Stern + Associates

NOVEMBER 13, 2023

Global Events Are Impacting Executive Visibility More Than Before To say the least, it was an eventful year when it came to hot-button political events and global upheaval. But for reasons that include both customer and employee relations, some type of statement when big events occur has become expected.

Trends 119

Trends Communications Conference Leadership 119

5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. Auto Automobiles have officially entered the tech era.

Trends 78

Trends Healthcare Technology Consumer 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Brands are finding innovative ways to reach and engage with shoppers during this high-stakes period.

Trends 78

Trends Retail Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Reactively, pros will have to look for a way to position execs (CISOs, CIOs, CROs, research teams) to talk about how these trends compound a much larger issue — that most organizations aren’t equipped to mitigate cyberattacks from multiple avenues at once. What should PR pros anticipate within cybersecurity landscape in the next year?

Trends 156

Trends Healthcare Government Leadership 156

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. Though data collection is important, it can also be a time-consuming task- this is where AI shines! Trends offer insight into public sentiment, consumer demographics, values and attitudes allowing brands to stay ahead of the curve.

Social Media 62

Social Media Trends Analysis Media 62

Konnect Agency

MARCH 20, 2024

And just like that – Expo West 2024 has come and gone – leaving our team buzzing with excitement over the incredible innovations and trends taking over Anaheim. A remarkably impressive event every year, ExpoWest was filled with some truly fresh ideas and innovations that will shape the food and beverage industry in 2024.

Trends 52

Trends Agriculture Instagram Energy 52

5W PR

OCTOBER 11, 2023

This event attracted over 1,000 exhibitors, including 425 first-time exhibitors, and nearly 16,000 attendees from various sectors, including retail, food service , and health and wellness. This upcoming event aims to provide a more tailored and intentional approach to connection and product discovery.

Trends 78

Trends Consumer Retail System 78

Landis PR

SEPTEMBER 18, 2023

There is a lot of chatter in the events industry around sustainability and how frameworks such as the triple bottom line (TBL) and environmental, social, and governance ( ESG ) factors influence event planning. Until recently, the execution of these strategies has not been a top priority for many corporate event clients.

Government 69

Government Measurement Groups Corporate 69

Doctor Spin

JANUARY 4, 2024

“I’d like some more PR commentary on current events.” Here we go: Reason 1: Evergreen as a Strategy I try to be mindful of the Follower Contract : If I promise to be a destination for the latest PR commentary on current events, I must be able to deliver on that promise long-term. But there’s a more disturbing reason, too.

eBook 52

eBook Analysis Engineering Social Media 52

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

5W PR

SEPTEMBER 13, 2022

When it comes to investing in digital marketing, it’s important for companies to stay on top of the latest trends in this industry to invest in the right strategies. and reply option to the pages that companies can use to share events.

Trends 78

Trends Pinterest Product Launch Instagram 78

Business Wire

APRIL 20, 2017

To celebrate, Business Wire put together an event giving some of today’s leading communicators the chance to meet and learn from Al Roker as BizWireTV host Jordyn Rolling led a livestreamed fireside chat. Al then touched upon an event that entered him into the record books, Rokerthon.

Television 161

Television Radio Fashion Meeting 161

Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Of course, you should always have a crisis management plan in place just in case of any major event.

Trends 52

Trends Strategy Crisis Management Technology 52

5W PR

JUNE 10, 2024

New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results. EVENTS AND BRAND ACTIVATIONS Hosting events that media and influencers want to attend is an evolving strategy.

Strategy 78

Strategy Trade Shows B2C Storytelling 78

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. With events like this occurring on a regular basis all over the U.S., With events like this occurring on a regular basis all over the U.S.,

Consumer 40

Consumer Product Launch Retail Agency 40

Agility PR Solutions

MAY 5, 2021

The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening? appeared first on Agility PR Solutions.

Consumer 155

Consumer Brand Branding Data 155

Deirdre Breakenridge

NOVEMBER 13, 2017

Not only did we witness numerous crises and campaigns, but also several new trends emerged. Today there are a plethora of niche outlets that strive to receive business and consumer attention. The four trends I discussed above are only a few of the many things that may emerge in this industry within the next twelve months.

