPTEMBER 26, 2017

At the other extreme, you have erratic social media users who will infrequently use social media except to occasionally promote posts, exclusively on Facebook and Twitter. They especially favor Facebook and Twitter and use these inconsistently for promotion and engagement. They prefer Facebook and Twitter.

Journalism 63

Journalism Social Media Study Comparison 63

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., The same is true of Facebook, Twitter, etc. Public relations, when done well, behaves in a more exponential fashion.

Advertising 60

Advertising Advertising SEO Software 60

Cision

JULY 20, 2015

Birchbox has a cascade of triggers to perpetuate the consumer relationship. The samples (and email campaigns) trigger her to buy (Birchbox sells consumer products online). Triberr the Facebook knock-off isn’t as interesting to people as Triberr the blogger distribution platform. Who doesn’t want to talk about that?

Energy 120

Energy Viral Storytelling Community 120

NewsWhip

FEBRUARY 10, 2022

We’re used to seeing brands create Valentines-themed products, from sweet treats to beauty items, and while those still garner media and public attention, Savage X Fenty is the standout brand of the romantic holiday, with its sheer boldness and cheeky approach to capturing consumer interest.

Brand 15

Brand Branding Instagram Video 15

Communications Conversations

JULY 11, 2017

Therefore, influencer identification is, as it’s always been, a laborious, time-consuming endeavor. boots, men’s fashion, food. Unlike other media members, you’ll often see Jason responding to comments in his Facebook and Instagram feeds. Don’t feel forced (read: They do this non-stop with other brands).

Instagram 122

Instagram Brand Branding Local 122

Prohibition

MAY 4, 2017

Ambassador, model, fashion icon and arguably one of the greatest footballers of his generation, Cristiano Ronaldo has recently added another notch to his designer belt – King of social media. 1) Cristiano Ronaldo (Cristiano) Twitter: 50.9m/Instagram: Instagram: 95.6m. Image Credits: Wikimedia , Wikimedia , Flickr , Flickr, .

Sports 54

Sports Social Media Instagram Media 54