ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal?

Enterprise 261

Enterprise Privacy Government Software 261

Ronn Torossian

APRIL 4, 2022

That’s why many businesses from big enterprises to start-ups have started relying on AI solutions for their buying journey at every touchpoint. According to recent studies, most customer interactions will be driven by artificial intelligence in the next few years.

Enterprise 195

Enterprise Study Consumer Strategy 195

Agility PR Solutions

JUNE 2, 2021

As Generation Z’s consumer power accelerates—and this is happening swiftly—communicators are increasingly challenged to figure out what strategies work best for reaching this socially-conscious group of digital natives.

Data 101

Data Enterprise Brand Branding 101

Polaris

DECEMBER 1, 2014

Below are 5 essentials of an effective content marketing strategy. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. There are many other aspects to an effective content marketing strategy. 2: Create Buyer Personas.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. And it’s often very cost-effective relative to consumer public relations. A thoughtful PR strategy can align an individual – and a business – with a specific talent or competence. Think purpose-driven brand PR is for consumer sectors?

B2B 170

B2B Brand Branding Education 170

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. You need to develop a strong content strategy and point of view in the market. I worked for years as a content strategist.

Brand 145

Brand Branding Healthcare Enterprise 145

Agility PR Solutions

JUNE 9, 2019

Event marketing has emerged as an effective strategy for strengthening customer relations, generating goodwill and building a trustworthy brand image. For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise.

Measurement 118

Measurement Enterprise Marketing Consumer 118

OnePitch

NOVEMBER 17, 2022

She now conducts proactive media strategy and builds thought leadership programs for clients in digital media and consumer tech. Whether we’re gearing up for an announcement, drafting crisis messaging, or presenting a strategy, each day keeps me on my toes. Read below for the entire interview with Cassie: .

Strategy 52

Strategy Real Estate Media Pitching 52

Axia PR

NOVEMBER 1, 2021

November 2021 – New MarTech Tools Reshaping the Consumer Experience. V-commerce is just one of the latest marketing technology (MarTech) tools mid-market and enterprise marketing leaders have to reach new audiences and deeply engage users.

Marketing 62

Marketing Enterprise Technology Tools 62

PRSay

NOVEMBER 5, 2018

It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Audiences around the world now consume video on the platforms they prefer, making syndication an essential skill to master. Now is the time.

Video 119

Video Communications Strategy Product Launch 119

Contently - Strategy

OCTOBER 18, 2022

Consumers might operate it in a totally different way than you imagined. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. So, why do so many companies—from startups to enterprises—skimp on it? Guessing about a use case for your product? The takeaway?

B2B 137

B2B Company Survey Enterprise 137

Onclusive

DECEMBER 6, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.” Dates: May 17 – 20, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Wadds Inc.

OCTOBER 9, 2022

Strategic planning can be time consuming and complex but it can provide important insight into the marketplace now and future direction. customer persona of a small and medium sized enterprise (SME). We are living in a period of radical uncertainty in which political, cultural, and economic norms are being challenged.

Creativity 118

Creativity Agency Enterprise Crisis 118

Contently - Strategy

APRIL 11, 2024

Delivering true value Most successful marketers attribute the success of their content strategy to the value it provides. For example, when it comes to thought leadership, 71 percent of decision-makers surveyed last year by Edelman said that less than half of the content they consumed provided valuable insights.

B2B 52

B2B Marketing Enterprise Survey 52

Barokas

DECEMBER 3, 2019

We’re an in the trenches partner, providing strategy, messaging and PR for emerging high-growth and industry-leading companies in Seattle, Denver and around the world. Enterprise and B2B : We have the experience to dig deep on enterprise technology and ladder up stories to larger industry trends.

Case Study 78

Case Study Enterprise System Fashion 78

MaccaPR

OCTOBER 29, 2019

We start to ask, “What strategies worked this year?” For example, Enterprise Rent-A-Car measures customer loyalty by asking two simple questions – what was the quality of their rental experience and what is the likelihood that they would rent from the company again? What can we takeaway for next year?” “How It’s Not About the Channel.