Trends 0

Trends Storytelling Creativity Reputation 0

Shift Communications

FEBRUARY 14, 2022

Strategies that consumer brands who serve multiple cultures (which should apply to most!) Consumers are keenly aware that they are always being marketed to, especially with influencer marketing here to stay. And consumers’ expectations here have grown. should consider implementing in 2022.

Trends 78

Trends Marketing Consumer Community 78

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. Read how you should implement these five elements into every consumer product pitch based on insights we learned from our 2023 Coffee With A Journalist guests. AM: “It was trending. Still trying to figure out where to start?

Pitching 88

Pitching Consumer Trends Viral 88

Agility PR Solutions

JUNE 22, 2021

Although the COVID crisis was a catastrophic and even fatal event for many small business owners, others were able to take advantage of these trying times by drawing consumers to their shops with the magic wand of 2020—excellent customer service.

Local 137

Local Consumer Customer Service Small Business 137

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 167

Trends Nonprofit Consumer Newspapers 167

NewsWhip

OCTOBER 24, 2022

Overall, each month the company’s video content generates more than 1 billion views, and globally reaches 83 million consumers in print, 402 million in digital and 474 million across social platforms. Trend spotting in journalism. and the U.S., with additional license partners throughout the world.

Data 68

Data Trends Journalism Print 68

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

You want to make sure you’re allowing enough time to pitch in advance of a news event, whether it’s something you control or an independent event that offers some borrowed interest to your own story. And despite its name, it is definitely not limited to consumer products. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

As with its Industry Preview, Programmatic I/O brings together people across the industry for updates on pressing issues such as the upcoming “cookiepocalypse,” privacy, CTV trends, and more. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

JANUARY 3, 2024

Understanding consumer resolutions As individuals embark on New Year’s resolutions related to health, wellness, and lifestyle changes, food and beverage brands need to understand these evolving consumer preferences. Aligning with sustainability trends enhances a brand’s appeal to conscientious consumers.

Publicity 78

Publicity Brand Branding Local 78

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends.

How To 78

How To Analysis Resources Trends 78

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 262

Technology Trends Consumer Industry 262

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Brands are leveraging digital channels to connect directly with consumers, share brand stories, and showcase products.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This trade show, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry. Educational and informative sessions The Toy Fair provides educational and informative sessions.

Internal 78

Internal International Retail Trade Shows 78

5W PR

NOVEMBER 14, 2018

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. A My/Mo Mochi Ice Cream x Color Factory “take over event” with Key Opinion Leaders (editors and influencers). 5W was tasked with leveraging this opportunity in such a way that felt ownable.

Instagram 74

Instagram Creativity Consumer Storytelling 74

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

That’s a big deal when your work includes generating content based on up-to-the-minute trends as it does in B2B tech PR. In its current iteration, it can monitor trends, but it’s not up-to-date on current events, because, contrary to what many people think, ChatGPT isn’t connected to the web.

Tools 353

Tools Trends Creativity B2B 353

Konnect Agency

MARCH 15, 2023

With events and conferences making a full-force comeback, there’s no denying that the trade show landscape has undergone significant changes post-COVID. Top Trade Show Trends from a PR Agency The evolving trade show landscape brings new trends, and our team saw some of these trends and tactics in practice at this year’s Expo West.

Trade Shows 52

Trade Shows Trends Meeting Agency 52

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced.

B2B 156

B2B How To Conference B2C 156

5W PR

MARCH 19, 2024

The International Esthetics, Cosmetics & Spa Conference (IECSC) always serves as a vital hub for the latest trends and innovations in the beauty industry. Notably, there’s a growing trend of utilizing light therapy for body treatments, targeting skin tightening and enhancing skin tone and texture.

Trends 88

Trends Consumer Conference Technology 88

5W PR

DECEMBER 7, 2020

Based on those results, expect to see more live streaming events as well as the monetization of short-form videos. And where possible, beef up the social listening to get better consumer insights. The post Social Media Trend Forecast: 2021 and Beyond appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Social Media 103

Social Media Trends Media Policies 103