Brand 90

Brand Branding Marketing Enterprise 90

PR 20/20

JANUARY 29, 2019

A lot of people suck at content strategy. Content strategy is an art and a science, after all. Turns out, artificial intelligence (AI) can be a major help on the science side of the content strategy equation. HubSpot Content Strategy Tool. MarketMuse is an AI-driven assistant for building content strategies.

Tools 51

Tools Strategy SEO Enterprise 51

Konnect Agency

AUGUST 17, 2023

Below, we’ve shared insights gathered from several iconic brands and what can be gained by analyzing their effective branding strategies. In doing so, they are able to stay ahead of the competition, resonate with consumers, and ensure their relevance in a rapidly evolving market. Lesson Two- Successful Branding is Innovative.

Brand 52

Brand Branding Automotive Retail 52

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

Stephen Waddington

JANUARY 10, 2019

There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 2 Commercialisation strategies Subscription and membership is a key priority for the news industry. These are billed as an antidote to the current glut of quick, shallow and reactive coverage.

Report 98

Report Journalism Privacy Enterprise 98

PRSay

AUGUST 22, 2019

We have to realize that we’ve all become data stewards as well as data consumers. Aaron Fuller is the principal consultant and owner at Superior Data Strategies and is responsible for guiding clients toward reliable and valuable business solutions as they relate to data warehousing, business intelligence and enterprise-architecture programs.

Data 124

Data Government Enterprise Big Data 124

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Having already noted what B2B PR people can learn from their colleagues who run consumer brand accounts, I think the reverse is also true. The same trend is happening in consumer sectors, thanks to social media.

B2C 120

B2C B2B Software Consumer 120

Cision

MAY 25, 2016

What are some of the key components of a successful communication strategy? A successful communication strategy requires a thorough understanding of the inherent value of the organization, individual, service or product the strategy will serve. My advice to brands: embrace the new and be willing to fail. Rapid Fire Round.

Enterprise 227

Enterprise Groups Policies Conference 227

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. This process isn’t always easy, but the best way to nail the messaging is to know your audience (learn more about how to define your audiences in our guide to PR strategy and planning ). Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Barokas

NOVEMBER 15, 2018

Over the last several years we have expanded our service offerings beyond public relations to include strategy and execution for social campaigns, influencer relations and content. First, some background on our name. With that, we are proud to introduce Barokas Communications and our new identity to the world.

Communications 111

Communications Enterprise B2B Agency 111

PR 20/20

OCTOBER 11, 2018

Each tool is sorted according to our 5Ps of marketing AI framework , a framework we devised to help visualize and organize use cases and the marketing AI technology landscape: Planning: Building intelligent strategies. Personalization: Powering intelligent consumer experiences. Production: Creating intelligent content. Production.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

NOVEMBER 19, 2019

It can, according to Jeffrey Crow, who has twice served as the CMO for fairly large enterprises. The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. JC: I started my career in consumer-packaged goods.

Storytelling 85

Storytelling Brand Branding Customer Service 85

PRSay

APRIL 21, 2021

To what extent do our PR objectives reflect the priorities of the enterprise? One way to begin is to seek out the group within your organization with a name like “Consumer Insights” or “Business Intelligence.” John Elsasser is PRSA’s publications director and editor-in-chief of the award-winning Strategies & Tactics.

Measurement 186

Measurement Communications Analysis Data 186

Barokas

AUGUST 1, 2019

While many consumer brands have developed robust strategies that fight to keep readers’ fleeting attention spans—one study said the average person will spend only 37 seconds reading an article—about half of B2B and enterprise marketers struggle with content output.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. But AI is not just in your consumer life. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers.

Financial 98

Financial Conference Agency Resources 98

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. And we got to work on an answer and strategy for that. Darika: We do – and we have adopted that terminology as well.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space.

Survey 60

Survey Data Brand Branding 60

ISEBOX

JANUARY 5, 2016

Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities. Patients are also consumers. For pharmaceutical communications professionals, the shift requires considering the needs of the consumer-patient when building brand messages.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Offer useful information and insights. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84